1. BRAND ELEMENTS Presented By Group 8 Sana Nabi KirtiSiddapur Rohan Nair Mandanna T.M. SudiptaSar Anil Jhinjha

2. ABOUT THE COMPANY : PARLE ARGO Mumbai based company Marketer of largest selling biscuit – Parle G Categories operate : Beverage Biscuit & Snacks Confectioneries

3. ABOUT THE COMPANY : PEPSI Established in 1890 Brands : Pepsi – Cola Frito Lay Tropicana Quaker Gatarode

4. LMN

5. NIMBOOZ

6. NAME ATTRIBUTES

7. SLOGAN LMN EMERGENCY LEMON REFRESHER NIMBOOZ 'EKDUM ASLI INDIAN'

8. PACKAGING : LMN

9. PACKAGING : LMN

10. Kingfisher v/s Fosters BEER

11. About Kingfisher as a brand Largest Indian Beer Brand/market share(29%) Varied brand associations One out of every 4 bottles of beer sold every second in India Available in 52 countries across the globe

12. About Foster’s as a brand Rights to the brand are owned by SaBMiller Competition from Carlton Draught/Victoria Bitter Lucrative Sponsors for major events Australian Imagery to the brand

13. Brand Elements -Kingfisher Name : Kingfisher (Abstractness) Slogan : King of Good Times Jingle : Ooh La lala Le –yo Logo :

14. Brand Elements Name : Foster’s Beer Slogan : Australian for beer Logo :

15. Packaging - KF

16. Packaging -Fosters

17. THANK YOU