Develop, manufacture, and distribute effective new therapies around the world – faster and more efficiently than ever before by embedding SAP Solutions for the life sciences industry that leverage cutting-edge technology to help pharmaceutical, biotechnology, medical device, and other companies improve focus on the patient and caregiver – while enhancing global health in new and innovative ways. Know how SAP® technology innovations can help your company develop new business models and new revenue streams for LifeSciences Industry

1. Power Your Innovation
Strategy
Discover how your company can
create new business value through a
co-innovation partnership with SAP

2. Innovate to Differentiate
How SAP® technology innovations
can help your company develop new
business models and new revenue
streams
Rising patient demands and expectations. Growing
regulations. Increasing pressure to get to market more
quickly. Emerging competitive threats. To meet the challenges
of today’s complex and dynamic life sciences industry and
stay ahead of the technology curve, companies must innovate
to differentiate.
The proliferation of smart devices and monitoring and
measuring equipment is generating a huge data exhaust of
valuable patient information. This Big Data provides a major
opportunity throughout the value chain – from medical
device manufacturers, distributors, and service providers to
hospitals and clinics – to blend technology innovations and
the related data output and create new offerings, new revenue
streams, and new business models.
With the latest SAP innovations in analytics, mobile, and
databases – powered by the SAP HANA® platform – you can
leverage this Big Data by embedding exciting, new, ready-
made functionality in your products to:
• Increase product revenue
• Develop new service-based business models
• Enhance software development efficiency
50
billion
Connected devices
globally by 2020
Source: “Rise of the Machines,”
Economist Intelligence Unit, 2012
• Create greater competitive differentiation
• Improve customer satisfaction and loyalty
Browse this e-book to discover how a co-innovation
partnership with SAP could help you redefine, rethink, and
reinvent your business to create new value in ways you never
thought possible.

3. Seize New
Opportunities
How co-innovating
with SAP can help your
company take advantage
of emerging business
opportunities
Technology innovations
from SAP can help your
company:
As the pressure on margins builds and
competition intensifies, it’s getting
tougher for companies to squeeze
more cost efficiencies out of the
business. Instead, the focus should
switch to innovation and growth.
You need to find new ways to unlock
business value for your customers,
develop new and more profitable
revenue streams, and create new
business models – and be able to take
advantage of these emerging business
opportunities quicker than your
competitors.
Sense, predict, and act
Leverage massive volumes of machine-
generated data (Big Data) to deliver
sophisticated insights and real-time
decisions and enable new service-based
business models to enhance customer
service and drive incremental revenue.

4. Sense, Predict, and Act
Leverage the power of your company’s
Big Data to increase revenues, reduce
costs, and improve service
The exponential growth of equipment-generated data
presents a massive opportunity for organizations across the
life sciences industry spectrum. The key to success is the
ability to turn Big Data into real-time insights – yet traditional
technologies simply cannot handle these large data volumes
at the speed you need.
Innovative SAP® technologies, such as in-memory
processing, enable you to capture, manage, access, and
analyze data at unprecedented levels and speeds. As a result,
you can move to a more proactive “sense, predict, and act”
approach that enables you to predict possible events and
outcomes and act in real time or ahead of potential problems.
Embedding advanced SAP technology enables you to add
value to your products and services in a number of ways:
Predictive maintenance
Upgrading your monitoring or telemetry systems with
SAP HANA enables you to analyze a continuous stream
of equipment data to sense usage, predict performance
degradation or the likelihood of network breaches, and take
action to avoid potential downtime or equipment failure.
Asset tracking
Track equipment usage and performance and identify
abnormal behavior that may put the assets at risk of loss, or
identify inefficient usage patterns that may be costing your
customer money.
Field service mobility
Develop a portfolio of mobile apps and make them available
anywhere, anytime, and on any type of mobile device to
empower your field force and enhance productivity and
employee safety.
New service models
Accurate monitoring and powerful analytics enable you to
anticipate the maintenance requirements of equipment or
components and act swiftly, enhancing your service quality to
boost customer loyalty and increase profitability.

5. Innovate with SAP
The key SAP technologies that can help
your company leverage Big Data to drive
product and service improvements
Real-time data platform
SAP HANA, an in-memory computing platform, enables
large volumes of nonaggregated data from monitoring and
telemetry systems and other sources to be analyzed in real
time at unprecedented speeds to deliver rapid insights and
support more effective decision making.
Mobile
Giving maintenance technicians and other employees
anytime, anywhere access to the information they need to do
their jobs can increase productivity and improve safety – as
well as prolong the life of valuable assets by improving their
reliability and performance.
Analytics
Analytics solutions from SAP can help you unleash the
power of your Big Data by delivering instant insights, agile
visualizations, and advanced predictive analytics to users on
any device or platform, from virtually any database.
Cloud
The SAP Cloud portfolio delivers flexibility, choice, and
control. You can extend your existing environment to unlock
new levels of agility and performance by leveraging the right
mix of secure, high-performance cloud, hosted, and on-
premise technology for your business.
Solutions in scope – helping you innovate and grow
• SAP HANA
• SAP InfiniteInsight® solution
• SAP BusinessObjects™ business intelligence solutions
• SAP Data Integrator software
• SAP SQL Anywhere® solutions
• SAP IQ software
• SAP Adaptive Server® Enterprise
• SAP Replication Server®
• SAP Event Stream Processor
• SAP Plant Connectivity software

6. Innovation in Action
Find out more about how your
company can turn Big Data into
new business value
“Harness the Power of Big Data to Innovate and
Differentiate”
How SAP technology can help you harness the power
of your Big Data to create new offerings and new
revenue streams
View solution brief ›

7. Benefits at a Glance
How your company could
benefit from a co-innovation
partnership with SAP for
Big Data
Why co-innovate with SAP?
SAP is at the heart of today’s technology-
driven revolution, turning innovation into
practical solutions designed to help our
digitally connected and socially networked
world run better. Here are just a few reasons
why SAP is the right choice as a co-
innovation partner for your organization:
• Strong position as an industry leader and
innovator
• Breakthrough innovation without
disruption
• Reinvention of the cloud and database
markets
• Local and global support and services
• Extensive global partner ecosystem
Sense, predict, and act
Innovative SAP technologies can help your
company turn Big Data into real-time insights
to enable:
• Increased product and software revenues
• Greater competitive differentiation
• New service business models
• Higher equipment efficiency and availability
• Improved customer satisfaction and loyalty
• More efficient software development

8. Imagine. Create. Innovate.
Explore the art of the possible with SAP
Design thinking workshop
Go beyond discussing systems, corporate goals, and
processes and focus instead on what really matters:
understanding your customers. Design thinking with SAP can
help your company:
• Rethink existing problems to identify innovation
opportunities
• Prioritize initiative objectives and budgets based on
customer value
• Visualize the benefits new technologies can bring to your
business
Explore the art of the possible with SAP and apply for a design
thinking workshop today.
Apply today ›
Innovation workshop
If your company is already developing initiatives to
leverage Big Data captured by sensors, we can organize
an innovation workshop to help you understand how
SAP solutions could add value to your strategy. A typical
innovation workshop would cover:
• Articulating your “Internet of Things” or machine-to-
machine (M2M) strategy
• Showing real-life examples of how SAP is already
helping partners and customers innovate in this area
• Participating in a brainstorming discussion
Accelerate your Big Data projects with SAP and apply for
an innovation workshop today.
Apply today ›

9. E-mail us ›
Visit our Web site ›
Read our blogs ›
Watch our YouTube channel ›
Join our LinkedIn group ›
Follow us on Twitter ›
Experience SAP HANA ›
Get In Touch
Contact us today
Next Steps
Partner with SAP
We hope this e-book has given
you a taste of how a co-innovation
partnership with SAP could help your
company leverage the power of Big
Data to unlock business value for
your customers, develop new and
more profitable revenue streams, and
create new business models.
If you would like any further
information, please visit our
Web site or get in touch.

10. www.sap.com
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