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Retailing strategies and types

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SAROJ BEHERA
SAROJ BEHERA
EmpresarialesNoticias y política
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Retailing
Definition It include all the activities involved in selling goods or Services directly to final consumers for personal , Non business use
Definition- retail store Any business enterprise whose sales volume comes primarily from retailing
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
r etailers t ypes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
r etail life cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],Department Stores 70-80 years For maturity Warehouse Retail Outlets Took 10 years
w heel of Retailing ,[object Object],[object Object],[object Object],[object Object]
L evel of services ,[object Object],[object Object],[object Object],[object Object]
4 BROAD POSITIONING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth of product lines---Broad
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Wal-mart ,[object Object],[object Object],[object Object],[object Object]
Non Store Retailing Direct Selling Direct Marketing Automatic Vending Buying Services
Direct Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automated Vending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buying Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Assortment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Retailing strategies and types

  • 2. Definition It include all the activities involved in selling goods or Services directly to final consumers for personal , Non business use
  • 3. Definition- retail store Any business enterprise whose sales volume comes primarily from retailing
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  • 13. Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth of product lines---Broad
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  • 16. Non Store Retailing Direct Selling Direct Marketing Automatic Vending Buying Services
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