1. ANALYSING THE CUSTOMERS
PSYCHOLOGY, ON THE BASIS OF
THEIR FACEBOOK UPDATE.

2. BIBLIOGRAPHY
 Facebook.com
 Marketing management – Philip Kotler.

3. PRODUCTS
1- Smart phone- 3- Mp4 player-
 Android.  Easy shuffling.
 Touch & type feature.  Fast charging.
 Wi-fi & high speed  Good battery backup.
internet support.  Rs. 1600 to 5000 only
 Rs. 10,500 only. 4- Perfume-
2- Sunglasses-  Premium quality.
 Sleek & stylish.  Long lasting smell.
 Trendy.  Luxury product.
 Bikers oriented.  Rs. 1500 only
 Rs. 550 to 3000 only

4. SEGMENTING, T
ARGETING
&
POSITIONING

5. SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION –
ON THE BASIS OF DIFFERENT GROUPS WITH THE LEVEL OF
RESOURCES THEY HAVE :-
Higher resource groups Lower resource groups
1- Innovators. 1- Believers.
2- Thinkers. 2- Strivers.
3- Achievers. 3- Makers.
4- Experiencers. 4- Survivors.

6. DEMOGRAPHIC SEGMENTATION
 On the basis of age.
 On the basis of gender.

7. Smart phone Perfume
Innovators Achievers
Thinkers Experiences
Youth (age between 20 Strivers
to 40)
TARGETIN
G
MP4 player Sunglasses
Youth Strivers.
Strivers. Experiences.
Experiences. Youth.
Makers

8. POSITIONING
 Smart phone-
- Easy functions with bundles of features.
 Perfume-
- Luxurious product for premium class.
 Sunglasses-
- Stylish & trendy for today's youth.
 MP4 player–
- World class quality at an affordable price.

9. PROFILE 1
KNOWLEDGEABLE.
VALUE ORIENTED.
EXPECTS BEST SERVICES FROM THE MARKETERS.
LIKES AUGMENTED BENEFITS.
SEARCHES FOR THOSE PRODUCT WHICH ARE HAVING HASSLE FREE USAGE.
SEGMENTATION: PSYCHOGRAPHIC, THINKERS
PRODUCT OFFERED:SMARTPHONE

10. PROFILE 2
VALUE SEEKER
HIGH SELF ESTEEM
CASUAL ATTITUDE
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED: MP4 PLAYER

11. PROFILE 3
SARCASTIC
VALUE FOR MONEY
SOCIAL
PERSONALITY TYPE: EXPERIENCES.
PRODUCT OFFERED: PERFUME

12. PROFILE 4
FUN LOVING.
TRENDY.
ENTHUSIASTIC.
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED:SUN GLASSES

13. PROFILE 5
CONSERVATIVE.
SELF MOTIVATOR.
PERSONALITY TYPE: MAKERS
PRODUCT OFFERED: MP4 PLAYER.

14. PROFILE 6
 SOCIAL CONCERN.
ENTHUSIASTIC.
PERSONALITY TYPE: EXPERIENCERS.
PRODUCT OFFERED: MP4 PLAYER

15. PROFILE 7
CONFUSED.
SOCIAL.
FUN LOVING.
PERSONALITY TYPE: EXPERIENCERS.
PRODUCT OFFERED: MP4 PLAYER

16. PROFILE 8
SOCIAL RESPONSIBEL
HIGH SELF ESTEEM.
ACTIVE
MATURE
PERSONALITY TYPE: INNOVATORS.
PRODUCT OFFERED:SMARTPHONE & PERFUME.

17. PROFILE 9
FUN LOVING
CONVENTIONAL
PRACTICAL
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED:SUN GLASSES

18. PROFILE 10
IMPULSIVE
YOUNG
EXCITED
PERSONALITY TYPE:EXPERIENCERS
PRODUCT OFFERED: MP4 PLAYERS

20. OF
BOUGHT BY:
Saurabh srivastava THOUGHTS
Rahul raj …..
Pratyush mani Tripathi
Ravi shekhar
Nimish pant

22. PROFILE 1

23. INTERPRETATION
 Abysmal features.
 No ease of use when needed most.
 Seems to switch over to other technology.
 Irctc has to overcome this problem as soon as
possible.

24. PROFILE 2

25. INTERPRETATION
 Strong believer.
 Cricket lover.
 Will enjoy the championship for the next 4 years.
 Indian team should live to the expectations of the
audiences.
 Team India has to face every nuances which may came
in their way.

26. PROFILE 3

27. INTERPRETATION
 Sports fanatic.
 Always believes in tough competition.
 Love to watch top seed players in last four.
 Wish to change the order of semi-finals clash.
 Fan followers want to see Federer as U.S Open
champion.
 Seems to use products which Federer endorse.

28. PROFILE 4

29.  Customer is facing problems due to the differentiation in
services on the basis of the geographic location.
 Customer described the flaws & shortcomings of the
different plans of Idea 3G.
 Some people are also influenced with the post they have
decided to buy this product because it suits to their location.
 The sales person of that company also taken it as a feedback
& asked for a meeting to resolve the problems with a better
product offering.
 People also suggested other competitors product in different
geographic location.
 This one post made a big difference to the
competitors, customers & the company.

30. PROFILE 5

31. INTERPRETATION
 Very much satisfied with the product & services provided.
 He feels that he is addicted to the product & crazy about it.
 He compared his black berry speed with the speed of news
channels & their claims.
 He thinks that he is getting updated with the world around
& getting connected with his friends at a very high speed.
 His friends are also agreed with his saying.
 This is promoting the brand image of the product very
nicely and attracting others to get a good review.

32. PROFILE 6

33. INTERPRETATION
 Customer is having a very positive view about the product.
 He is trying to convince his friends to go for the movie.
 People also think that this movie is not good for people who
are below 18 years of age.
 Some people don’t even think that this is a very good
movie, they have criticized it as not having values.
 Movie was having very less promotion so some people
don’t even know about the movie.
 This must have made more positive impact than negative
because this is a post by a celebrity who work as an opinion
leader in the society.

34. PROFILE 7

35.  Very big fan of Salman Khan, watches any
movie blindly, without taking a view of the
reviews.
 Having a very strong brand recall of the Salman
Movie, crazy about him.
 People connected it with some loved one.
 The movie was good for watching once only but
he watched it 3 times this shows his passion
about Salman Khan.
 This must have changed the attitude of his
friends positively towards the movie.
 This shows that he will be a good & loyal
customer of the products endorsed by Salman

36. PROFILE 8

38. INTERPRETATION
o The comments clearly state about the sad condition of the
medical facilities in the country when the whole world is seeing
INDIA as the hub for medical tourism.
o People have earlier also faced similar situation leading to high
rate of brand deterioration.
o Awareness about a particular brand increased.
o People more cautious about the services they choose owing to a
large range of variety of same range of products available.
o Word of mouth playing a tremendous role.
o Very effective media to generate awareness and being utilized to
the core.
o The comments clearly present a picture that says the note being
shared is very true about the product.

39. PROFILE 9

41. INTERPRETATION
 Facebook –the most charismatic platform.
 Innovation-USP.
 Regular changes – drawing lots of mixed reactions.
 What’s on your mind..???....people asking facebook now.
 Reactions clearly suggest that users are not happy with the
frequency of changes that are happening at a regular basis now.
 Is facebook going Myspace way now?
 Though people use this platform very effectively to voice their
thoughts but excessive features are making it very complicated.
 The product has brought in a revolution in the arena of online
marketing of products but it’s very own interface is getting on
people’s nerve now.
 People are comparing facebook with woman-can’t get more
confusing than this.

42. PROFILE 10

43. INTERPRETATION
 Heights of sarcasm but the person seems a die-hard
cricketing fan.
 Shows the belief in supernatural of Indians.
 People participate in a lot of discussions over cricket so any
product related to cricket can always enjoy a good audience.
 People have become a lot more vocal about their thoughts.
 People now don’t compromise upon anything-they want
value in whatever they spend their time in.

45. Q
U
E
R
I
E
S
?
?