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4 kippbodnar-120207140346-phpapp02
1.
Social Media Lead Generation
2.
I’m Brian Bodnar.
I’m Kipp Halligan. Nice to meet you. Nice to meet you. @KippBodnar
3.
I’m Brian Halligan. I
wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
4.
#B2BSM
5.
I am a
dork.
6.
We’ve got a a
Problem.
7.
73%
of CEOs don’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
8.
Marketing isn’t Arts and
Crafts.
9.
We’re creative.
10.
An opportunity, not a problem.
11.
Your opportunity, to shine.
12.
Leads fix the problem.
13.
What is a Lead?
14.
LEADS ARE A PROXY FOR
SALES.
15.
Your goal shouldn't
be to buy leads. Your goal should be to buy customers. @KippBodnar Tweet This! #B2BSM
16.
What is a Social
Media?
17.
Social Media isn’t hugging customers.
18.
Social Media that
doesn’t drive revenue is destined for failure. @KippBodnar Tweet This! #B2BSM
19.
How Social Media
Leads Happen 1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
20.
Information Transactions
21.
3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:
22.
1
Build Social Media Reach 2 Maximize Content Discovery 3 Conversion Ubiquity
23.
1
Build Social Media Reach
24.
Build Social Media Reach.
25.
Follow. Friend. Connect.
26.
Share lots of links.
27.
BITLY, 9/2011 The shelf
life of a social media link is 3 hours.
28.
Automatic Sharing
29.
Leverage existing contacts.
30.
Use email for reach
building.
33.
2
Maximize Content Discovery
39.
Closed Millions In Sales
From Online Leads ROI – 2800%!
40.
Content Calendar.
41.
Build social thank you
pages.
43.
3
Conversion Ubiquity
44.
Marketing is math.
45.
What is a Call-to-Action?
46.
Place CTAs Everywhere.
47.
Google.com/DFP
48.
Testing
CTAs aid testing.
49.
What can you stop doing
?
50.
Build Social Media 1
Reach 2 Maximize Content Discovery 3 Conversion Ubiquity
51.
Mastered the Mystery.
52.
Proved the CEO Wrong.
53.
You’re the Star.
54.
THANK YOU.
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