Democratizing Innovation Through Understanding Unique Customer Needs

(adapted from: Democratizing Innovation by Eric Von Hippel)

Objective ,[object Object],[object Object],[object Object],[object Object],[object Object]

Many Users want custom products ,[object Object],[object Object],[object Object],[object Object],[object Object],User Needs are heterogeneous … . unlike what mass market manufacturers believe

Lead Users customize and develop products themselves … . Often without the manufacturers

Why do Lead Users customize? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacturers develop products for many customers … . leading to missed innovation opportunities

Innovation = Need + Solution ,[object Object],[object Object],[object Object],Information is sticky …. Which is why the twain find it difficult to meet User has NEED Information Manufacturer has SOLUTION Information

Toolkits for User Innovation ,[object Object],[object Object],[object Object],Help both manufacturers and users … . they iterate within their information domain Manufacturer develops basic product User develops specific application

Examples Automobile Car Color Selector for ICI (developed by a company I founded) … and of course Web Services architecture

Good Toolkits should… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quality of Toolkits is key to their effectiveness

Will Users share information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead Users stand to benefit from developing the innovation … .. They benefit more by sharing its details

Making Enterprise software development fun… … users developed product ideas in Idea factory

Democratizing Innovation Through Understanding Unique Customer Needs

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Democratizing Innovation Through Understanding Unique Customer Needs