This ppt is abt Services Mktng stuffs - Pothys .

1. RETAIL INDUSTRY
Kulothungan Colbert
Raakesh
Saru Chithiran

2. INTRO
Indian textile industry is one of the leading
textile industries in the world. The needs of the people are
increasing day-by-day. People are more interested to dress
neatly and make them purchase more and more from the retail
outlets.
Indian textile industry is one of the leading
textile industries in the world. Though was predominantly
unorganized industry even a few years back, but the scenario
started changing after the economic liberalization of Indian
economy in 1991. The opening up of economy gave the much-needed
thrust to the Indian textile industry, which has now
successfully become one of the largest in the world

3. INTRO
Indian textile industry is also the largest in the country in terms
of employment generation.
It not only generates jobs in its own industry, but also opens up
scopes for the other ancillary sectors. Indian textile industry
currently generates employment to more than 35 million
people.
Indian textile industry can be divided into several segments,
some of which can be listed as cotton textiles, silk textiles,
woolen textiles, readymade garments, Handcrafted textiles, Jute
and Coir.

4. POTHYS
From small weavers to big mortars, they have expanded from
their initial store in Srivilliputtur to other cities – Madurai,
Thirunelveli, Chennai, Pondicherry, Thiruvananthapuram and
Coimbatore.

5. 1. Product
2. Price
3. Promotion
4. Place
5. People
6. Physical Evidence
7. Process
7P S

6. PRODUCTS
Saris – Pure silk, Designer Saris, Art silk
Accessories- Jewelries, Bags
Kids wear – mini saris, mini dhotis
Men– Kurtas, Silk Dhotis, readymades
Super market, electronic appliances

7. 1. Samudrika pattu
2. Kancheepuram pattu
3. Vastrakala pattu
4. Mayuri Menpattu
5. Vasundra pattu
6. Rajkot sarees
7. Orissa silks
8. Mysore silks
9. Uppada silk
10. Kalashetra Pattu
SARIS

8. PRICE
 It varies from INR 50 till INR 60,000 and above
 The strategy of Pothys is, its presence in all the categories
and price ranges. It mainly focuses to give affordable price
for its customers. Even though, high income and low
income groups can find their requirements in the shop,
middle income group people are their main target
customers.
 The show room offers quality at an affordable price for
value conscious customers.

9. PROMOTION
In order to provide better ambience and a different experience for
the customers, Pothys in Pondicherry has been converted into a
palace for its shoppers. The ground floor has the scene of a king's
durbar, where ministers and courtiers discuss various issues. Here,
children queue up to take photographs with the majestic king.

10. PROMOTION

11. PROMOTION

12. PLACE
• City’s main hub area
• Mobility
• A six storeyed showroom with its majestic ambiences and
gleaming marble and imposing atrium is popularly known as
an “Aalayam” for Silks(Temple of silks).

13. PEOPLE
• Includes all Employees
• The textile retails bring more fashionable collections as the
customers give more preference to collections.
• Most of the customers of textile retail showrooms are of the
opinion that the sales people do not have sufficient
knowledge in the clothes that they deal with, but Pothys has
good sales people.
• The textile retailers create more attractive advertisements to
create more awareness of their show rooms.
• Hospitality which attracts the customers.

14. PHYSICAL EVIDENCE
• Escalators
• Air conditioners
• Lift
• Wooden design in sari
section
• Pasumai puratchi
• Juice providence
• Friday savouries

15. SERVICE BLUEPRINTING - BRICKS
-Entry
– floor wise categorization
-- each floor-self picks, cx care agent help and try outs;
--each floor has an individual billing system;
--followed by the movement to delivery area

16. SERVICE BLUEPRINTING - CLICKS
-Website entry
-inner categories
- add to cart
- further shopping
- checkout method
- billing information
-shipping info
- payment info
-Order review

17. CLICKS

18. CUSTOMER RELATIONSHIP
-It begins from welcoming the customer till he leaves the
building;
- individual customer help desk is for every floor
-more warmth as the customer rep’s volunteer astray cxs

19. Beginning with Traditional Silk clothing now they have so
many in their shelves – western shirts, trousers, blazers, kids
wear, inner garments, and now super market is also added
along.

20. VIDEO
Virtual tour - http://pothys.com/media/flash/mens-section2.
swf
http://pothys.com/virtual-tour/