Part of our mid-term assignment. The other part is an exhaustive report (with me at sarang.bhutada@gmail.com). This presentation discusses the role of social networking and discusses the professional networking site – LinkedIn in particular. It also discusses the ways in which LinkedIn can be used by businesses, the various aspects that need to be looked into, and the potential benefits.

1. Social Networking for Marketing Business A study on LinkedIn Neetha Joy Saurabh Ranadive Sarang Bhutada Swarnali Choudhury

4. Who is using LinkedIn?

6. Six Degrees of Separation theory – Everyone in the world is connected by no more than six degrees of separation You already have this network of people in real life. LinkedIn helps you see it and use it.

9. Steps for promotional campaign on LinkedIn Promotional offers Videos Articles, E-groups Reviews Viral Marketing Identity Continuity RSS Blogs Email Marketing Partnerships Step 1 Step 2 Step 3

10. Tools and applications that aid marketing in LinkedIn

13. Marketing Perspective Application Possible Business Box.net Files Collaboration on various simultaneous activities TripIt -Business opportunities for “Tours and Travels” firms -Tie-ups possible with various State and National Tourisms Huddle Workspaces -makes business sense for multi-national firms -outsourcing firms Polls -“Paid distributed networks” already exists -Good opportunity for market research firms SlideShare - Consulting presentations Company Buzz -Investments WordPress Business bloggers can integrate analytics and paid advertising and apply SEO (search engine optimization) in the blog Reading List by Amazon Publishers and online sellers of books can do roaring business using this application

17. Thank You!