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Feeds and Microformats – Optimisation beyond the site - Richard Baxter
1. Microformats SAScon – Manchester - 2011 Richard Baxter – SEOgadget.co.uk What are Microformats, how do they work and what can you do with them?
2. You’ll recognise this Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google
3. And this… “Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks” Rated: 5/5 Reviews are among the most popular types of data and they’re growing
4. And, this? Matt CuttsPrincipal EngineerGoogle Inc+1 650-253-0000matt.cutts@google.com You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.
7. The problem with information Venue Country Name Post Code Even the most advanced information retrieval techniques can do with a hand recognising data
8. Microformats Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web
9. Reviews Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed
10. At least we have cake *May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson
11. <div class="hrecipe"> <h2 class="fn">Recipe: <a class="url" href="http://www.nigella.com/recipes/view/banana-cake-3734">Banana Cake</a></h2> <p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p> <div class="ingredients"> <h3>Ingredients</h3> <ul class="ingredients"> <li class="ingredient">1 cup sugar </li> <li class="ingredient">1&1/2 cups self raising flour</li> <li class="ingredient">1/2 cup butter </li> <li class="ingredient">2 eggs</li><li class="ingredient">2 eggs</li> </ul> </div> <div class="instructions"> <h4>Instructions</h4> <li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li> </div> <p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p> <p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p> Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe
13. Seatwave got it right hcalendar hreview-aggregate Markup your events with hCalendar: http://bit.ly/a8JRbt Using hReview for your review pages: http://bit.ly/cMmicZ Combining microformats is awesome – hreview-aggregate with hcalendar for the events
17. rel=“nofollow”Perhaps the most well known microformat of all, rel=“nofollow” was found in 2.23% of all links in SEOmoz’s April Linkscape update of 41.3 billion URLs
18. And can be used to get extra space in the SERPS For a while – this grey text was found by Patrick Altoft in a class=“fn org url” attribute
20. THANK YOU richard@seogadget.co.uk @richardbaxter Thanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.
