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2. WHAT DO HOLIDAY PACKAGES OFFER
• Holiday Packages are the form of product bundling which consists of
transport and accommodation sold together by tour operator.
• Holiday Packages these days are sold in two forms: Cheap and Luxury
depending on duration, hotels and kind of transportation offered.
• Holiday Packages can also be Dynamic or Pre Defined. Dynamic packaging
enables consumers to build their own package of flights, accommodation
and hire car instead of a pre-defined package.
3. CHEAP HOLIDAY PACKAGES
• Many tour operator have gone into a new form of cheap holidays which
combined the transport and accommodation arrangements into a single
package.
• These holiday packages come at very reasonable price within budget and
it includes stay at 2 star or 3 star hotels, duration of 2 to 3 days and travel
in low cost airlines. These packages are preferred for weekend outings.
4. LUXURY HOLIDAY PACKAGES
• Duration for High End Holiday Packages is 7 to 8 days and includes stay at
4 star or 5 star hotel.
• Tourist prefer these packages because this allows tour operators to cover
more number of places and tourist hotspots.
• Many tour operators are looking at this option of luxury and are designing
packages to suit the needs of tourists.
5. DOMESTIC HOLIDAY PACKAGES
• As tourism is flourishing in Rajasthan, Kerala and Goa, Many tourism
industry giants are tailoring fancy domestic holiday packages.
• Places like Kerala, Rajasthan and Goa have come out with lots of hotels
which offer luxury villas and spas to cater to the demand.
• Tourists are opting for both cheap and luxury packages for domestic
holidays. Luxury travellers also have high willingness to buy as well. Luxury
is increasingly becoming the way of life for many.
6. INTERNATIONAL HOLIDAY PACKAGES
• International Holiday have become very popular among Indian tourists
recently and travel agencies have got good bookings for luxury
destinations at places like Vegas, Austria, Switzerland and Bora Bora apart
from London and New York.
• Luxury travel is on a high and people are travelling and are more than
willing to spend for something exclusive.
• Offerings such as wine tasting, indulging in chocolate fondue, watching
cabaret shows, taking gondola rides in Venice, horse carriage ride and
exploring Europe in a Mercedes have included International Holidays in do
to list of many Indian Travellers.
