Conducted a brief activity for students to generate ideas for their startups. Sharing part of it for someone who is interested in Entrepreneurship but struggling to come up with ideas. Have adopted Prof Karl Ulrich's design framework for creation of artifacts.

1. Hi

2. This is what I do for living.

3. Thanks to Karl T Ulrich
for this design Framework

4. IPL T-shirt or Mosquito Repellent
What are you making?

5. Gaps (a.k.a.) Problem
Things that annoy you
Time
Money
Effort
Discomfort
Start with 100 gaps!

6. My Gaps
Mosquitoes
Finding rental homes
Finding conference halls
remembering all passwords
Quick comfortable transportation

7. Gaps- Criteria
Personal Experience
5 accessible end users
Not so complex
Something you like
Pick one gap!

8. My Gaps
Better Mosquitoes repellants
Finding rental homes
Finding meeting/conference halls
remembering all passwords
Quick comfortable transportation

9. Problem Statement
In what ways might We/I ______________

10. make wonderful creative citizens for this
country
provide great memorable childhood for
kids
WHYs
increase the chances of productive
playtime for kids
In what ways might I help parents provide useful toys for their
kids
create a website to suggest parents with
toys useful to their kids
HOWs
Write an algorithm/program to suggest
toys as per children interests.

11. Write your 5 WHYS

12. Needs
A service to help parents provide useful toys
for their kids

13. The service suggests useful toys
The service is provided free or affordable
The service had enough toys for all age groups
The service suggests affordable toys
User Needs
The service is provided online
The service is available 24/7.
The service has pleasant interface.
*The service is child friendly

15. Connect with the users
- Observational methods
- Interviews
Collect raw data
How do you identify
the needs? Put it into needs statements
Mark the latent needs
Prioritize the needs as per importance

16. Observational methods
Other’s Frustration is the mother of your invention

17. Observational methods - Vegetable Peeler
"Carrots and potatoes are very different."
"I cut myself with this one."
"I just leave the skin on."
"I'm left-handed. I use a knife."
"This one is fast, but it takes a lot off."
"How do you peel a squash?"
"Here's a rusty one."
"This looked OK in the store."

18. Interviews
- One-on-One interviews
- Don’t design washing machine sitting in a café!
- No Yes/No questions
- Why did you choose Apple?
- Observe and take clues on non-verbal info
Demonstration: Mooremarket

19. Now we have a problem statement and needs
Whats next?
Concept Generation

20. The Best way to get an idea
is to get lots of ideas
- Linus Pauling

21. Decomposition / Concept Generation
By user needs
By Sequence of User actions
By Function

22. Decomposition / Concept Generation
Selection of products Ordering of products Delivery/Collection Payment
Online selection Web interface Home delivered Online
Catalog Physical Office delivered Cheque
Monthly visit Call based School delivered Cash
Office stalls SMS based Couriered Creditcard
Letter based Self-pickup All
Email
4 x 6 x 5 x 5 = 600 ways of doing it!

23. Concept Selection Matrix
Selection
Criteria (needs) Concept 1 Concept 2 Concept 3
Cost
Wow Factor
Availability
Human interface
Ease of ordering
Ease of logistics

24. How to name it?
http://www.lingzini.com/

25. Brand-names
Natural - Simple Natural - Compound Synthetic Names - Synthetic Names -
Amazon Microsoft Simple Compound
Blackberry BharatMatrimony Google eBay
Yardley Indiaproperty Infosys FedEx
Youtube Sony Prometric Testing
Interesting name does help!

26. Thank you. Have Fun!
santhosh@bambaram.in