The document provides guidance on using social media for charities and other organizations. It discusses different types of social media platforms like blogs, Twitter, and forums. It also covers developing a social media strategy, including defining objectives and audiences, creating appropriate content, and measuring results. Guidelines are provided for activities like blogging, monitoring blogs, identifying influencers, and growing a following on Twitter.

1. Social media: A guide Tenovus January 2012

3. What is social media?

5. Live Exercise: Your social media savvy

6. Social media makes the world go around

9. Opportunities and Threats

12. Traditional marketing vs social media

22. Quiz: Your social media type Where are you on this ladder?

25. Social media platforms

26. Where are organisations concentrating efforts?

27. Blogs

30. Blog platforms Name Characteristics Wordpress Good if you want to use at a basic level online, or download and customise Posterous Good if you want to customise to a high degree online or offline, but is less user-friendly at a basic level than Wordpress Blogger.com Good for mobile blogging when customisability is not important

38. Twitter

41. Anatomy of Twitter

49. Gigwise and #JohnTerry

51. Facebook

53. An evolution 2005

54. An evolution 2011

57. Case study: I Will for Wales Use of a bespoke app to spread message of a pledge virally

58. Earth Hour

60. Linked In

68. Video killed the radio star

80. Any questions?