What's the best way to connect with Jews in your community?

1. obvious
100% guaranteed
sure-fire
no-doubt-about-it way
what’s the
to engage Jews in
your community?
®

2. FOOD!It’s the one (and only) thing
we can all agree on. ®

3. “Chefs are this generation’s rock stars and food
is their rock ‘n roll” – Bono
Across the nation, there’s
an explosion of food
blogs, cooking shows,
new restaurants, and
exotic recipes.

4. JEWISH FOOD IS
EVOLVING, TOO
Kosher organic farms
Matzoh s’mores
Ben & Jerry’s Charoset flavor
Jewish celebrity chefs
Za’atar ravioli falafel
Red velvet macaroons

5. TODAY’S EATERS
DEMAND OPTIONS
Introducing Jewish
Food Experience®...

6. TRADITION WITH
A TWIST!
Since its 2012 launch, Jewish
Food Experience® (JFE) has
become a proven, successful
Jewish engagement tool

7. WHO IS JFE
REACHING?

8. “I buy sustainable, GMO-free products
without any artificial ingredients to
protect my family and the planet.”
ORGANIC ECO-WARRIOR JEWISH MOM

9. “I like a good schwarma, kebab, or burger.”
ISRAELI-AMERICAN MEAT LOVER

10. “My kids love chelo with tahdig and
shirazi salad.”
PERSIAN JEWISH GRANDMOTHER

11. “Love me some old-school
kreplech, kishka, and kugels,
just like my ancestors ate.”
YOUNG, URBAN JEWISH PROFESSIONAL

12. “Our mixed family enjoys the best
culinary traditions from various cultures.”
SOPHISTICATED MODERN INTERFAITH FAMILY

13. WHAT IS THE
JEWISH FOOD
EXPERIENCE?

14. • News about the Jewish food scene
• Hugely popular online recipe collections
• Calendar of local food events
• Blogs, stories, and reviews from chefs,
restaurateurs, wine experts, food critics,
and travel writers
JFE ONLINE

15. JFE OFFLINE
• In-person tastings, workshops, classes,
and other events
• Volunteer opportunities to fight hunger

16. The Jewish Federation of Greater Washington invites
you to reap the benefits and rewards that JFE offers.
Apply today to be a part of the JFE 3-city Pilot Launch.
BRING JFE TO
YOUR COMMUNITY

17. 7 THINGS
JFE CAN DO
FOR YOUR
COMMUNITY
1
2 3
Become relevant in the
eyes of a new audience
Attract new
community partners
Boost fundraising appeal

18. 54
7
Engage new leadershipAttract media attention
Create new channels
of dialogue
Increase interest in
The Federation

19. visitors to the website
participants in local events
community partnerships formed
media stories and segments
national corporate sponsor — Whole
Foods Market
35
1
40
3,500
180,000
JFE BY THE NUMBERS

20. Zilch. Test drive JFE in your market this
Rosh Hashana through Chanukah.
JFE will provide all the tools you
need to get started using food as a
way to engage jewish community
members in your city.
You provide the human resource
capital to make it a huge success.
WHAT WILL IT COST?

21. INSTRUCTIONS AND GUIDANCE ON
HOW TO USE FOOD AS A TOOL TO
REACH ORGANIZATIONAL GOALS

22. A local
version of
the JFE
homepage

23. The
E-Newsletter
template

24. Access to the JFE Recipe Database

25. ???
Access to JFE Branding Assets
to create your own giveaways

26. Recipes & food stories you can
drop into your e-communications

27. Whole Foods Partnerships

28. Social Media toolkit

29. AND...
• Opportunity to pitch food stories from
your city for the national site
• Access to JFE Director for consultation
and training
• Easy to execute food event ideas and
instruction

30. Selections will be made by Friday, June 26
Our short questionnaire will take you
no more than 5-10 minutes to fill out.
Deadline: Friday, June 12
For questions call or email:
Paul Entis, Executive Director
301-230-7261
paul.entis@shalomdc.org
TAKE A SEAT AT OUR
TABLE.
Apply Today!

31. www.jewishfoodexperience.com
www.jewishfoodexperience.com/video