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GADHVI SUNILKUMAR SHANKARBHAI
Mobile: 09374894036 ~ E-Mail: sanjugadhavi@yahoo.co.in
ASPIRING FOR SENIOR LEVEL ASSIGNMENTS
Planning ~ Sales & Marketing ~ Business Development & Operations
New-Business Rainmaker Driving Regional Launch & Rapid Profits
Industry Preference: Cable and Wires ~ Location Preference: Ahmedabad, Rajkot or Baroda
AN OVERVIEW
Senior Marketing Leader bringing in rare level business acumen and record of achievements developed in over 20 years in Sales &
Marketing, Planning, Customer Relationship Management, Distribution Management as well as Team Management majorly in Cable
& Wire domains. Currently associated with KEI Industries Ltd., Ahmedabad as Senior Manager – Marketing.
A keen strategist & performer with expertise in managing entire sales & marketing operations by ensuring optimal utilization of
resources; distinction of accomplishing multi-fold revenue increase. Recognized for professionalism, positive mental attitude,
commitment to excellence and demonstrated ability to communicate and work with Senior Management, Associates, Dealers /
Distributors & Key Customers. Proficient in capturing new market opportunities for accelerating product launches/promotions/
branding activities.Expertise in developing & managing channels & distributors in order to derive the required market share,
revenue and profit of the organisation; drove regional business through channel & strategic alliances. An impressive communicator
with honed interpersonal, team building, negotiation and analytical skills.
AREAS OF EXPERTISE
Strategic Planning Sales & Marketing Business Development
P&L Management/New Set-ups Distribution Management Techno-commercial Operations
Product Promotions/Branding Market Research Penetration Client Relationship Management
EMPLOYMENT HISTORY
Since Jun’08: KEI Industries Ltd., Ahmedabadas Senior Manager - Marketing
Key Result Areas:
 Developing innovative marketing plans and business directions of the Ahmedabad & Saurashtra regions covering Retails &
Project sectors (Industries and Govt.) domains to ensure maximum profitability in line with organisational objectives;
 Implementing sales programs/strategies to improve the product awareness in markets by brand building and market
development efforts
 Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies
and escalate business volumes
 Identifying and networking with reliable dealers/channel partners resulting in deeper market penetration and reach
 Dealing with different consultant &contractors in order to acquire new business opportunities and approval of the brand name
in upcoming projects
 Taking care of complaint management functions viz. ensuring & resolving technical issues of products - cables & wires
 Actively involved in techno-commercial operations viz.:
o Attend the tender opening in Government &Public sectors; carrying out final negotiations meeting in industries and
Govt. / Public sectors
o Maintaining the records of payments and all other statutory forms collections from all customers of the assigned area
Highlights:
 Significant contributions in initiating brand management as well as dealers development process
 Played a vital role in acquiring revenue & profitability worth INR 11 crores, annually
Feb’04-May’08: Tera Cables India Pvt.Ltd., Ahmedabad as Assistant Manager – Marketing
Key Result Areas:
 Drove business growth through identification & penetration of new market segments for attainment of targets with a view to
optimize revenue
 Conducted extensivemarket research inorder to analyze& assess market potential, tracked competitor activities for providing
valuableinputs fornew product developmentviz. Electrical FlexibleWires andCommunicationCables of Copper & Fibre Optics
 Tapped areas of growth & proposing new projects to the management to capitalize on such opportunities through market
intelligence activities
 Accountable for quoting the bulky tenders of Govt. Major PSU and Expert Market
Mar’96-Jan’04: GMTL Factory Plant, Ahmedabad as Plant Superintendent
Joined as QC & Final Testing Engineer
Key Result Areas:
 Controlled overall plant operations with team of Shift Engineer,Supervisor and Workers
 Took effective action for improvement and efficiency of man, machine and materials
 Ensured & ledzero defect products by analysis of thedaily production report;steered corrective action to remove the defect and
ensure the best quality product
 Involved in ISO activities and implementation of ISO 9001 clauses
SCHOLASTICS
Masters in Business Administration (Marketing)in 2002
B.K.School of Management with 2.98 GPA
Bachelors in Engineering (Instrumentation & Control)in 1995
L.D. Engineering College, Gujarat University
PERSONAL SNIPPETS
Date of Birth: 5th February, 1973
Address: A-25, Vishwakarma Vihar Society, Jodhpur Char Rasta,Satellite Road, Ahmedabad-15
Marital Status: Married
Nationality: Indian

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resume_Sunil r_

  • 1. GADHVI SUNILKUMAR SHANKARBHAI Mobile: 09374894036 ~ E-Mail: sanjugadhavi@yahoo.co.in ASPIRING FOR SENIOR LEVEL ASSIGNMENTS Planning ~ Sales & Marketing ~ Business Development & Operations New-Business Rainmaker Driving Regional Launch & Rapid Profits Industry Preference: Cable and Wires ~ Location Preference: Ahmedabad, Rajkot or Baroda AN OVERVIEW Senior Marketing Leader bringing in rare level business acumen and record of achievements developed in over 20 years in Sales & Marketing, Planning, Customer Relationship Management, Distribution Management as well as Team Management majorly in Cable & Wire domains. Currently associated with KEI Industries Ltd., Ahmedabad as Senior Manager – Marketing. A keen strategist & performer with expertise in managing entire sales & marketing operations by ensuring optimal utilization of resources; distinction of accomplishing multi-fold revenue increase. Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated ability to communicate and work with Senior Management, Associates, Dealers / Distributors & Key Customers. Proficient in capturing new market opportunities for accelerating product launches/promotions/ branding activities.Expertise in developing & managing channels & distributors in order to derive the required market share, revenue and profit of the organisation; drove regional business through channel & strategic alliances. An impressive communicator with honed interpersonal, team building, negotiation and analytical skills. AREAS OF EXPERTISE Strategic Planning Sales & Marketing Business Development P&L Management/New Set-ups Distribution Management Techno-commercial Operations Product Promotions/Branding Market Research Penetration Client Relationship Management EMPLOYMENT HISTORY Since Jun’08: KEI Industries Ltd., Ahmedabadas Senior Manager - Marketing Key Result Areas:  Developing innovative marketing plans and business directions of the Ahmedabad & Saurashtra regions covering Retails & Project sectors (Industries and Govt.) domains to ensure maximum profitability in line with organisational objectives;  Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts  Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes  Identifying and networking with reliable dealers/channel partners resulting in deeper market penetration and reach  Dealing with different consultant &contractors in order to acquire new business opportunities and approval of the brand name in upcoming projects  Taking care of complaint management functions viz. ensuring & resolving technical issues of products - cables & wires  Actively involved in techno-commercial operations viz.: o Attend the tender opening in Government &Public sectors; carrying out final negotiations meeting in industries and Govt. / Public sectors o Maintaining the records of payments and all other statutory forms collections from all customers of the assigned area Highlights:  Significant contributions in initiating brand management as well as dealers development process  Played a vital role in acquiring revenue & profitability worth INR 11 crores, annually Feb’04-May’08: Tera Cables India Pvt.Ltd., Ahmedabad as Assistant Manager – Marketing Key Result Areas:  Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue  Conducted extensivemarket research inorder to analyze& assess market potential, tracked competitor activities for providing valuableinputs fornew product developmentviz. Electrical FlexibleWires andCommunicationCables of Copper & Fibre Optics  Tapped areas of growth & proposing new projects to the management to capitalize on such opportunities through market intelligence activities  Accountable for quoting the bulky tenders of Govt. Major PSU and Expert Market
  • 2. Mar’96-Jan’04: GMTL Factory Plant, Ahmedabad as Plant Superintendent Joined as QC & Final Testing Engineer Key Result Areas:  Controlled overall plant operations with team of Shift Engineer,Supervisor and Workers  Took effective action for improvement and efficiency of man, machine and materials  Ensured & ledzero defect products by analysis of thedaily production report;steered corrective action to remove the defect and ensure the best quality product  Involved in ISO activities and implementation of ISO 9001 clauses SCHOLASTICS Masters in Business Administration (Marketing)in 2002 B.K.School of Management with 2.98 GPA Bachelors in Engineering (Instrumentation & Control)in 1995 L.D. Engineering College, Gujarat University PERSONAL SNIPPETS Date of Birth: 5th February, 1973 Address: A-25, Vishwakarma Vihar Society, Jodhpur Char Rasta,Satellite Road, Ahmedabad-15 Marital Status: Married Nationality: Indian