Social media refers to interactive technologies that allow people to communicate and share information online. It encompasses various websites and applications used for social networking, blogging, content sharing, and communication. Some key points from the document are that over 500 billion minutes are spent on Facebook each month, with over 500 million active users, and Twitter sees 65 million tweets sent per day. The document provides tips on using social media for business purposes such as listening, engaging audiences, and avoiding aggressive or inappropriate behavior online.

6. It’s what WE DO... with the technology like Facebook, Twitter....

7. “ Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.” Mike Volpe, VP Marketing, HubSpot

8. 500 BILLION minutes spent on Facebook per month .

9. facebook 3 rd most populated country

13. In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl ads... Pepsi ditched the SuperBowl and poured 1/3 of its' TOTAL annual marketing budget into a cause-driven social marketing campaign; The Refresh Project http://www.refresheverything.com/

16. VIRAL SOCIAL NETWORKING ONLINE PR

19. Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM* and Monitoring Site Seeding * Online Reputation Managment

23. Blogs need Personality

28. viral { usually larger campaigns that appeal to a broader audience }

29. Viral is easy....just spend lots of money....

32. don’t just sit and wait for it to be discovered

34. exhibit #1

38. When you want to get to know your neighbour, do you start by shouting?

40. MONITOR your Social Media

47. Meet Paulo...... .......he’s social!

48. 1275 members.

53. #1

56. Give-aways & Competitions

57. So as we mentioned, it is all about creative engagement and personal conversations, but here is one final scary thought…

58. HALF of the human race is under 30..... ..they’ve never known a world without the internet.. Without Social Media, How do you plan to communicate with them?

59. # WE Have the ANSWERS

60. Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM* and Monitoring Site Seeding * Online Reputation Managment

61. Content Marketing the creation or sharing of content for the purpose of engagement Link Baiting any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website Monthly SEO

62. Site Seeding proliferation, search engine submission, directories, listings, databases ORM and Monitoring online reputation management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web Monthly SEO cont…

63. Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM* and Monitoring Site Seeding * Online Reputation Managment

64. Blogging Blogs are maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order . Weekly Blogging

65. Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM* and Monitoring Site Seeding * Online Reputation Managment

66. Viral If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.. Social Networking social interaction using highly accessible and scalable communication techniques such as Facebook, Twitter, StumbleUpon, Linkedin etc Daily Communication

67. Monthly SEO - $480pm Weekly Blogging - $520pm Daily Communication - $480pm

68. @beachsidecr8ve Thank You! Email: [email_address] Web: www.beachside.net.au www.facebook.com/BeachsideCreative