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2. Harnessing Value of Retail Applications with
Oracle Engineered Systems
Sanjeev Sharma
Principal Product Director
2 Oracle Exalogic Elastic Cloud
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential

3. of consumers will
86% PAY MORE for a better
Customer Experience.*
3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential *Source: Harris Interactive Customer Experience
Impact (CEI) Survey, September 2011

4. CUSTOMER EXPERIENCE BOOSTS REVENUE
REVENUE
10% point increase in
Customer Experience = $2.2B
Index
Source: Forrester Research, “Customer Experience Boosts Revenue”, Bruce Temkin, June 22, 2009
*The increase in revenue include that from Additional purchases, Churn reduction and Word-of-mouth advocacy
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5. mobile
By 2014, the web will social
directly account for 8% of Mobile commerce will
U.S. retail sales and influence
local
reach $31 billion by 2016*
53% of consumer purchases*
Experiences happen anytime,
anywhere, all day, every day
5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential *Source: Forrester Research, 2011

6. How do you affect the
Moments of Interaction?
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7. MARKET, INTERACT, TRANSACT – ACROSS TOUCH-POINTS
Online On the Go In the Store
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8. MUTI-CHANNEL CUSTOMER EXPERIENCE UTOPIA!
“Why can’t I order an item “Wouldn’t it be nice if they
online and pick it up at rewarded me for my
my local store?” business?”
Mobile Web
“When I clicked the “Chat Store Mail
“Why can’t I check my
Now” the agent had no idea
order status from my
of what was in my
phone? Acme lets me.”
shopping cart?”
Call Center Partner
“When I go online, I can’t
easily find what I need. Its
too complicated to find
@ “The promotions I receive
are relevant. Once they
sent me a coupon after my
Email Social
what’s best for me.” purchase?”
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9. Frustrated Customers Lead to Lost Revenue, Loyalty
and Share of Wallet
CUSTOMER FRUSTRATION LOST REVENUE
Percentage of customers dissatisfied with
cross-channel experience1
Revenue lost by enterprises in 16 key
global economies due to customer
Percentage of multi-channel customers that
switch vendors after a single bad experience $338 Billion
defections and abandoned purchases 2
Revenue lost by enterprises in 16 key global economies
due to customer defections and abandoned purchases 2
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10. Website Performance Critical
to Customer Experience
33%
of dissatisfied online
shoppers attributed their
dissatisfaction to the Web
site being too slow
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11. YOUR BUSINESS CAN’T AFFORD TO MISS A BEAT
CUSTOMER
SATISFACTION CONVERSIONS
1 second delay
in page load time = 16% 7%
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12. ARE YOUR WEB COMMERCE
APPLICATIONS KEEPING UP?
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13. WHAT DOES IT TAKE TO DELIVER
APPLICATIONS SUCCESSFULLY?
EASE OF DEPLOYMENT
AT LOW COST
RUNTIME EXCELLENCE
BUILT ON OPEN STANDARDS
INTEGRATED MANAGEMENT
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14. ORACLE RETAIL SOLUTION FOR CUSTOMER EXPERIENCE
ATG InQuira Optimization
eCommerce Services (SaaS)
Merchandising Knowledge Mangement
Oracle Page Delivery Customer-facing Self-Service
Commerce
Applications
Endeca Fatwire
Web Content Managment
Search Page Delivery (optional) Knowledge Mangement
Page Layout Management Personalization (optional) Customer-facing Self-Service
Oracle Exalogic
Engineered
Systems Exadata
14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential

15. A NEW ERA: ORACLE ENGINEERED SYSTEMS
HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER
Before Now
ORACLE EXALOGIC & ORACLE EXADATA
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16. HARDWARE - SOFTWARE ENGINEERED TOGETHER
• Engineered to work together
• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Supported together
• Managed together
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17. GROUNDBREAKING TIME TO MARKET
FEWER PIECES TO BUY, DEPLOY & MAINTAIN
100’s of Components  1 Machine
1000’s of Hours  1 Day
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18. ORACLE EXADATA DATABASE MACHINE
FASTEST FOR OLTP, DATA WAREHOUSING & MIXED WORKLOADS
BEST COST/PERFORMANCE
BEST DATABASE CONSOLIDATION PLATFORM
SCALES FROM ¼ RACK TO 8 FULL RACKS
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19. ORACLE EXALOGIC ELASTIC CLOUD
EXTREME PERFORMANCE FOR JAVA
APPLICATIONS
EXTREME PERFORMANCE FOR ORACLE
AND OTHER BUSINESS APPLICATIONS
SIMPLIFIED MAINTENANCE
BEST CONSOLIDATION PLATFORM
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20. EXALOGIC AND EXADATA WORKING TOGETHER
Typical
5X
OTLP
Performance Gain
Exalogic Exadata
HIGHEST LEVEL OF SERVICE IN THE INDUSTRY WITH ORACLE PLATINUM SERVICES
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21. HARNESS THE VALUE
OF RETAIL APPLICATIONS
SEIZE LOWER REDUCE
MARKET BUSINESS COST AND
OPPORTUNITIES RISK COMPLEXITY
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22. MEASURING BUSINESS VALUE OF CUSTOMER EXPERIENCE
ACQUISITION RETENTION EFFICIENCY
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23. MEASURING BUSINESS VALUE OF CUSTOMER EXPERIENCE
ACQUISITION RETENTION EFFICIENCY
• Increase in Traffic • Increase in CSAT • Increase in SS%
• Increase in • Increase in CES • Reduce Cost per
Conversion Rate Transaction
• Increase in NPS
• Increase in AOV • Reduce SG&A%
23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential

24. EXAMPLE: CALCULATING REVENUE IMPACT
Traffic x Δ Conversion rate = Δ # of Customers
Δ # of Customers x Frequency = Δ Purchases per Year
Units per Transaction Average Order Value
x Average Selling Price (ASP) =
(UPT) (AOV)
Δ Purchases per Year x Average Order Value (AOV) = Δ Gross Revenue
Δ (Returns+ Cost of Loyalty
Δ Gross Revenue - = Δ NET REVENUE
Program(Discount))
24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential

25. CASE STUDY: BRAZILIAN ONLINE RETAILER
COMPANY OVERVIEW
• Largest sporting goods retailer in Brazil, $500M+ revenues
• 100%+ YoY growth over the last decade
CHALLENGES / OPPORTUNITIES
• Frequent outages and poor response time for online commerce
application Runs ATG and
• Rising datacenter costs due to ad-hoc and frequent hardware Weblogic Server on
refresh and management complexity
• Poor customer experience resulting in high order abandonment Oracle Exalogic!
resulting in revenue loss
RESULTS
• 6x improvement in throughput
• 7X reduction in datacenter footprint
• Double-digit improvement in conversion rates
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26. ORACLE EXADATA & EXALOGIC: PHENOMENAL ADOPTION
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27. THE PERFECT CUSTOMER EXPERIENCE
WHERE BRAND PROMISE MEETS BRAND EXECUTION
“The value of my brand, the fate of my enterprise, is in
their hands, driven by the quality of their experience”
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28. JOIN THE COMMUNITY
Twitter Facebook Blogs LinkedIn YouTube
Visit us at:
oracle.com/us/products/engineered-systems
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