2. Walt
Disney
with
their
Disney
Parks
is
the
recognised
expert
in
offering
experiences.
The
workers
are
called
actors,
you
the
visitor
are
the
guests
and
the
theme
park
becomes
the
stage.
www.disneylandparis.com
Walt
Disney
3. Torfs
For
Torfs
using
harmonizing
posiAve
cues
means
personalising
the
service
to
your
customer.
Torfs
is
in
the
business
of
selling
shoes
and
this
is
tricky
to
personalise.
Making
a
real
difference
in
the
way
they
approach
their
customers
is
what
they
want
to
achieve.
This
means
the
way
in
which
they
pay
aDenAon
to
their
customer,
or
the
way
in
which
they
treat
him
or
her,
and
try
to
‘put
themself
in
the
shoes
of
their
customer’
and
endeavour
to
find
out
what
he
or
she
needs.
Therefore
they
have
had
to
give
their
staff
specific
training
in
personalising
their
approach
to
the
individual
customer.
How
to
greet
and
welcome
customers
into
the
shop,
and
how
to
address
certain
problems,
etc.
www.torfs.be
4. At
the
Lairesse
Apotheek
in
Amsterdam,
for
example,
all
impressions
are
in
sync
with
each
other.
You
can
experience
this
pharmacy’s
vision
through
your
senses,
as
it
were.
www.delairesseapotheek.nl
Larisse
Apotheek
5. Carglass
already
exists
many
years,
but
it
is
a
nice
example
of
Carglass
instantaneous
graAficaAon.
When
your
car
glass
is
broken
you
can
make
an
appointment
by
phone
or
internet,
when
and
where
you
want.
At
their
local
car
centers
not
only
the
cars
get
a
premium
treatment
(the
broken
car
is
fixed
are
replaced
and
on
top
of
that
your
car
is
vacuum
cleaned,
and
the
glasses
are
washed),
but
as
well
the
customers
(free
drinks,
free
wi-‐fi,
free
newspapers,
comfortable
waiAng
rooms,
and
most
importantly
friendly,
smiling
people)
www.carglass.be
7. Spoor
Noord
…
or
how
ciAes
can
also
eliminate
negaAve
cues.
Sppor
Noord
is
a
brand
new
park
in
Antwerp.
Spoor
Noord
is
a
contemporary
urban
landscape
park.
It
combines
nature,
light,
space,
relaxaAon,
culture,
sports
and
events.
The
western
secAon
of
the
park
includes
a
number
of
play
areas,
a
bmx
and
skate
park,
in
summer
a
summer
terrace
and
much
more.
The
enAre
park
has
a
lot
of
free
space
to
sunbath,
Park
Spoor
Noord
picknick
or
relax.
There
even
is
a
public
barbecue
in
the
park,
just
bring
food,
drinks
and
stuff
to
let
it
burn.
Clean
the
barbecue
aXerwards
and
enjoy!
Reconversion
of
an
old
industrial
area.
8. More
than
just
a
wellness.
It’s
a
wellness
PARTY!
hDp://www.d-‐toxx.be/nl/wellness
d-‐toxx
9. Dutch
airline
KLM
released
a
video
a
few
weeks
back
demonstraAng
how
they
used
social
media
to
spread
a
liDle
happiness
amongst
some
of
their
customers.Their
acAvity
was
to
idenAfy
customers
who
checked
in
on
Foursquare
or
menAoned
on
TwiDer
that
they
were
flying
with
KLM
from
a
parAcular
airport.
KLM
staff
then
used
the
customer’s
social
media
profile
to
find
out
a
liDle
more
about
them
in
order
to
present
them
with
small
appropriate
giXs.
surprise.klm.com
KLM
Surprise
10. Does
your
police
office
also
looks
as
aDracAve
as
the
new
police
office
in
Antwerp?
Police
Antwerp
