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SARAH ESPIE
Q1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Cover Page
                                                                Masthead – the magazine
 Direct mode of address to the audience
                                                            is called HEAR, relating to music
 – looking straight into the camera. The
                                                                         instantly.
 eye contact is made between the model
                                                            Font- Perpetua Titling MT / Bold
and the audience which draws them into
                                                                      Size – 20.29pt
              the magazine.
                                                          I chose the colour ‘off white’ so that
                                                         it stood out in front of the image and
    There is only one image on the                                     background.
    whole front cover which means
          the audience is fully                             Strap line at the top of the page
    concentrating on it and they’re                         which also tells you about other
    not distracted by anything else.                       pages that are going to be included
                                                                    in the magazine.
  As this is a new magazine I chose to
  put the main image behind the mast                    Cover lines are the side stories that are
    head text as it is not known well                   going to be inside the magazine. I have
    enough yet to cover up with an                       placed them at either side of the main
                  image.                                     image to fill the blank spaces.
                                                                    Font - Georgia
                                                                      Size – 10pt
       Barcode and date line. This
         is the first issue of the
                                                          I chose the colours red and green to
         magazine so it is issue                           feature the most in my magazine as
                number 1.
                                                          these were the most popular choices
                                                               when I did my target audience
  The page is cluttered with                                       research by giving out
 information, there is a lot to                              questionnaires and interviewing
  look at which is good as it                             people. This also worked well as this
   attracts the buyer as they                               is a December issue and these two
    have to stop to read it.                                 colours relate to Christmas time.
Content Page - Comparison
Content Page

    The same font text as used                            The main colour scheme that I have
      on the front cover. This                            focused on for my magazine is red.
     text is not used anywhere                              Here I have brought it onto the
    else in the magazine other                             content page to link it to my front
    than when the ‘HEAR’ title                                          cover.
               is used.

 There are only 4 images used on my                             I have put the main headings for
    content page, all of them were                                 the different pages in bold so
  taken/created by myself. The two                                  that they stand out more in
 main pictures are of Katy Perry and                            front of the other text. This way
  Pixie Lott, straight away telling us                           it is clearer to see which page is
   that this will be one of the main                                            which.
       stories in the magazine.
                                                            As well as the feature pages I have
Page numbers within large amount of
                                                            also included other sections in my
 texts in bold so that they stand out
                                                           magazine for the small side stories.
         and are easier to see.
                                                             These sections will stay the same
                                                            each week so there will always be
 The WIN here will attract attention                       Features, Live!, Reviews, Radar and
  as the audience will be interested                                    +Plus pages.
      in what it is they can win.

                                                             I plan to keep the layout of the
The subscription box needed to stand
                                                            content page the same each week
out on the page so that it attracts the
                                                              just with different stories and
  reader to it. To highlight the word
                                                                          images.
‘SAVE’ I used yellow text, I think this
works well as there is no other yellow
 text on the page so it is eye catching.                      December issue – small details
                                                               showing month of magazine
Double Page Spread - Comparison
Double Page Spread

    Similar to other                                                                                                       Small side image of the
double page spreads I                                                                                                       singer again from a
 researched there is a                                                                                                        different angle.
  main image on one
     page and the
text/interview on the                                                                                                      Purple colour scheme
   other. I think this                                                                                                     through out the whole
 looks professional, I                                                                                                       double page spread
had to mirror flip the                                                                                                         which links it all
    main image in                                                                                                          together and makes it
    Photoshop as I                                                                                                          look neat. The purple
wanted the artist to be                                                                                                       colour also shows
 looking onto the rest                                                                                                            feminism.
      of the story.
                                                                                                                             Three columns of text
 I edited the main image
                                                                                                                            which is very common
  in Lightroom to make
                                                                                                                               with real media
     the colours more
                                                                                                                              magazine products
          vibrant.
                                                                                                                           such as the double page
                                                                                                                            spread research on the
The name of the artist is                                                                                                       previous slide.
big and bold so that the
 read can see it straight
away, it is also in capital
 letters so it stands out
 against the other small                                                                                                  Small introduction at the
           text.                                                                                                       start of the article introducing
                                                                                    Advertising the iTunes link to
                                                                                                                       the artist and what the article
                                                                                   the artists new song, this offers
              Large quote from the main article repeated in bigger letters, this                                                 is going to be.
                                                                                         the audience further
                    is very common for double page spread interviews.                        information.
Q2. How does your media product represent particular social
                           groups?

The pages of the magazine I produced only contained pictures of women, there         This a low angle camera shot which signifies that this women is
is writing about the male music artists showing they’re successful with the          above everybody else. She is looking down on the camera making the
things they do, but not actually any images of them. In my magazine the artists I    audience feel small and intimidated as she looks much bigger than
have talked about are all around the age ground of 18-30 showing they are            us. She isn’t smiling and has no facial expression, we don’t
young, this is so that my target audience can relate back to them somehow.           understand her feelings which makes it uncomfortable for us to look
                                                                                     at. Her make up is very bold and striking showing she isn’t shy.
                                           My front cover is representing blonde
                                                                                     I edited this image in lightroom, I
                                           women to be strong and powerful,
                                                                                     used an effect called vignetting
                                           they are seen to being big, successful,
                                                                                     which adds a shadow in each of the
                                           beautiful people. The way she is
                                                                                     four corners, this draws focus to her
                                           posing shows she is very dominant,
                                                                                     face which makes it stand out a lot,
                                           her eyes are wide open and most of
                                                                                     there is nothing else in the shot
                                           her face is on display. Her hair looks
                                                                                     distracting us from her signifying
                                           long and thick showing she cares
                                                                                     her strength to over-power people.
                                           about the way she looks. The make up
                                           she is wearing on her lips is a bold
                                           colour that stands out which also
                                           signifies her personality is very         These two women are
                                           outgoing and not boring. She has a        well known successful
                                           blank facial expression and is starring   music artists. The
                                           straight into the camera, this could be   pictures were took when
                                           seen as being quite intimidating.         I went to see them in
                                           This is what could attract the male       concert, these image are
                                           audience to this magazine as it shows     on my content page. It
                                           women as being masculinised. This         shows them performing
                                           point joins with Carol Clovers ‘Final     to a lot of people which
                                           Girl’ theory, where women are seen        shows them being
                                           being de-feminised so that males          popular and well known,
                                           have something to relate to with          it shows that they are
                                           them and don’t just see them as being     doing well of
                                           sex objects.                              themselves.
Q3. What kind of media institution might distribute your
                       media product and why?


IPC is a international media publishing company located in the UK –
London with a large portfolio selling over 350 million copies each year. They
have produced well known magazines such as NME, Now, Look, Marie
Claire , Nuts, Rugby World and many more. IPC media publish and
advertise their magazines through the radio, television and on the internet. I
think that my magazine ‘Hear’ would fit in nicely with IPC Media as they
only produce one other music magazine, NME.



                                        My HEAR logo is quite similar            As IPC Media is already a well known, recognised publishing
                                        to the NME one, it is based              company, if they were to distribute my magazine it would
                                        around the same colours, this            hopefully become popular quite fast as they already have such a
                                        could work well for IPC Media            large fan base in place, so they would pick up on new products that
                                        as these colours could be used           were produced.
                                        to represent all of heir music
                                        products.                                If my magazine was distributed by IPC Media, it would be good for
                                                                                 them as they would have a new, fresh product on the scene, which
                                                                                 would hopefully attract more people to their brand.

                                                                                 My magazine covers all genres of music so that it appeals to
                                                                                 different types of people, this will broaden the audience range.
                                                                                 Being a music magazine it would also give IPC Media the
                                                                                 opportunity to have another Radio station as well as NME, this will
                                                                                 again stretch their fan base and advertise more.

                                                                                 Using the television as another source of advertisement IPC Media
                                                                                 could create a music channel called HEAR that would constantly
                                                                                 stream music videos and new releases.
Q3.


I decided to create a iPhone App that can be downloaded on to
your mobile phone, iPod or iPad. I thought this would be a
good idea to use as the young generation are becoming more
and more technology based, in stead of buying the magazine in
a shop they can now read it on-the-go where ever they want on
a portable device. I think my target audience of 16-30 year olds
would enjoy this as it will fit into their lifestyle and they will be
familiar with the concept.
IPC Media already have downloadable magazines on the Apple
App Store such as NME and Marie Claire. You could charge the
same price for the magazine online as it is in the shops (£2.50)
but the subscription would be available where it could
download onto your device every month for a cheaper price.


                                     I also considered Bauer Media to be the distributer of my
                                     magazine but I decided against it. After doing some
                                     research on the matter I found out that they already
                                     produce three other well known, successful music
                                     magazines such as Q!, Kerrang! and Mojo. I thought for
                                     them to distribute another music magazine it might not
                                     work too well as my magazine would struggle to compete
                                     with the others as it is new to the market.
Then use photographs to show the various retail outlets where
         you would expect your magazine to be sold.

The magazine I have produced is a high quality magazine. I would
expect it to be sold in shops that sell other magazines similar to        Other music stores and
mine such as NME, Q and Kerrang.                                          supermarkets would also
                                                                          be good distributers for my
                                                                          media product.

                                                               The Virgin Mega
                                                               Store would be a
                                                                                                   WHSmith is a well known shop popular for the
                                                               perfect place for my
                                                                                                   range of magazines, stationary and books that it
                                                               music magazine to                   sells. I think this shop would be an ideal
                                                               be sold as it is
                                                                                                   distributer of my media product as people will
                                                               already such a large
                                                                                                   shop in there regularly for music magazines.
                                                               company known all
                                                               over the world. They
                                                               have many different
                                                               areas in store so it
                                                               appeals to a lot
                                                               people.



                                                     I think that my media
                                                     product would fit in nicely at
                                                     a news agents as they sell
                                                     near enough every genre of
                                                     magazine from sports to
                                                     fishing, womens weekly, tv
                                                     guides, home living, mens
                                                     magazines and many more.
Q4. Who would be the audience for your media product?


The main target audience for my magazine would be teenagers and young adults aged 16-25. I chose this age range as my research showed me
that this age group are more likely to buy music magazines than any other. It works well with the artists that I have chosen to feature in my
magazine as they relate more with the younger generation. I have priced my magazine at £2.50 as I think that is a reasonable price and affordable
for my target audience, it is not too much money for students and young people living on a low budget. I also want my magazine to appeal to both
ethnicities so I have included artists that are of a different race.


                                                           This is an image of two girls     This group of people are ideal representatives for
                                                           aged 17 and 18 at a music         my target audience. They are all aged 18-20 at a
                                                           festival called Wakestock,        music festival. It is a group of both males and
                                                           you can see the pink festival     females which shows my magazine can appeal to
                                                           wrist band on each girl.          both sex. They are all smiling and look happy, the
                                                           They are dancing and having       group is close which shows their friendship which
                                                           fun, I think these are the        also re-enforces the fact that they are a social able
                                                           type of people who would          group of students. They are wearing typical casual
                                                           buy my magazine as they           outdoor wear showing they’re middle class.
                                                           obviously like listening to
                                                           music and enjoy live.




                                    This is a female aged 16, she is in a music store
                                    called HMV listening to the headphones
                                    available to try out. This shows she is keen about
                                    music and likes checking out new gadgets that
                                    are on offer. My magazine would be well suited
                                    for this female as I have included a competition
                                    where you can WIN a pair of designer
                                    headphones.

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Evaluation Questions 1-4.

  • 2. Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 3. Cover Page Masthead – the magazine Direct mode of address to the audience is called HEAR, relating to music – looking straight into the camera. The instantly. eye contact is made between the model Font- Perpetua Titling MT / Bold and the audience which draws them into Size – 20.29pt the magazine. I chose the colour ‘off white’ so that it stood out in front of the image and There is only one image on the background. whole front cover which means the audience is fully Strap line at the top of the page concentrating on it and they’re which also tells you about other not distracted by anything else. pages that are going to be included in the magazine. As this is a new magazine I chose to put the main image behind the mast Cover lines are the side stories that are head text as it is not known well going to be inside the magazine. I have enough yet to cover up with an placed them at either side of the main image. image to fill the blank spaces. Font - Georgia Size – 10pt Barcode and date line. This is the first issue of the I chose the colours red and green to magazine so it is issue feature the most in my magazine as number 1. these were the most popular choices when I did my target audience The page is cluttered with research by giving out information, there is a lot to questionnaires and interviewing look at which is good as it people. This also worked well as this attracts the buyer as they is a December issue and these two have to stop to read it. colours relate to Christmas time.
  • 4. Content Page - Comparison
  • 5. Content Page The same font text as used The main colour scheme that I have on the front cover. This focused on for my magazine is red. text is not used anywhere Here I have brought it onto the else in the magazine other content page to link it to my front than when the ‘HEAR’ title cover. is used. There are only 4 images used on my I have put the main headings for content page, all of them were the different pages in bold so taken/created by myself. The two that they stand out more in main pictures are of Katy Perry and front of the other text. This way Pixie Lott, straight away telling us it is clearer to see which page is that this will be one of the main which. stories in the magazine. As well as the feature pages I have Page numbers within large amount of also included other sections in my texts in bold so that they stand out magazine for the small side stories. and are easier to see. These sections will stay the same each week so there will always be The WIN here will attract attention Features, Live!, Reviews, Radar and as the audience will be interested +Plus pages. in what it is they can win. I plan to keep the layout of the The subscription box needed to stand content page the same each week out on the page so that it attracts the just with different stories and reader to it. To highlight the word images. ‘SAVE’ I used yellow text, I think this works well as there is no other yellow text on the page so it is eye catching. December issue – small details showing month of magazine
  • 6. Double Page Spread - Comparison
  • 7. Double Page Spread Similar to other Small side image of the double page spreads I singer again from a researched there is a different angle. main image on one page and the text/interview on the Purple colour scheme other. I think this through out the whole looks professional, I double page spread had to mirror flip the which links it all main image in together and makes it Photoshop as I look neat. The purple wanted the artist to be colour also shows looking onto the rest feminism. of the story. Three columns of text I edited the main image which is very common in Lightroom to make with real media the colours more magazine products vibrant. such as the double page spread research on the The name of the artist is previous slide. big and bold so that the read can see it straight away, it is also in capital letters so it stands out against the other small Small introduction at the text. start of the article introducing Advertising the iTunes link to the artist and what the article the artists new song, this offers Large quote from the main article repeated in bigger letters, this is going to be. the audience further is very common for double page spread interviews. information.
  • 8. Q2. How does your media product represent particular social groups? The pages of the magazine I produced only contained pictures of women, there This a low angle camera shot which signifies that this women is is writing about the male music artists showing they’re successful with the above everybody else. She is looking down on the camera making the things they do, but not actually any images of them. In my magazine the artists I audience feel small and intimidated as she looks much bigger than have talked about are all around the age ground of 18-30 showing they are us. She isn’t smiling and has no facial expression, we don’t young, this is so that my target audience can relate back to them somehow. understand her feelings which makes it uncomfortable for us to look at. Her make up is very bold and striking showing she isn’t shy. My front cover is representing blonde I edited this image in lightroom, I women to be strong and powerful, used an effect called vignetting they are seen to being big, successful, which adds a shadow in each of the beautiful people. The way she is four corners, this draws focus to her posing shows she is very dominant, face which makes it stand out a lot, her eyes are wide open and most of there is nothing else in the shot her face is on display. Her hair looks distracting us from her signifying long and thick showing she cares her strength to over-power people. about the way she looks. The make up she is wearing on her lips is a bold colour that stands out which also signifies her personality is very These two women are outgoing and not boring. She has a well known successful blank facial expression and is starring music artists. The straight into the camera, this could be pictures were took when seen as being quite intimidating. I went to see them in This is what could attract the male concert, these image are audience to this magazine as it shows on my content page. It women as being masculinised. This shows them performing point joins with Carol Clovers ‘Final to a lot of people which Girl’ theory, where women are seen shows them being being de-feminised so that males popular and well known, have something to relate to with it shows that they are them and don’t just see them as being doing well of sex objects. themselves.
  • 9. Q3. What kind of media institution might distribute your media product and why? IPC is a international media publishing company located in the UK – London with a large portfolio selling over 350 million copies each year. They have produced well known magazines such as NME, Now, Look, Marie Claire , Nuts, Rugby World and many more. IPC media publish and advertise their magazines through the radio, television and on the internet. I think that my magazine ‘Hear’ would fit in nicely with IPC Media as they only produce one other music magazine, NME. My HEAR logo is quite similar As IPC Media is already a well known, recognised publishing to the NME one, it is based company, if they were to distribute my magazine it would around the same colours, this hopefully become popular quite fast as they already have such a could work well for IPC Media large fan base in place, so they would pick up on new products that as these colours could be used were produced. to represent all of heir music products. If my magazine was distributed by IPC Media, it would be good for them as they would have a new, fresh product on the scene, which would hopefully attract more people to their brand. My magazine covers all genres of music so that it appeals to different types of people, this will broaden the audience range. Being a music magazine it would also give IPC Media the opportunity to have another Radio station as well as NME, this will again stretch their fan base and advertise more. Using the television as another source of advertisement IPC Media could create a music channel called HEAR that would constantly stream music videos and new releases.
  • 10. Q3. I decided to create a iPhone App that can be downloaded on to your mobile phone, iPod or iPad. I thought this would be a good idea to use as the young generation are becoming more and more technology based, in stead of buying the magazine in a shop they can now read it on-the-go where ever they want on a portable device. I think my target audience of 16-30 year olds would enjoy this as it will fit into their lifestyle and they will be familiar with the concept. IPC Media already have downloadable magazines on the Apple App Store such as NME and Marie Claire. You could charge the same price for the magazine online as it is in the shops (£2.50) but the subscription would be available where it could download onto your device every month for a cheaper price. I also considered Bauer Media to be the distributer of my magazine but I decided against it. After doing some research on the matter I found out that they already produce three other well known, successful music magazines such as Q!, Kerrang! and Mojo. I thought for them to distribute another music magazine it might not work too well as my magazine would struggle to compete with the others as it is new to the market.
  • 11. Then use photographs to show the various retail outlets where you would expect your magazine to be sold. The magazine I have produced is a high quality magazine. I would expect it to be sold in shops that sell other magazines similar to Other music stores and mine such as NME, Q and Kerrang. supermarkets would also be good distributers for my media product. The Virgin Mega Store would be a WHSmith is a well known shop popular for the perfect place for my range of magazines, stationary and books that it music magazine to sells. I think this shop would be an ideal be sold as it is distributer of my media product as people will already such a large shop in there regularly for music magazines. company known all over the world. They have many different areas in store so it appeals to a lot people. I think that my media product would fit in nicely at a news agents as they sell near enough every genre of magazine from sports to fishing, womens weekly, tv guides, home living, mens magazines and many more.
  • 12. Q4. Who would be the audience for your media product? The main target audience for my magazine would be teenagers and young adults aged 16-25. I chose this age range as my research showed me that this age group are more likely to buy music magazines than any other. It works well with the artists that I have chosen to feature in my magazine as they relate more with the younger generation. I have priced my magazine at £2.50 as I think that is a reasonable price and affordable for my target audience, it is not too much money for students and young people living on a low budget. I also want my magazine to appeal to both ethnicities so I have included artists that are of a different race. This is an image of two girls This group of people are ideal representatives for aged 17 and 18 at a music my target audience. They are all aged 18-20 at a festival called Wakestock, music festival. It is a group of both males and you can see the pink festival females which shows my magazine can appeal to wrist band on each girl. both sex. They are all smiling and look happy, the They are dancing and having group is close which shows their friendship which fun, I think these are the also re-enforces the fact that they are a social able type of people who would group of students. They are wearing typical casual buy my magazine as they outdoor wear showing they’re middle class. obviously like listening to music and enjoy live. This is a female aged 16, she is in a music store called HMV listening to the headphones available to try out. This shows she is keen about music and likes checking out new gadgets that are on offer. My magazine would be well suited for this female as I have included a competition where you can WIN a pair of designer headphones.