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SOCIAL MEDIA
          SOCIAL MEDIA
SOCIAL MEDIA
        SOCIAL MEDIA

  SOCIAL           SOCIAL MEDIA
                     SOCIAL MEDIA
                  SOCIAL MEDIA
 SOCIAL MEDIA
  MEDIA           SOCIAL MEDIA
       SOCIAL MEDIA
 SOCIAL MEDIA    SOCIAL MEDIA
   SOCIAL MEDIA
                SOCIAL MEDIA
     SOCIAL MEDIA
                            Linda Saukko-Rauta
Our maps don’t look the same –
do you have a continent of Facebook
      or an island of Twitter?
Remember the



skills!
 Basic computing skills
I’d like
to add:
         … and understanding
   the language of social media and
     the power of social networks
WOM!
facebook            WOM!


                             WOM!
           WOM!
                                    More than

                            WOM!
                                    30
             WOM!          WOM!     billion
                                    pieces of content
                                    shared
                             WOM!
           WOM!                     each
                           WOM!
                                    month
                    WOM!
             WOM!
”NIMF”
According to some studies the students don’t want
     the school to come to THEIR Facebook…
… but it seems to be ok for
the companies to invade their zone..!
Me! We! Us! Ours!
 Our products!
Me! We! Us! Ours!
 Our products!
  Me! We! Us!
     Ours!
 Our products!
Me! We! Us! Ours!
 Our products!
Me! We! Us! Ours!
 Our products!
Me! We! Us! Ours!
 Our products!
Follow   Create   Engage
Find your own voice!
How about….                 the hedonistic generation?




CC BY: J. A. Martín Ramos                                CC BY:   Vic
It’s all about the content:
     createvalue     !
Digital
Handshake
– how do you say
”Hi!” online?




        CC BY: U.S. Fish and Wildlife Service
Tuija Aalto, 2011
Brand yourself!




  Case Taivaspaikka
What kind of a web person are you?
?
 ???
?????
Thanks!


                     linda.saukko-rauta@jamk.fi
                              @saurau


Pics my own, CC or stock.xchng
Digital presence in social media

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Digital presence in social media

  • 1. SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA Linda Saukko-Rauta
  • 2. Our maps don’t look the same – do you have a continent of Facebook or an island of Twitter?
  • 3.
  • 4. Remember the skills! Basic computing skills
  • 5. I’d like to add: … and understanding the language of social media and the power of social networks
  • 7. facebook WOM! WOM! WOM! More than WOM! 30 WOM! WOM! billion pieces of content shared WOM! WOM! each WOM! month WOM! WOM!
  • 8.
  • 9. ”NIMF” According to some studies the students don’t want the school to come to THEIR Facebook…
  • 10. … but it seems to be ok for the companies to invade their zone..!
  • 11.
  • 12. Me! We! Us! Ours! Our products! Me! We! Us! Ours! Our products! Me! We! Us! Ours! Our products! Me! We! Us! Ours! Our products! Me! We! Us! Ours! Our products! Me! We! Us! Ours! Our products!
  • 13. Follow Create Engage
  • 14. Find your own voice!
  • 15. How about…. the hedonistic generation? CC BY: J. A. Martín Ramos CC BY: Vic
  • 16. It’s all about the content: createvalue !
  • 17. Digital Handshake – how do you say ”Hi!” online? CC BY: U.S. Fish and Wildlife Service
  • 19. Brand yourself! Case Taivaspaikka
  • 20.
  • 21. What kind of a web person are you?
  • 23. Thanks! linda.saukko-rauta@jamk.fi @saurau Pics my own, CC or stock.xchng