Softwareindiadevelopers.com Audit Report

SEO Analyst
Sarfarazali Y Meghani
sarfarazseo@gmail.com
Mobile no. - +919699440454

SEO Audit

www. softwareindiadevelopers.com

Domain Information

URL – http://www.softwareindiadevelopers.com/

Created on – 17-February-2012

Expiration – 17-February-2013

Domain Age – 2 Months, 24 Days.

Page Rank
http://www.softwareindiadevelopers.com/ - 0 page rank
Page Rank is an indicator of the quality & relevance of a website to a
search performed by a user. The higher the Page Rank, the more likely
a website is to rank higher in the search engine results pages (SERPs)
for a keyword.

Home Page Issues

• Search engines & users perspective meta tag
• SEO friendly homepage content
• Default home page
• Improper linking of homepage link
• Header tag optimization

Search Engines & Users Perspective Meta Tag

Meta tag plays a significant role by providing search engines as well as
users with information about the website. Adding keywords is not
enough, it should be optimized by keeping readability factors in mind as
well as by targeting related keywords.

For example

<title>Web Software Application Developer, Ecommerce Website
Designing Development, SEO Search Engine Optimization Services In
India</title>

SEO Friendly Home Page Content
It is significant to add around 200 to 250 words of relevant and keyword
rich content on the homepage. With the recent updation in search
engines content places an important role to list the website. It is believe
that while listing for the top position search engines will give preference
for having seo friendly keyword rich content on the website. Currently
search engines are not able to find sufficient important keywords on the
homepage of Softwareindiadevelopers.com website.

Default Home Page
I recommend standardizing your default pages as the below versions of
your url return a 200/OK Header, which may cause duplicate content
issues. We need to make the default home page as
“http://www.softwareindiadevelopers.com/” and redirect below version of
URLs using 301 Google redirect command.

http://www.softwareindiadevelopers.com/index.php
http://softwareindiadevelopers.com/
http://softwareindiadevelopers.com/index.php

All these formats open up only one page which is the homepage. When
multiple URL structures for the same page are offered to search
engines, they are confused about which page to prioritize in SERPs.
This is also called a canonical domain issue.

Improper Linking Of Homepage Link

The home link from the home page as well as from the inner pages are
getting redirected to http://www.softwareindiadevelopers.com/index.php
instead of http://www.softwareindiadevelopers.com/

Header Tag Optimization

Recommend to replace <H1> tag with <H2> tag. Use
Heading Tags <H1> only 1 per page, <H2> 1 to many
times, <H3> 1 to many times, etc.

• Page heading and other important page elements which are
currently not incorporated within the website need to be
implemented along with SEO recommendations for each.
• <h1> tags, <h2> tags, Image Alt tags, <strong> or <b> tags to name
a few – need to be optimized.

Other Website Issues

• Meta tags are not properly optimized
• Add new pages having unique content
• Internal linking targeting important keywords
• Integrate blog on the website
• Sitemaps
• Robots.txt

Meta Tags Are Not Properly Optimized

• After keyword research the meta tags of each page have to be
optimized by targeting specific keywords with respect to the theme of
the page.

• Meta tags are keywords dependent and advisable to be implemented
after keyword research is complete.

• Meta tags for categories and products can be rule-based initially.

• As the SEO campaign goes on meta tags will be uniquely created
and implemented.

Add New Pages Having Unique Content

• Content is king and needs to be present in abundance on any
website.
• Search engine loves to chew on content and provide results based
on quality content.
• Use as much as fresh and unique content on the website.
• Regular & frequent content updates on the website work best in
driving the SE spiders frequently to the website.

Internal Linking Targeting Important Keywords

Instead of adding link on “Read more”, i recommend to link
important keywords as it is one of the most significant elements to
quickly get the respective keyword listed in search engine result
pages.

Integrate Blog On The Website

• Blogs are very SE friendly because of their functionality and SE
optimized coding of the blogging engines.
• Blogs are updated frequently thus indexed by search engines
frequently.

Note:
When a new product update that is to be crawled is added on the
blog and the website simultaneously, most of the time the blog will be
the first in getting crawled.

Sitemaps
Creation simple .html and google .xml sitemaps
Sitemap.html
Have a Site Map that lists all links, organized logically by topic. List in
footer menu of all pages, so that regardless of which page is indexed by
the search engines, it will spider to all others. Not absolutely necessary
to aid search engines for shallow-depth sites but is useful for visitor to
understand scope/structure.

Google sitemap.xml
Google Sitemap technology helps to notify the search engine of the
latest updates on the website.
Google sitemap is an xml page listing all the page URLs along with other
variables for the search engine spider to understand its crawling habits
which it needs to follow for the website.

Robots.txt

Robots.txt has not been generated on the website.

I recommend robots.txt files as a great way to keep portions of your site
off limits to search engine spiders. Eg. The cgi-bin directory is not
needed to be indexed and it is pointless to invite spiders to that part of
your website, rather than other more precious ones.

Some robots collect mail address, images and may harm the server. So
it is better that we disallow them.

www.softwareindiadevelopers.com
Keyword Research

• Web Development Services
• SEO Optimization Services
Approach would be to form
relevant buckets and
indentify keywords that
bring traffic while
maintaining an optimum
conversion rate

• CMS Web Design • Website Developer India
• Unlimited Web Hosting • SEO Services India

Keywords Recommended For Softwareindiadevelopers.com
Global Monthly Local Monthly Web Page
Keywords Searches Searches Competing
software developer india 5400 880 67,900,000
web software development 40500 14800 717,000,000
web application development 74000 18100 38,900,000
web based software application 9900 5400 512,000,000
website developer india 9900 1600 54,200,000
web development services 27100 6600 83,900,000
web development services India 1600 140 296,000,000
custom website development 4400 1900 140,000,000
ecommerce website development 14800 3600 11,600,000
php website developer 6600 1600 139,000,000
website designing development 90500 12100 1,210,000,000
web designing services 33100 9900 64,800,000
ecommerce website designer 33100 8100 5,270,000
web designer india 27100 3600 199,000,000
seo web designer 14800 4400 410,000,000
custom application development india 590 46 17,000,000
php development india 6600 880 48,600,000
php content management systems 2400 480 127,000,000

content management systems
development 390 110 376,000,000
content management system india 590 16 150,000,000
cms framework development 880 73 8,840,000
software frameworks 9900 1300 33,700,000
website framework 12100 2900 334,000,000
php application framework 2400 390 7,100,000
cms web design 9900 1900 119,000,000
seo optimization services 27100 14800 11,500,000
seo services india 27100 3600 20,200,000
search engine optimization services 27100 14800 46,100,000
search engine marketing india 1300 170 28,100,000
guaranteed search engine ranking 880 590 3,350,000
guaranteed seo 9900 4400 1,860,000
social media optimization services 1600 720 20,200,000
social media marketing India 1600 260 216,000,000
smo services 2900 480 20,300,000
twitter marketing 40500 18100 793,000,000
twitter marketing strategies 1600 1000 153,000,000

facebook marketing 110000 40500 2,060,000,000
facebook marketing strategies 3600 1600 16,200,000
custom facebook fan page 6600 2900 20,500,000
facebook pages for business 49500 27100 1,020,000,000
facebook landing page design 1900 720 25,900,000
facebook landing page designer 91 46 33,700,000
social media solutions 2900 1600 483,000,000
pay per click management 27100 12100 18,600,000
cost per click marketing 210 91 153,000,000
cost per click advertising 2400 1000 6,030,000
ppc management 33100 14800 3,780,000
ppc services 9900 3600 4,490,000
ppc campaign management 2900 1300 1,250,000
ppc advertising 18100 8100 5,840,000
unlimited web hosting 22200 5400 29,900,000
website hosting services 40500 22200 21,300,000
domain name registration 368000 135000 200,000,000

Competitors Analysis

For a better understanding of what it will take to improve the SEO
friendliness and ranking and traffic for the website
http://www.softwareindiadevelopers.com/, we have carried out a
competitive analysis of the website vis a vis other sites that are already
ranking high for search terms relevant to the client website.

Below are the competitive analysis details of the website
http://www.softwareindiadevelopers.com/ and its competitors:

•www.tatvasoft.com
•www.softwaredevelopersindia.com
•www.synapseindia.com
•www.softwareindiadevelopers.com

Website Pages
The client website has fewer pages indexed, as compared to most of its
competitors. This limits the potential of the site to rank high in the search
engine results pages (SERPs)

Website Pages

www.synapseindia.com 728

www.softwaredevelopersindia.com 435

www.tatvasoft.com 1160

www.softwareindiadevelopers.com 11

Website Pages

Websites

No. of Pages
0 200 400 600 800 1000 1200 1400
www.softwareindiadevelopers.com www.tatvasoft.com
www.softwaredevelopersindia.com www.synapseindia.com

Link Popularity
This is a very vital factor in improving rankings in the SERPs & a
significant part of our SEO efforts are dedicated towards improving the
link popularity, which is an indicator of the quality & quantity of sites on
the internet, that link to the client’s website.

Link Popularity

Domains Total Google Bing
www.synapseindia.com 28 28 0
www.softwaredevelopersindia.com 57 57 0
www.tatvasoft.com 613 49 564
www.softwareindiadevelopers.com 0 0 0

Link Popularity

Bing

Google

0 100 200 300 400 500 600


Facebook Page Likes
With the recent updation in search engine algorithms, real time search is
also plays an important role to increase the popularity of the website.
Search engines greatly influence facebook page likes and share to get
website listed in SERPs.

Facebook Pagelikes

www.synapseindia.com 127

www.softwaredevelopersindia.com 2408

www.tatvasoft.com 104

www.softwareindiadevelopers.com 0

Facebook Page Likes

Facebook Page Likes

0 500 1000 1500 2000 2500 3000

Twitter Tweets & Followers
As we have mention about the importance of real time search. The
number of tweets and followers indicates search engines that good
amount of people are participating in the activities perform on the
website.


Domains Tweets Followers
www.synapseindia.com 6596 1363
www.softwaredevelopersindia.com 9322 839
www.tatvasoft.com 6 102
www.softwareindiadevelopers.com 0 0


Followers

Tweets

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000


Softwareindiadevelopers.com Critical Issues Consideration
While establishing the time required to deliver the results it is important
to consider the following factors:

Softwareindiadevelopers.com is vying for traffic from keywords that are
highly competitive
As compared to competitors website the popularity of links are very less.
Need constant participation of users relating to website from all the
sources on the net to improve real time search results.

Contact

Sarfarazali Y Meghani
sarfarazseo@gmail.com I +919699440454
E – 602, M. U. Hydari Complex
Hydari Chowk
Naya Nagar
Mira Road
Mumbai – 401107.
India

Softwareindiadevelopers.com Audit Report

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