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Different by design, to make a difference
Executive Summary
Feb 2012
Transform	
  Capital	
  Management	
  
Execu6ve	
  Summary
Transform	
  Capital	
  Management	
  is	
  launching	
  a	
  
new	
  ins6tu6on	
  -­‐	
  a	
  model	
  for	
  a	
  Private	
  World	
  
Bank.	
  More	
  descrip6vely	
  we	
  explain	
  it	
  as	
  a	
  
Global	
  Impact	
  Investment	
  Bank.	
  
In	
  short,	
  we	
  aim	
  to	
  transform	
  the	
  way	
  we	
  use	
  
financial,	
  natural	
  and	
  human	
  capital	
  -­‐	
  globally.	
  
Increasing	
  focus	
  on	
  short-­‐term	
  specula;ve	
  
returns	
  has	
  come	
  at	
  the	
  expense	
  of	
  what’s	
  
beneficial	
  in	
  the	
  longer	
  term.	
  Sustainable	
  
returns	
  on	
  a	
  broad	
  level	
  can	
  only	
  come	
  via	
  
diverse	
  job	
  crea;on,	
  increasing	
  social	
  capital	
  
and	
  good	
  stewardship	
  of	
  precious	
  resources.
Since	
  2008,	
  we’ve	
  had	
  many	
  reminders	
  of	
  how	
  
so	
  called	
  free	
  markets	
  oEen	
  work	
  against	
  our	
  
common	
  interest.	
  Thats	
  how	
  austerity,	
  
inequality	
  and	
  social	
  unrest	
  have	
  been	
  
increasingly	
  fueled	
  around	
  the	
  world.	
  
And	
  we’re	
  all	
  much	
  poorer	
  for	
  the	
  destruc;on	
  
of	
  natural	
  resources	
  that	
  this	
  short-­‐term	
  profit	
  
fixa;on	
  has	
  brought	
  about.	
  Worse,	
  the	
  risk	
  and	
  
resilience	
  issues	
  faced	
  on	
  both	
  a	
  local	
  and	
  
global	
  level	
  are	
  ever	
  more	
  alarming.
Silver	
  linings	
  and	
  golden	
  opportuni6es.
It	
  doesn’t	
  need	
  to	
  be	
  like	
  this.	
  We	
  can	
  all	
  be	
  
richer,	
  happier	
  and	
  truly	
  sustainable.	
  
Where	
  others	
  see	
  gloom,	
  we	
  see	
  hope,	
  
opportunity	
  and	
  innova;on.	
  But	
  we	
  also	
  see	
  
an	
  urgent	
  need	
  for	
  systems	
  innova;on	
  in	
  
finance,	
  enabled	
  by	
  technology	
  -­‐	
  to	
  beKer	
  
allocate	
  capital	
  for	
  things	
  that	
  are	
  important	
  in	
  
the	
  longer	
  term.	
  Thats	
  why	
  we	
  do	
  what	
  we	
  do.	
  
We	
  also	
  see	
  a	
  tangible	
  hunger	
  in	
  people	
  for	
  
new	
  incen;ves	
  -­‐	
  not	
  only	
  short	
  term	
  profit,	
  but	
  
for	
  the	
  kind	
  of	
  things	
  that	
  really	
  count.	
  	
  The	
  
things	
  that	
  increase	
  social	
  capital,	
  true	
  quality	
  
of	
  life	
  and	
  environmental	
  sustainability.	
  This	
  
hunger	
  and	
  the	
  creativity	
  it	
  unleashes	
  is	
  what	
  
gives	
  hope	
  -­‐	
  but	
  hope	
  needs	
  a	
  helping	
  hand!
The	
  funds	
  we’re	
  establishing	
  -­‐	
  the	
  innova;ve	
  
Global	
  and	
  Local	
  Impact	
  Investment	
  Funds,	
  
and	
  aligned	
  advisory	
  and	
  banking	
  services,	
  will	
  
directly	
  address	
  these	
  pressing	
  needs	
  at	
  scale.
As	
  a	
  Private	
  World	
  Bank,	
  rather	
  than	
  being	
  
funded	
  by	
  countries,	
  substan;al	
  core	
  funding	
  
and	
  powerful	
  aligned	
  support	
  will	
  come	
  from	
  a	
  
group	
  of	
  mo;vated	
  corpora;ons	
  (sponsors).	
  
Through	
  Transform,	
  these	
  visionary	
  leaders	
  are	
  
able	
  to	
  indirectly	
  address	
  their	
  biggest	
  threats,	
  
differen;ate	
  against	
  compe;tors,	
  iden;fy	
  key	
  
opportuni;es,	
  and	
  properly	
  change	
  the	
  rules	
  
of	
  the	
  game	
  that	
  are	
  in	
  our	
  individual	
  and	
  
collec;ve	
  interest.	
  Collec;ve	
  intelligence!	
  	
  
• Transform	
  Capital	
  Management	
  will	
  use	
  a	
  
mul;-­‐layer	
  process	
  to	
  intelligently	
  raise	
  and	
  
deploy	
  commercially	
  focused	
  Ac;ve	
  Impact	
  
Investment	
  -­‐	
  and	
  scale	
  this	
  model	
  globally.	
  
Our	
  success	
  will	
  be	
  measured	
  in	
  social,	
  
environmental	
  and	
  economic	
  returns.	
  
• We	
  aim	
  to	
  innovate	
  and	
  ensure	
  responsible	
  
Impact	
  Investments	
  flow	
  to	
  fill	
  funding	
  gaps	
  
that	
  will	
  	
  efficiently	
  s;mulate	
  
environmental,	
  social	
  and	
  economic	
  
recovery.	
  The	
  focus	
  is	
  on	
  working	
  to	
  
combine	
  strength	
  and	
  align	
  interests.	
  
• By	
  deploying	
  much	
  needed	
  capital	
  in	
  this	
  
way,	
  the	
  model	
  automa;cally	
  removes	
  the	
  
condi;ons	
  for	
  some	
  of	
  the	
  worst	
  social	
  and	
  
environmental	
  abuses	
  and	
  omissions.	
  
Transform	
  Capital	
  Management,	
  and	
  its	
  
funds,	
  have	
  the	
  capacity	
  to	
  directly	
  unlock	
  
over	
  £150Bn	
  over	
  a	
  10	
  -­‐	
  15	
  year	
  period.	
  
Indirectly	
  we	
  can	
  unlock	
  even	
  more.	
  
• Our	
  model	
  for	
  a	
  Global	
  Impact	
  Investment	
  
Bank	
  is	
  collabora;ve	
  and	
  designed	
  to	
  
incen;vise	
  all	
  par;es	
  whilst	
  lowering	
  
individual	
  risks.	
  Implementa;on	
  is	
  achieved	
  
through	
  prac;cal	
  steps.	
  
• The	
  first	
  is	
  an	
  innova;on	
  on	
  how	
  early	
  
staged	
  funds	
  are	
  raised	
  and	
  deployed.	
  Our	
  
pilot	
  fund	
  is	
  an	
  innova;ve	
  fund	
  to	
  create	
  a	
  
basket	
  of	
  sample	
  investments	
  over	
  a	
  24	
  
month	
  period.	
  First	
  deals	
  are	
  already	
  
highlighted	
  and	
  key	
  team,	
  systems	
  and	
  
structures	
  will	
  shortly	
  be	
  in	
  place.	
  
• As	
  well	
  as	
  re-­‐engineering	
  the	
  early	
  stage	
  
investment	
  model	
  (objec;ve	
  systems,	
  use	
  of	
  
technology	
  to	
  improve	
  filtering,	
  decision	
  
making	
  and	
  support	
  processes	
  and	
  pa;ent	
  
capital	
  structures)	
  all	
  Transform	
  funds	
  	
  
will	
  have	
  incuba;on,	
  accelera;on	
  and	
  
corporate	
  finance	
  units	
  aKached.
• This	
  pilot	
  fund	
  is	
  designed	
  to	
  de-­‐risk	
  the	
  
equity	
  investment	
  into	
  the	
  whole	
  project,	
  
enabling	
  marke;ng,	
  communica;ons,	
  
revenue	
  and	
  credibility	
  to	
  	
  further	
  drive	
  
momentum	
  and	
  glue	
  everything	
  together.	
  
• The	
  larger	
  funds	
  this	
  then	
  enables	
  are	
  the	
  
Global	
  and	
  Local	
  Impact	
  Investment	
  Funds.	
  
With	
  target	
  fund	
  sizes	
  of	
  £300m	
  to	
  £2b,	
  the	
  
structure	
  is	
  for	
  blended	
  Public	
  Private	
  
Partnerships	
  designed	
  to	
  deliver	
  maximum	
  
impact	
  and	
  decent	
  returns.	
  
• We’re	
  currently	
  raising	
  £6m	
  into	
  the	
  
management	
  company	
  which	
  will	
  enable	
  
regulatory	
  approval,	
  the	
  pilot	
  fund	
  and	
  
cornerstone	
  deals	
  to	
  be	
  closed.	
  Our	
  team	
  
will	
  become	
  opera;onal	
  and	
  we’ll	
  begin	
  
ini;al	
  technology	
  and	
  system	
  development	
  
for	
  roll	
  out.	
  A	
  follow-­‐on	
  £30m	
  First	
  Round	
  
will	
  offering	
  highly	
  aKrac;ve	
  commercial	
  
returns	
  (30%	
  +	
  IRR)	
  alongside	
  posi;ve	
  social	
  
and	
  environmental	
  impacts.	
  
• Revenues	
  will	
  come	
  from	
  sponsorship	
  (up	
  to	
  
30	
  corporate	
  sponsors	
  each	
  providing	
  £5m	
  
pa	
  +	
  secondees)	
  	
  in	
  return	
  for	
  focused	
  risk,	
  
opportunity	
  management,	
  global	
  publicity,	
  
and	
  innova;on	
  pipeline	
  access.	
  
• Over	
  ;me,	
  the	
  model	
  migrates	
  to	
  genera;ng	
  
a	
  greater	
  share	
  of	
  revenue	
  for	
  advisory,	
  
management	
  fees	
  and	
  carried	
  return	
  for	
  
funds	
  under	
  management.	
  
• While	
  the	
  vision	
  for	
  Transform	
  is	
  truly	
  
global,	
  implementa6on	
  is	
  first	
  local	
  (in	
  the	
  
UK	
  and	
  GCC)	
  with	
  system	
  design	
  to	
  ensure	
  
scaling	
  can	
  then	
  occur	
  at	
  op6mum	
  speed.	
  
  	
   MANAGEMENT	
  &	
  ADVISORS	
  
• Steve	
  Podmore	
  –	
  Founder	
  Transform	
  Capital	
  Management.	
  	
  Steve	
  is	
  a	
  believer	
  in	
  working	
  
markets,	
  but	
  is	
  driven	
  by	
  the	
  market	
  and	
  value	
  failure	
  that	
  has	
  created	
  so	
  much	
  inequity	
  in	
  
the	
  world.	
  He	
  has	
  made	
  it	
  his	
  social	
  business	
  and	
  life’s	
  work	
  to	
  do	
  something	
  about	
  it	
  on	
  a	
  
scale	
  that	
  can	
  make	
  a	
  difference.	
  With	
  a	
  business	
  background	
  in	
  marke;ng,	
  psychology,	
  
finance	
  and	
  educa;on,	
  Steve	
  created	
  the	
  ini;al	
  idea	
  which	
  over	
  six	
  years	
  of	
  development	
  
morphed	
  into	
  a	
  model	
  to	
  Transform	
  Capital	
  Management.	
  
• Gareth	
  Hughes	
  -­‐	
  Beetle	
  Capital	
  Partners	
  -­‐	
  Founder;	
  Prior	
  to	
  establishing	
  Beetle,	
  Gareth	
  was	
  
a	
  Founder	
  and	
  Board	
  member	
  of	
  Climate	
  Change	
  Capital	
  ('CCC')	
  with	
  responsibility	
  for	
  
Marke;ng,	
  Fund	
  Development,	
  Capital	
  Raising	
  and	
  Investor	
  Rela;ons.	
  In	
  this	
  role	
  Gareth	
  
was	
  involved	
  in	
  the	
  incuba;on	
  and	
  development	
  of	
  CCC's	
  funds	
  and	
  led	
  capital	
  raising	
  of	
  in	
  
excess	
  of	
  $1.75bn
• Arthur	
  Wood	
  –	
  Founding	
  Partner	
  -­‐	
  Total	
  Impact	
  Advisors;	
  Founder	
  –	
  World	
  Sanita;on	
  
Financing	
  Facility;	
  Head	
  of	
  Social	
  Financial	
  Services	
  -­‐	
  Ashoka;	
  Expert	
  in	
  Social	
  /	
  Commercial	
  
Structuring;	
  20	
  yrs	
  in	
  banking	
  crea;ng	
  replicatable	
  financial	
  products;	
  Klienwort	
  Benson;	
  
CouKs.
• David	
  George	
  -­‐	
  Head	
  of	
  Energy,	
  Europe	
  URS;	
  Sustainability	
  and	
  Environmental	
  Due	
  
Diligence	
  Expert;	
  VP	
  &	
  Director	
  of	
  Transac;on	
  Services	
  Europe	
  for	
  URS.	
  
• Anita	
  Hoffmann	
  –	
  Managing	
  Director	
  of	
  Execu;va,	
  mission	
  cri;cal	
  search,	
  advisory	
  and	
  
coaching	
  in	
  the	
  Energy,	
  Renewables,	
  CleanTech,	
  Sustainability	
  and	
  Climate	
  Change	
  area.	
  
Previously	
  Founder	
  and	
  Global	
  Co-­‐head	
  of	
  the	
  Alterna;ve	
  &	
  Renewable	
  Energy	
  Prac;ce	
  at	
  
Heidrick	
  &	
  Struggles.	
  Career	
  in	
  Resources	
  and	
  Energy	
  with	
  Exxon,	
  Dow	
  Corning,	
  Accenture,	
  
DeloiKe	
  and	
  ABB.	
  Anita	
  holds	
  an	
  MSc	
  Chem	
  Eng.	
  from	
  Lund	
  Technical	
  University	
  in	
  Sweden	
  
• MaVhew	
  Hale	
  -­‐	
  Head	
  Of	
  Sustainable	
  Banking	
  -­‐	
  Bank	
  of	
  America	
  /	
  Merrill	
  Lynch	
  Europe;	
  
Treasurer	
  -­‐	
  Merrill	
  Lynch;	
  Treasurer	
  -­‐	
  Bankers	
  Trust;	
  Founder	
  -­‐	
  BearBox	
  &	
  Striding	
  Edge.
• Paul	
  O’Donnell	
  -­‐	
  Chairman,	
  Ogilvy	
  &	
  Mather	
  Group	
  UK.	
  Founder	
  member	
  of	
  OgilvyOne	
  
Worldwide	
  of	
  Ogilvy	
  Group	
  Inc.	
  and	
  has	
  served	
  as	
  President	
  in	
  Asia	
  Pacific,	
  Chairman	
  of	
  
OgilvyOne	
  London,	
  and	
  Chairman	
  OgilvyOne	
  EAME.	
  	
  Founder	
  of	
  the	
  IPA	
  Direct	
  Marke;ng	
  
Group.	
  	
  Paul	
  holds	
  the	
  Inaugural	
  Interna;onal	
  Diploma	
  Program	
  from	
  INSEAD,	
  and	
  Masters	
  
Degree	
  from	
  Haute	
  Etude	
  Commercial	
  in	
  Paris.
• Rory	
  Sutherland	
  -­‐	
  Vice-­‐Chairman	
  of	
  Ogilvy	
  Group	
  UK.	
  One	
  of	
  Wired	
  magazines	
  top	
  100,	
  
Rory	
  joined	
  Ogilvy	
  &	
  Mather	
  Direct	
  in	
  1988,	
  served	
  as	
  head	
  of	
  copy	
  in	
  1996	
  and	
  Crea;ve	
  
Director	
  in	
  1997,	
  where	
  he	
  was	
  closely	
  involved	
  in	
  the	
  agency’s	
  relaunch	
  and	
  restructuring	
  
as	
  OgilvyOne.	
  Execu;ve	
  Crea;ve	
  Director	
  since	
  2002	
  and	
  past	
  President	
  of	
  the	
  Ins;tute	
  of	
  
Prac;;oners	
  in	
  Adver;sing.
• Ian	
  Philion	
  -­‐	
  Speechwriter,	
  Crea;ve	
  Media	
  Producer,	
  E-­‐learning	
  &	
  Sustainable	
  Construc;on	
  
Entrepreneur;	
  Advisor	
  to	
  Governments	
  and	
  to	
  Corporates	
  in	
  the	
  resources,	
  media	
  and	
  
financial	
  sectors.	
  
Addi$onal	
  core	
  team	
  members	
  are	
  iden$fied	
  and	
  lined	
  up	
  but	
  are	
  not	
  yet	
  publicised.	
  
Steve	
  Podmore	
  -­‐	
  Founder	
  steve@transformcapitalmanagement.com	
  +44	
  7853	
  008199

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Transform Capital Management Exec Summary

  • 1. Different by design, to make a difference Executive Summary Feb 2012
  • 2. Transform  Capital  Management   Execu6ve  Summary Transform  Capital  Management  is  launching  a   new  ins6tu6on  -­‐  a  model  for  a  Private  World   Bank.  More  descrip6vely  we  explain  it  as  a   Global  Impact  Investment  Bank.   In  short,  we  aim  to  transform  the  way  we  use   financial,  natural  and  human  capital  -­‐  globally.   Increasing  focus  on  short-­‐term  specula;ve   returns  has  come  at  the  expense  of  what’s   beneficial  in  the  longer  term.  Sustainable   returns  on  a  broad  level  can  only  come  via   diverse  job  crea;on,  increasing  social  capital   and  good  stewardship  of  precious  resources. Since  2008,  we’ve  had  many  reminders  of  how   so  called  free  markets  oEen  work  against  our   common  interest.  Thats  how  austerity,   inequality  and  social  unrest  have  been   increasingly  fueled  around  the  world.   And  we’re  all  much  poorer  for  the  destruc;on   of  natural  resources  that  this  short-­‐term  profit   fixa;on  has  brought  about.  Worse,  the  risk  and   resilience  issues  faced  on  both  a  local  and   global  level  are  ever  more  alarming. Silver  linings  and  golden  opportuni6es. It  doesn’t  need  to  be  like  this.  We  can  all  be   richer,  happier  and  truly  sustainable.   Where  others  see  gloom,  we  see  hope,   opportunity  and  innova;on.  But  we  also  see   an  urgent  need  for  systems  innova;on  in   finance,  enabled  by  technology  -­‐  to  beKer   allocate  capital  for  things  that  are  important  in   the  longer  term.  Thats  why  we  do  what  we  do.   We  also  see  a  tangible  hunger  in  people  for   new  incen;ves  -­‐  not  only  short  term  profit,  but   for  the  kind  of  things  that  really  count.    The   things  that  increase  social  capital,  true  quality   of  life  and  environmental  sustainability.  This   hunger  and  the  creativity  it  unleashes  is  what   gives  hope  -­‐  but  hope  needs  a  helping  hand! The  funds  we’re  establishing  -­‐  the  innova;ve   Global  and  Local  Impact  Investment  Funds,   and  aligned  advisory  and  banking  services,  will   directly  address  these  pressing  needs  at  scale. As  a  Private  World  Bank,  rather  than  being   funded  by  countries,  substan;al  core  funding   and  powerful  aligned  support  will  come  from  a   group  of  mo;vated  corpora;ons  (sponsors).   Through  Transform,  these  visionary  leaders  are   able  to  indirectly  address  their  biggest  threats,   differen;ate  against  compe;tors,  iden;fy  key   opportuni;es,  and  properly  change  the  rules   of  the  game  that  are  in  our  individual  and   collec;ve  interest.  Collec;ve  intelligence!    
  • 3. • Transform  Capital  Management  will  use  a   mul;-­‐layer  process  to  intelligently  raise  and   deploy  commercially  focused  Ac;ve  Impact   Investment  -­‐  and  scale  this  model  globally.   Our  success  will  be  measured  in  social,   environmental  and  economic  returns.   • We  aim  to  innovate  and  ensure  responsible   Impact  Investments  flow  to  fill  funding  gaps   that  will    efficiently  s;mulate   environmental,  social  and  economic   recovery.  The  focus  is  on  working  to   combine  strength  and  align  interests.   • By  deploying  much  needed  capital  in  this   way,  the  model  automa;cally  removes  the   condi;ons  for  some  of  the  worst  social  and   environmental  abuses  and  omissions.   Transform  Capital  Management,  and  its   funds,  have  the  capacity  to  directly  unlock   over  £150Bn  over  a  10  -­‐  15  year  period.   Indirectly  we  can  unlock  even  more.   • Our  model  for  a  Global  Impact  Investment   Bank  is  collabora;ve  and  designed  to   incen;vise  all  par;es  whilst  lowering   individual  risks.  Implementa;on  is  achieved   through  prac;cal  steps.   • The  first  is  an  innova;on  on  how  early   staged  funds  are  raised  and  deployed.  Our   pilot  fund  is  an  innova;ve  fund  to  create  a   basket  of  sample  investments  over  a  24   month  period.  First  deals  are  already   highlighted  and  key  team,  systems  and   structures  will  shortly  be  in  place.   • As  well  as  re-­‐engineering  the  early  stage   investment  model  (objec;ve  systems,  use  of   technology  to  improve  filtering,  decision   making  and  support  processes  and  pa;ent   capital  structures)  all  Transform  funds     will  have  incuba;on,  accelera;on  and   corporate  finance  units  aKached. • This  pilot  fund  is  designed  to  de-­‐risk  the   equity  investment  into  the  whole  project,   enabling  marke;ng,  communica;ons,   revenue  and  credibility  to    further  drive   momentum  and  glue  everything  together.   • The  larger  funds  this  then  enables  are  the   Global  and  Local  Impact  Investment  Funds.   With  target  fund  sizes  of  £300m  to  £2b,  the   structure  is  for  blended  Public  Private   Partnerships  designed  to  deliver  maximum   impact  and  decent  returns.   • We’re  currently  raising  £6m  into  the   management  company  which  will  enable   regulatory  approval,  the  pilot  fund  and   cornerstone  deals  to  be  closed.  Our  team   will  become  opera;onal  and  we’ll  begin   ini;al  technology  and  system  development   for  roll  out.  A  follow-­‐on  £30m  First  Round   will  offering  highly  aKrac;ve  commercial   returns  (30%  +  IRR)  alongside  posi;ve  social   and  environmental  impacts.   • Revenues  will  come  from  sponsorship  (up  to   30  corporate  sponsors  each  providing  £5m   pa  +  secondees)    in  return  for  focused  risk,   opportunity  management,  global  publicity,   and  innova;on  pipeline  access.   • Over  ;me,  the  model  migrates  to  genera;ng   a  greater  share  of  revenue  for  advisory,   management  fees  and  carried  return  for   funds  under  management.   • While  the  vision  for  Transform  is  truly   global,  implementa6on  is  first  local  (in  the   UK  and  GCC)  with  system  design  to  ensure   scaling  can  then  occur  at  op6mum  speed.  
  • 4.     MANAGEMENT  &  ADVISORS   • Steve  Podmore  –  Founder  Transform  Capital  Management.    Steve  is  a  believer  in  working   markets,  but  is  driven  by  the  market  and  value  failure  that  has  created  so  much  inequity  in   the  world.  He  has  made  it  his  social  business  and  life’s  work  to  do  something  about  it  on  a   scale  that  can  make  a  difference.  With  a  business  background  in  marke;ng,  psychology,   finance  and  educa;on,  Steve  created  the  ini;al  idea  which  over  six  years  of  development   morphed  into  a  model  to  Transform  Capital  Management.   • Gareth  Hughes  -­‐  Beetle  Capital  Partners  -­‐  Founder;  Prior  to  establishing  Beetle,  Gareth  was   a  Founder  and  Board  member  of  Climate  Change  Capital  ('CCC')  with  responsibility  for   Marke;ng,  Fund  Development,  Capital  Raising  and  Investor  Rela;ons.  In  this  role  Gareth   was  involved  in  the  incuba;on  and  development  of  CCC's  funds  and  led  capital  raising  of  in   excess  of  $1.75bn • Arthur  Wood  –  Founding  Partner  -­‐  Total  Impact  Advisors;  Founder  –  World  Sanita;on   Financing  Facility;  Head  of  Social  Financial  Services  -­‐  Ashoka;  Expert  in  Social  /  Commercial   Structuring;  20  yrs  in  banking  crea;ng  replicatable  financial  products;  Klienwort  Benson;   CouKs. • David  George  -­‐  Head  of  Energy,  Europe  URS;  Sustainability  and  Environmental  Due   Diligence  Expert;  VP  &  Director  of  Transac;on  Services  Europe  for  URS.   • Anita  Hoffmann  –  Managing  Director  of  Execu;va,  mission  cri;cal  search,  advisory  and   coaching  in  the  Energy,  Renewables,  CleanTech,  Sustainability  and  Climate  Change  area.   Previously  Founder  and  Global  Co-­‐head  of  the  Alterna;ve  &  Renewable  Energy  Prac;ce  at   Heidrick  &  Struggles.  Career  in  Resources  and  Energy  with  Exxon,  Dow  Corning,  Accenture,   DeloiKe  and  ABB.  Anita  holds  an  MSc  Chem  Eng.  from  Lund  Technical  University  in  Sweden   • MaVhew  Hale  -­‐  Head  Of  Sustainable  Banking  -­‐  Bank  of  America  /  Merrill  Lynch  Europe;   Treasurer  -­‐  Merrill  Lynch;  Treasurer  -­‐  Bankers  Trust;  Founder  -­‐  BearBox  &  Striding  Edge. • Paul  O’Donnell  -­‐  Chairman,  Ogilvy  &  Mather  Group  UK.  Founder  member  of  OgilvyOne   Worldwide  of  Ogilvy  Group  Inc.  and  has  served  as  President  in  Asia  Pacific,  Chairman  of   OgilvyOne  London,  and  Chairman  OgilvyOne  EAME.    Founder  of  the  IPA  Direct  Marke;ng   Group.    Paul  holds  the  Inaugural  Interna;onal  Diploma  Program  from  INSEAD,  and  Masters   Degree  from  Haute  Etude  Commercial  in  Paris. • Rory  Sutherland  -­‐  Vice-­‐Chairman  of  Ogilvy  Group  UK.  One  of  Wired  magazines  top  100,   Rory  joined  Ogilvy  &  Mather  Direct  in  1988,  served  as  head  of  copy  in  1996  and  Crea;ve   Director  in  1997,  where  he  was  closely  involved  in  the  agency’s  relaunch  and  restructuring   as  OgilvyOne.  Execu;ve  Crea;ve  Director  since  2002  and  past  President  of  the  Ins;tute  of   Prac;;oners  in  Adver;sing. • Ian  Philion  -­‐  Speechwriter,  Crea;ve  Media  Producer,  E-­‐learning  &  Sustainable  Construc;on   Entrepreneur;  Advisor  to  Governments  and  to  Corporates  in  the  resources,  media  and   financial  sectors.   Addi$onal  core  team  members  are  iden$fied  and  lined  up  but  are  not  yet  publicised.   Steve  Podmore  -­‐  Founder  steve@transformcapitalmanagement.com  +44  7853  008199