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Social Media
Lead Generation
I’m Brian Bodnar.
 I’m Kipp Halligan.
Nice to meet you.
 Nice to meet you.
       @KippBodnar
I’m Brian Halligan.
I wrote The B2B
Nice toMedia you.
Social meet Book.
     amzn.to/b2bsm2
#B2BSM
I am a dork.
We’ve got a
a Problem.
73%
    of CEOs
don’t believe
  marketers
        drive
   revenue.
                            91
         FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
Marketing isn’t
Arts and Crafts.
We’re creative.
An
opportunity, not
a problem.
Your
opportunity, to
shine.
Leads fix
the problem.
What is a
Lead?
LEADS ARE
A PROXY
FOR SALES.
Your goal shouldn't
              be to buy leads.
              Your goal should be
              to buy customers.




@KippBodnar                         Tweet This!
                                    #B2BSM
What is a
Social Media?
Social Media
isn’t hugging
customers.
Social Media that
          doesn’t drive
          revenue is destined
          for failure.


@KippBodnar                     Tweet This!
                                #B2BSM
How Social Media Leads
Happen

1Twee
   t
         Landing
          Page
                   Form   Lead


 Like     Blog     CTA    Landing
          Post             Page



         Product   CTA    Landing
  +1      Page             Page
Information
Transactions
3 MUST-HAVES
FOR
SOCIAL MEDIA
LEAD
GENERATION:
1   Build Social Media
    Reach


    2      Maximize Content
           Discovery


3    Conversion Ubiquity
1   Build
    Social Media
    Reach
Build
Social Media
Reach.
Follow. Friend.
Connect.
Share lots of
links.
BITLY, 9/2011




The shelf life of a social media link is
                   3 hours.
Automatic
Sharing
Leverage
existing
contacts.
Use email for
reach building.
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
2   Maximize
    Content
    Discovery
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
Closed Millions
In Sales From
Online Leads
ROI – 2800%!
Content
Calendar.
Build social
thank you pages.
4 kippbodnar-120207140346-phpapp02
3   Conversion
    Ubiquity
Marketing is
math.
What is a
Call-to-Action?
Place CTAs
Everywhere.
Google.com/DFP
Testing
          CTAs
          aid testing.
What can
you stop
doing ?
Build Social Media
1   Reach


    2      Maximize Content
           Discovery


3    Conversion Ubiquity
Mastered the
Mystery.
Proved the
CEO Wrong.
You’re the
Star.
THANK
 YOU.

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