Saskia introduces herself as the co-founder of Community Managers Belgium and Content Strategy Meetup Belgium. She enjoys roller derby and content strategy. Content strategy involves determining the right message, relevance, format, place and time of content to reach the right audience. Without a content strategy, social media efforts will not be as effective. An effective content strategy is developed by listening to current and target audiences as well as stakeholders. It then allows organizations to create and share awesome content at the right time and place through content marketing.

1. Hi! Have we met?
@saskiavideler
The Dutchess bvba
* Royal Content Strategies, Content Creation &
Social Media Services*
Co-founder of:
Community Managers Belgium
&
Content Strategy Meetup Belgium
I <3 Rollerderby

2. Content Strategy
<3
Content Marketing
#CMBE <3 #CSMB

3. Content Strategy?
I am Saskia

4. Content Strategy
Getting the right content
At the right time
At the right place
To the right audience

5. Content Strategy
Message
Relevancy
Form
Place
Time
Tone of voice

6. No Content Strategy
for your social efforts?

7. With Content Strategy
for your social efforts

8. Start by listening & talking to your...
Current audience
Target audience
Stakeholders
...
Analyze
Create the perfect
Content Strategy
Do awesome
Content Marketing

9. Content Strategy ≠
Having a Facebook page
Having a Blog
Having a Twitter account
Writing blogposts, updates, tweets
...

10. So what about
Content Marketing?

11. Content Marketing
Creation & sharing
Execution of the strategy
Use the strategy to create awesome content
and to share it at the right time & place

13. #CMBE <3 #CSMB
meetup.com/Content-Strategy-Meetup-Belgium
@saskiavideler