1. Sara de Urrutia
Sales Manager

2. About Us. Who are we?
TRADYSO
(Travel Dynamic Solutions)
It´s a hotel distribution system which provides hotel
owners with global connectivity to all of the world´s
existing distribution channels.
• 220 people situated in Spain and Argentina with a wide, experience, knowledge and
know how in hotel technology, electronic distribution and Internet sales.
• TRADYSO is the best technology partner for multichannel distribution thanks to our
continuous development of new aplications that will permit ongoing competitive
innovation of our distribution systems as an added value for our hotel clients.

3. Our Clients
More than 1.000 hotels
• Germany
• Austria
• Bulgaria
• Croacia
• Eslovaquia
• Spain
• EEUU
• Finland
• France
• Great Britain
• Greece
• Hungary
• Italy
• Latvia
• Luxemburg
• Portugal
• Chech Republic
• Argentina
• Brasil
• Chili
• Colombia
• Costa Rica
• Cuba
• Mexico
• Panama
• Perú
• Puerto Rico
• Dominican Republic
• Uruguay
• Venezuela
• Indonesia
• Malasia
• Vietnam
• Egypt
• South Africa
• Tunisia

4. ¿What do we offer? Services
• Global access to the world of hotel distribution allowing hotel
managers to keep full control of their rates, availability and distribution
channel mix.
• Full range of “à la carte” services:
– Centralised reservation system: Tradyso CRS.
– Website Booking Engine: Tradyso iMotor.
– “Next Generation Seamless” Connectivity with major GDS`s.
– Internet connectivity to major Internet Distribution Systems (IDS) and on-
line travel agencies (OTA).
– Exclusive direct XML interfaces with major travel agency networks,
distributors and meta-search engines.
– Personalised Call Center Services - Private Label - Experts in hotel
reservations.
– E-marketing services.

5. Multi-Channel Global Distribution Platform
GDS & IDS
HOTEL BOOKING ENGINE
WEB HOTEL
WEB CHAIN
RESTRICTED AREA
FOR B2B, TRAVEL
AGENCIES AND
CORPORATE
MULTILINGUAL
24 LANGUAGES
ONLINE MARKETING FOR
XML INTERFACES CHANNEL MANAGER HOTELIERS
CALL CENTER
WEB CREATION. USABILITY. WEB ANALYTICS.
SEO/SEM
PRIVATE LABEL NUMBER MANAGEMENT OF INVENTORY E-MAIL MARKETING
365/24/7 MORA THAN 500 EXTRANETS MARKETING IN SEARCH ENGINES
MULTILINGUAL – 6 LANGUAGES THROUGH ONE SINGLE SCREEN MARKETING IN SOCIAL MEDIA

6. CRS (Central reservation system)
Total control of rates and availability in all hotel sales channels through one
single interface.
Easy-to-use internet-based control centre with rapid response times.
Immediate updates of new data in sales channels.
Sophisticated yield systems guarantee rate integrity/parity.
CRS FUNCTIONALITIES
Centralised management of room availability and allotments:
Allotments managed independently or link to a total inventory.
Easy open / close of sales.
Rate and price management:
On-line management of daily BAR – Best available rate.
Automatic real time updating in all channels connected to CRS
Set different sales rules and policies:
Guarantee and cancellation. Minimum and maximum stays.

7. Booking Engine iMotor
• Powerful, user-friendly and easy to implement online booking
engine to transform your website into a sales channel.
– Real time 100% integration with Idiso CRS.
– Perfect integration with any website design image.
– Milllions of bookings and searches successfully processed.
– Simplified reservation process (3 STEPS) reduces abandonment rates.
– Detailed descriptions and photos raise conversion rates.
– Latest generation security systems and IBM support guarantee secure
transactions and data protection.
– Multi-lingual: 24 languages. Open new markets.
– Available for direct consumers, corporations and travel agencies.

13. Tradyso Booking Engine: Advantages
• Stability - Millions of bookings and searches successfully
processed.
• Satisfaction – Users studies d' users underline its simplicity
and speed.
• Security - web security technology & support provided by
IBM guarantee safety and privacy of personal data.
• Flexibility – Available in 24 languages.
• Conversion - Usability tests help improving reservation
process and turn “lookers” into “bookers”.

14. E-Marketing Services
• Campaigns designed by experts in internet search engines and hotelier
marketing will assist you in producing more traffic and turn it into more
and better sales.
– Marketing online strategy tailored to the specific needs of your property .
– Analysis and redesign of your website. Hosting and maintenance.
– We can manage SEM campaigns focused on optimizing Return On Investment.
– SEO strategies can optimize your website to make sure it appear amongst the first
results.
– Optimization of positioning and conversions.
– E-mail marketing and Advertising / E-marketing Plans. Detailed reports on your
positioning and traffic data to provide recommendations, guide decisions and ensure
constant improvement.

15. GDS & IDS Connectivity
• System used by more than 500.000 travel
agents and the major on-line travel companies.
– “Next Generation Seamless” connectivity with GDS`s:
Amadeus, Sabre, Galileo and Worldspan.
– GDS-powered travel and hotel portals and thousands of
Internet Distribution Systems (IDS).
– Change content once, save time and money. Lanyon HOD
and VFM Leonardo (initial load on our part and maintenance
from the hotel).
– Updates on travel agent screens immediately. Immediate
booking confirmation.
– Initial charge of key accounts with commitment 24 hours

16. GDS Connectivity
• Rates are displayed in order BAR:
1.Best room / rate available without restriction
2.-Best room / rates available with restrictions (minimum night stay control,
advance booking, deposit, etc.).
3.-All the rooms of a negotiated rate.
4.-Remaining Rooms of the best rate available without restriction.
5.-Remaining rooms and rates available (RAC).
• Tool to manage negotiated and confidential rates (company
negotiated, diets, exclusive deals).
• You can join up several clients to apply the same rate, without
creating the need to create tailored rates for each client.

17. Exclusive XML interfaces
• Exclusive direct XML interfaces with major travel agency
networks, distributors and meta-search engines.
– Unique private interfaces with major travel agency networks: Viajes El Corte
Inglés, Viajes Iberia, etc.
– Reach thousands points of sale of major TA networks in the Spanish market.
– Direct XML interfaces with on-line distributors: Expedia, Booking.com, etc…
– More than 90 IDS via Pegasus ODD system.
– Automatic access to new websites.

18. Channel Manager
• Manage your rates and inventory across multiple
extranets through one single screen.
Through our channel manager, you can manage distributors and portals of
great interest to your hotel and choose from more than 450 IDS worldwide.
Save time and costs, update rates, availability, minimum lenth of stay and
close out easily and simply through a single screen
Keep “rate parity” and reach thousands of potential customers that will
increase your online exposure.

19. Call centre Private Label
Private label service 365/24/7 with highly experienced, multilingual booking
agents, who act as an extension of your sales force.
Private label service: 902.
International toll-free options for all major countries.
Operating 24 hrs/day, 7 days/week, 365 days/year.
Experienced sales agents only in hotel reservations.
Multilingual service: 6 languages.
Seamless interface with Tradyso CRS.
Sophisticated ACD (Automatic Call Distribution) systems.
Best Call Center Service in Spain 2008 Golden CRC
Award.
Best Call Center Service in Tourism area 2009 CRC Award.

20. Summary - Advantages
• Reservation system built for hotels by a hotel company focused on
increasing business for hotels.
• One place to manage room availability and rates for GDS, online and offline
travel companies, the call center and your website.
• Robust reservation system, flexible and with guaranteed future
developments.
• Help increase autonomy and G.O.P.
• Availability for direct consumers, travel agencies and corporations.
• Multilingual service in the website booking engine as well as the call center.
• Pay only for each confirmed reservation. No hidden cost.

21. Thank You!
sara.deurrutia@tradyso.com