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S o l v i n g   Y o u r   V i s u a l   Q u a n d a r i e s




                 FREELANCE PORTFOLIO
A L T E R N A T I V E 	
   A P P A R E L 	
   	
   	
   STANDARDS	
  DEVELOPMENT	
  |	
  SHOP	
  IN	
  SHOP	
  STRAGEGY	
  |	
  VISUAL	
  MERCHANDISING	
  	
  	
  
B E A C H 	
   B U N N Y 	
   S W I M W E A R 	
   TECH	
  CARD	
  DEVELOPMENT	
  |	
  SIGNAGE	
  AND	
  PACKAGING	
  CONCEPTS	
  |	
  VISUAL	
  STANDARDS	
  MANUAL	
  
{ T A B L E 	
   D E T A I L S } 	
  




                                                                                                                                                                                                                              Tables	
  should	
  tell	
  a	
  story	
  with	
  each	
  item	
  represented	
  cross	
  
                                                                                                                                                                                                                              wearable	
  with	
  each	
  other.	
  This	
  gives	
  the	
  customer	
  instant	
  looks	
  
                                                                                                                                                                                                                              ideally	
  leading	
  to	
  increased	
  UPT’s.	
  (Units	
  Per	
  TransacQon)	
  	
  



                                                                                                                                                                                                                                                                                                  •  Create	
  an	
  ouSit	
  
                                                                                                                                                                                                                                                                                                     compete	
  with	
  sandals	
  
                                                                                                                                                                                                                                                                                                     and	
  applicable	
  
                                                                                                                                                                                                                                                                                                     accessories	
  	
  
                                                                                                                                                                                                                                                                                                  •  Tags	
  should	
  face	
  logo	
  
                                                  	
   	
   	
                                                                                                                                                                                                                                       side	
  up	
  
                                                                   V 	
   I 	
   S 	
   U 	
   A 	
   L 	
   	
   	
                                                                                                                                                                              •  Surrounding	
  
                                                                                         	
                                                                                                                                                                                                          mannequins	
  should	
  be	
  
                                                                                                                                                                                                                                                                                                     wearing	
  designated	
  
                                	
   	
   S 	
   T 	
   A 	
   N 	
   D 	
   A 	
   R 	
   D 	
   S 	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  
                                                                                                                                                                                                                                                                                                     looks	
  from	
  immediate	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
                                                                            area	
  and	
  telling	
  the	
  
                                                           	
   	
   G 	
   U 	
   I 	
   D 	
   E 	
   	
                                                                                                                                                                                           story	
  (Silent	
  Salesman)	
  	
  

                                                                                                                                                                                                              When	
  seWng	
  your	
  tables	
  use	
  the	
  “Visual	
  Step	
  Approach”;	
  Working	
  off	
  of	
  highest	
  
                                                                                                                                                                                                              center	
  point	
  and	
  using	
  fixtures	
  and	
  mannequins	
  “stepping	
  down”	
  on	
  either	
  side	
  as	
  
                                                                                                                                                                                                              shown.	
  	
  	
  	
  



     B E A C H 	
   B U N N Y 	
   S W I M W E A R 	
   	
   VISUAL	
  STANDARDS	
  MANUAL	
  
March	
  April	
  Tea	
  Tree	
  Display




P A U L 	
   M I T C H E L L 	
   	
  
P A U L 	
   M I T C H E L L 	
   |   	
                                               	
  
                                             MARKETING	
  AND	
  DISPLAY	
  CONCEPTS	
  
W I N S T O N 	
   R E T A I L 	
   G R O U P 	
   	
  
R I G H T 	
   E Y E W E A R 	
   CREATIVE	
  ART	
  DIRECTION	
  |	
  CATALOG	
  LAUNCH	
  	
  
K -­‐ S W I S S 	
   SPACE	
  PLANNING	
  |	
  FIXTURE	
  AND	
  HARDWARE	
  SOURCING	
  |	
  VISUAL	
  MERCHANDISING	
  	
  
W I N S T O N 	
   R E T A I L 	
   G R O U P 	
   NIKE	
  ACCOUNT	
  SPECIALIST	
  	
  	
  
C U S T O M 	
   F U R N I T U R E 	
   | 	
   I N T E R I O R 	
   D E S I G N 	
   | 	
   E V E N T S   	
  
FIN
SARA@SARAJANEMARTINI.COM
       7142348741

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Freelance portfolio

  • 1. S o l v i n g Y o u r V i s u a l Q u a n d a r i e s FREELANCE PORTFOLIO
  • 2. A L T E R N A T I V E   A P P A R E L       STANDARDS  DEVELOPMENT  |  SHOP  IN  SHOP  STRAGEGY  |  VISUAL  MERCHANDISING      
  • 3. B E A C H   B U N N Y   S W I M W E A R   TECH  CARD  DEVELOPMENT  |  SIGNAGE  AND  PACKAGING  CONCEPTS  |  VISUAL  STANDARDS  MANUAL  
  • 4. { T A B L E   D E T A I L S }   Tables  should  tell  a  story  with  each  item  represented  cross   wearable  with  each  other.  This  gives  the  customer  instant  looks   ideally  leading  to  increased  UPT’s.  (Units  Per  TransacQon)     •  Create  an  ouSit   compete  with  sandals   and  applicable   accessories     •  Tags  should  face  logo         side  up   V   I   S   U   A   L       •  Surrounding     mannequins  should  be   wearing  designated       S   T   A   N   D   A   R   D   S                       looks  from  immediate                                                                                           area  and  telling  the       G   U   I   D   E     story  (Silent  Salesman)     When  seWng  your  tables  use  the  “Visual  Step  Approach”;  Working  off  of  highest   center  point  and  using  fixtures  and  mannequins  “stepping  down”  on  either  side  as   shown.         B E A C H   B U N N Y   S W I M W E A R     VISUAL  STANDARDS  MANUAL  
  • 5. March  April  Tea  Tree  Display P A U L   M I T C H E L L    
  • 6. P A U L   M I T C H E L L   |     MARKETING  AND  DISPLAY  CONCEPTS  
  • 7. W I N S T O N   R E T A I L   G R O U P    
  • 8. R I G H T   E Y E W E A R   CREATIVE  ART  DIRECTION  |  CATALOG  LAUNCH    
  • 9. K -­‐ S W I S S   SPACE  PLANNING  |  FIXTURE  AND  HARDWARE  SOURCING  |  VISUAL  MERCHANDISING    
  • 10. W I N S T O N   R E T A I L   G R O U P   NIKE  ACCOUNT  SPECIALIST      
  • 11. C U S T O M   F U R N I T U R E   |   I N T E R I O R   D E S I G N   |   E V E N T S