The document provides tips for improving sales skills. It discusses 11 steps to become a good salesperson: 1) Know your product inside and out; 2) Research your top two competitors; 3) Understand your client's needs; 4) Prepare and practice your sales pitch; 5) Build rapport with clients; 6) Ask questions to learn about client goals, motivations, and preferences; 7) Identify the values clients look for in a product; 8) Show how your product fulfills those values; 9) Paint a picture of how the client will benefit; 10) Get the client to say "yes" multiple times during the sales process. The key is to truly understand the client's perspective and needs in order to
3. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
Dear Readers,
The publication is dedicated to graduate students and
young professionals. Potentials explore career strategies,
the latest in research, and important technical
developments. Through its articles, it also relates theories
to practical applications and highlights technology’s
global impact. Enlighten is interested in gathering
together all possible external contributions.
You can also contribute depending upon your
expertise in various fields.
If you have an interesting story about this, write it
down and share with the rest of all.
Sharing is caring!
Suryakant Verma
We study a lot & move on with life & get fancy dreams
accomplished but throughout the thing matters most is the alma
mater and it remains in indelible corner of the heart forever. The
reference is VAMNICOM’ S 2011-13 batch completed span to
start their new inning of corporate life. At the outset, heartiest
congratulation for being placed. We will be grateful for kind
support & for really magnificent time, but change is inevitable so
the stinging good bye, but yes, saying goodbye isn’t the hard, it is
what remains after…. ENLIGHTEN’s Best wishes for further life.
April issue is with some interesting responses of
previous. Reader will find an array, some steps to improve sales
skills in alumni column with more on equity share investment,
whereas some funny pics by all time artist, and many more things,
So be in it,
Hope you will find an interesting read,
Narendra Pawar
From Editors
4. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
efore we explore the wonderland of equity investment,
let us define the investment ,it is the postponement of the
current consumption in order to have a better consumption in
future, thus the objective of investment is not to sacrifice the
consumption forever but for temporary period of time ,which
could be short term medium term & long term .
There are various avenues of investment like fixed deposits,
real estate, gold, shares, debentures etc. equity investment
generally it is believed that investment in
equity shares is highly speculative and risky.
On the contrary the investment in equity
shares if made properly has been found to be
highly rewarding, at the outset equity
investment means investing in the equity
shares of the company. It could be made
through primary market i.e. through I.P.O
(initial public offering), FPO (further public
offering), and rights issues or through
secondary market i.e. on the stock exchange
Of late the government has taken various
investor friendly steps to encourage long
term investing in the equity shares .the prominent among them are as follows:
1. The concept of market lot has abolished, an investor can now buy even one share
of company.
2. The dematerialization of shares has been introduced to facilitate hassle free and
faster transfer of shares.
3. The screen based system of trading is introduced which is transparent and
reliable.
4. The dividend income is made tax free in the hands of recipients, where as interest
income is fully taxable.
The research world over has shown that the equity investment offers the best
returns after real estate. However, investment in real-estate is
very complicated, requires higher amount for investment, does
not offer liquidity & regular income & has no tax benefits. If
there lacunas of real-estate investment are considered; equity
investment becomes the best. In 2012, the BSE (Bombay Stock
Exchange) Sensex (Sensitive Index) delivered 26% return
whereas NSEC (National Stock Exchange) Nifty delivered 28 %
rate of return. In fact, The BSE sensex has given an average
return of 15% from its inception in 1979-80 till date, Which is a
pretty decent Rate of return considering the fact that food
inflation is about 11%, any investment less than 11% results in
destruction of wealth. Thus interest on fixed deposits which is
8.5% to 9% handily compensates against inflation.
Risk-Return Trade-off:- The return on investment depends upon the risk one is
ready to take, higher the risk; higher the return & vice-versa. By risk, here we mean
B
In the short term, stock
market is a casino, but in the
long-term, equity shares is a
weighing scale. Our favourite
investment horizon is
forever.” Thus patience
always pays in the stock
market.
Warren Buffet
PROFFESOR’S DESK
If one starts
investing in stock
market early &
invests regularly
one can create
immerse wealth
in one’s lifetime.
Warren Buffet
started investing
at 13 &his only
regret is that he
started a bit late,
the even though
today he is the 4th
richest person in
the world & in
fact till few years
ago was the
richest.
In the Wonderland of Equity Investment :
Prof Hanif Sheikh
5. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
risk of default i.e. regular payment of interest/dividend & timely
repayment of the principle sum on maturity. Debt instruments are less
risky as the
rate of interest is fixed & assured but at the same time returns are
limited. On equity investment, dividend is neither fixed nor
generated; there is no upper limit on its rate. Similarly there is
immense potential for capital appreciation. Thus, equity investment
suitably records the investors for the risk taken by them. In fact, It is a
calculated risk which can further be minimized by diversification, i.e.
not keeping all your eggs in one basket, If one invests in the share of
12 to 15 companies, one gets the full benefit of diversification.
Diversification does not reduce the risk but compromises the return. It
also makes one’s portfolio unwieldy and unmanageable.
Misconception: -
There are many misconceptions about the investment in equity share.
It is said that equity investment is akin to gambling and the stock
market is gamblers’ den, which is not true. The SEBI (Security &
Exchange Board of India) has taken steps to control volatility & speculation. If one
invests in equity shares with a
Warren Buffet, says “Our favourite investment horizon is forever.”
long – term view of 3 to 5 years. One can always expect handsome return. Warren
Buffet, the legendary investor has said,” in the short term, stock market is a casino,
but in the long-term, it is a weighing scale.”
How to invest? The investment in equity shares can be made through various ways
like through mutual fund, portfolio managers or directly. If one doesn’t have
working knowledge of stock ma5rket,
then investment in a diversified equity
mutual fund is advisable. However,
mutual fund investment is more
expensive as compared to the direct
investment, which can be done by
opening an account with the share
broker. One should invest regularly &
systematically by following SIP
(Systematic Investment Plane) to reap
the benefit of rupee cost averaging
about how long one should invest, again
Warren Buffet, says “Our favourite investment horizon is forever.” Thus patience
always pays in the stock market.
Conclusion: - If one starts investing in stock market early & invests regularly one
can create immerse wealth in one’s lifetime. Warren Buffet started investing at 13
&his only regret is that he started a bit late, the even though today he is the 4th
richest person in the world & in fact till few years ago was the richest.
6. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
here was once a wise man, who lived in a certain
small town and to whom many came for advice
and information. One day a newcomer to the
town went to the wise man and said: “What sort of people
are they who live
here?” The wise
man replied by
asking: “What
sort of people.
were they in the
town you come
from?” The new- comer replied: “Oh, they were a
miserable lot, unfriendly, mean, un-neighbourly and most
difficult to live with.” “Well,” said the wise man, “you will
find them just the same here.” Presently another
newcomer came to the wise man, asking the same
question: “What sort of people are they who live here?”
The old man again replied by asking: “What were the
people like in the town you come from?” “Oh,’’ the second
newcomer replied, “they were a splendid people, kind,
friendly, and full of goodness. I was sorry to leave them.”
“Then,” Said the wise man, “you will find them just the same here.”
“Rather an exaggeration,” you may think, but it contains a great
truth. Our individual world—for we each live in a little world of our own—is a
reflection of our thought life. We people it with hate and discord, or love and
harmony, according to our thoughts. Our life is filled with evil to the extent
that we fail to harmonise with the Divine Order which is the only Reality.
T
FROM BOOKS Power of Thoughts :
Henry Thomas Hamblin
7. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
IMPROVE YOUR IQ (INDIA QUOTIENT)
1. Pattamadai mats, famous from the Tirunelveli district of Tamil
Nadu, is made of what material?
2.Palghat Raghu, T.K.Murthy and Trichy Sankaran are
considered maestros of which musical instrument?
3. Bhajan Sopori, a well known player of the Santoor, belongs to
which gharana of Indian classical music?
4. Who was the director of the All India Radio from 1949 to
1956?
5. Which Rajasthani dish, created by the Maharaja of Sewar,
comprised meat from a hunt cooked in ghee, salt and chillis?
6. Though grown in India, it is native only to the island of Sri
Lanka. It is known as karuvapatta in Kerala. What are we
referring to?
7. A British MP tabled a motion in the House of Commons asking
for Glasgow to be given a ‘EU Protected Destination of Origin’
status to a dish. Which dish?
8. Which game from Manipur literally means ‘coconut snatching’?
9. Name the website launched by RBI to raise awareness on counterfeit currency notes
in India.
10. Which is the only Indian PSU which creates indelible ink to be used during
elections?
CHECK YOUR GK India
8. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
n any organization, there are many functions to reach the
organizational goal. Among all, sales is the function,
which is something most jeered at for being half truth
sometime; assumed as tough, because it involves convincing
the unwilling clients and prospects to bring in money. Having
spent good amount of time in this function, I also agree that
sales is tough, but at the same time I know that if you graduate
in the sales skill, then it is fun. Nothing can give you more
high than winning over a group of person with your words
only. If you treat them well and give respect, then you can
have a legion of fans, which moves along
with you now, how to be a good salesman? I
have few tips, which I have gathered on the
basis of my experience. These tips, converted
into ‘steps’ are as follows:
1) Know the colour of your skin and be
comfortable with it: First step of sales is
your knowledge of your product or service.
Hereinafter, I will use product for both
product and services. Before starting your
sales, first you must absorb every feature of
your product; positive and negative. Please
note that, it is a sales process and you need to
know it for your customer. You need not to weighed down by
the negatives of your product. No person can be perfect and
2) similarly no product can satisfy all the needs of a customer. We can’t
brush our teeth using our shoes, irrespective to how costly that shoe is.
3) Know how sharp are the teeth of your closest two enemy: This is the
era of competition and there may be many organizations, selling the same
products as of you. You need not to know about everybody; just keep your
focus on the closest two. They may be ahead of you or they may be behind
you. These two organization’s product is something against whom your
product will constantly be compared with. So, get the complete detail about
products of these two competitors. If somebody asks you about the third
competition, you can always seek time to come back with the information.
Know your client: You will agree with me that knowledge is most powerful
tool in sales. At the time of starting our sales, we know our
product but we don’t know about our clients. So, for once,
think like your client and try to understand that what need of
theirs is going to be fulfilled, if they buy your product. They
may say that they are buying the product because of quality,
service or something else, but in the back of their mind, they
think: “If I own X product, I will have my Y need fulfilled”.
4) Prepare a sales pitch and practice: When you have done
all three above, then forth step is preparation of sales pitch and
its practice before actual sales. When we go to our customers,
either they are busy, or they pretend to be busy and spare very
little time for us to enter into conversation. If we take longer
time to get started, then coffin of our sales deal is nailed then
and there itself. So, prepare your sales pitch for shortest possible time and practice it
as many time as you can. This will help you get started in front of client and make
the first impression well. Please remember that,
I
Most important of all, sales is
the only function in any
organization which is revenue
centre, rest are cost centres. So,
be a proud salesman, because
you are earning bread and
butter for everybody in your
organization, including your
CEO.
ALUMNI CORNER 11 Steps to Improve Your Sells Skill:
BY MUKUL BHARTIYA sir
9. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
There is no replacement of preparation and practice and if somebody misses it,
he misses it for his own peril.
5) Establish a rapport with the customer: Once you start the conversation with
your customer, try to establish a rapport with him. Your focus should be on bringing
him in the comfort zone of the knowledge and trust you exude. He may or may not
have faith in your product initially, but his faith in you and your knowledge will give
him a rope to swim across the river and that river is decision to buy your product.
6) Ask questions: Questioning is one of the most powerful tool you have at your
disposal. You need to know from your client about his belief in you, your product
and your organization. To know all these information, either you can assume or you
can ask. Your assumption may or may not be true, but client’s feedback will always
be true. So, try to ask following things:
a.Outcome: What specifically do you want as an outcome?
b.Reason why: What does this outcome mean to you?
c.Evidence: When you have it what will it be like? What does
it sound, feel, and look like? What is your ideal X? What
features does it have?
d.Timing: When and where do you want it?
e.Motivation: What really motivates you to buy something?
How do you usually know that it is time to decide to buy?
f. Convincer: When was the last time that you were really
convinced by a purchase that you made?
7) Check out what values customer is looking for in your product: Taking
clue from the previous point, check out and freeze upon the customer’s values in the
product, which
8) may be like:
a. ..... about owning this kind of product?
b. ..... when you choose to make a purchase?
c. ..... when you take on new supplier?
d. ...... generally when do you do business with somebody.
9) Show how your product fulfils those values and paint a happy picture: When
you get to know from the customer that what he is looking for in a product, what
makes him happy, when we makes a purchase, what motivates him to buy something
etc., try to show him how your product is fulfilling all those requirements and paint a
happy picture. Now since you will be having your finger on your customer’s pulse,
balloon him with a happy picture with a condition of buying your product.
10) Collect ‘Yes’: Closing a sales deal involves lot of steps. A customer has to be
convinced on lot of aspects, which are mentioned in point no. 6 & 7. It is humanly
impossible to say everything in one go and convince the other party. A deal starts
with a dialogue and ends with happy picture for both the parties. When we start the
dialogue, we touch each and every aspect one by one and try to solve it step by step.
So, while solving customer’s problem or answering customer’s query, get agreement
after addressing every step. For example, “.....
our product engineering is world class and it is
meeting all security conditions”. If answer is
‘Yes’, make your customer to agree on it say ‘
Yes’ and say it more than once. It will help you
to climb one step further. If at any point of time,
your customer gets in to confusion mode, you
can fall back upon the ‘Yes’ you have collected.
Even if your product is not fulfilling all the
requirement of your customer, near complete
‘Yes’ will help you to come to “Best Alternative
to a Negotiated Agreement (BATNA).
11) Talk Client’s language while addressing the objections: When you flatly
refuse to accept the customer’s objections, then you are killing the hen before it
lays the egg. If your customer is not seeing any value in your product, then try to
draw picture and make him see the value. If your customer is not sure about what
he feels about your product, let him touch your product. If it is an intangible
product, then try to touch upon the points, which will assuage his feelings about
the values he may be trying to derive from the service.
10. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
Use Power Words: As a salesperson, we are taught to be polite and say words like
‘welcome’, ‘you’re welcome’, ‘please’, ‘thank you’ etc. These are power words,
which helps us to create a rapport with our customer. There are few other power
words as well, which supports your cause to complete the sales. If you can use
somebody’s name, who can act as an influencer, then go ahead and do it. Celebrity
advertisement is based on this premise only. Sachin Tendulkar is great icon, and
when he recommends the use of ‘Boost’ as his energy drink, his name becomes the
power word in sales. Similarly, when we use ‘because’, it is assumed that we are
backing our point with some solid logic. There is always something very strong
reason, which follows word ‘because’. There are other power words like ‘clearly’,
‘obviously’ etc. Similarly, use the word ‘but’ very carefully. When you are using
‘but’, then you are posing a question mark. So, instead of using ‘but’, try to use
‘and’, which re-enforces the claims made by you. Please remember that every sale
is different because every customer is different. So, the order of your preparation
and approach may vary. But what will not vary is the effort you will putting in
your preparation and practice. There is no replacement of ‘Preparation’ and
‘Practice’. The more you perfect it, better you become a salesperson and more you
get the legion of fan following.
issing many more things... sweet memories last, but they are
like sweet poison, when alone it start‘s eating up your brain
& then tears become your all time companion. Only thing
someone can do is sit and wish it should have lasted or should never
have knocked my door. I know for many it’s all mind game where
things are made to work out to their convenience, heart comes last. Ego,
self respect blah blah blah...... all bull shits nothing going to feed us or
make us feel content still we are dead with that. Manipulate yourself to
the extent that you don’t even recognize who you are at last. But
manipulated creatures have more weight than one who is genuine. Feelings and opinions keeps
changing, for few they are like water bubbles which never last for long. Anybody did ever sit
and thought whether this will ever work out any time in any relation whether as a father,
mother, partner, friend, brother or sister. Why things are not said straight on face, good or bad. I
feel better to express what you feel rather than pinching your heart and shutting your mouth
harder. One should dare to get what they want than what people around you want you to get. Be
practical, if people around are over beloved once then for sure they feel content in our
happiness.Taking tensions many time does not work, leave it the way they are and start enjoying
every moment and spread smile. Life should have to bend its knees and shower smile forever in
once life..
TEJHI ROOGI MAM (2010-12 batch)
M
Happy Selling !!! Proudly claim, “ I am a salesperson and I
earn bread and butter not only for me but other persons of my
organization as well’ !!!
Dil ki suno khul ke jio
11. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
"
The Indian way of doing Business
Three contractors are bidding to fix a
broken fence at the White House in
Washington D.C.
One from Bangladesh, another from
India and the third, from China.
They go with a White House office to
examine the fence.
The Bangladesh contractor takes out a
tape measure and does some measuring,
then works some figures with a pencil.
"Well", he says,
"I figure the job will run about $900. ($400 for materials, $400 for my team and $100 profit
for me)".
The Chinese contractor also does some measuring and figuring, then says, "I can do this job
for $700. ($300 for materials, $300 for my team and $100 profit for me)".
The Indian contractor doesn't measure or figure, but leans over to the White House official and
whispers, "$2,700."
The official, outraged says, "You didn't even measure like the other guys! How did you come
up with such a high figure?" The Indian contractor whispers back,
"$1000 for me, $1000 for you sir, and we hire the guy from China to fix the fence."
"Done!" the government official replies.
Funny
Business
FUN ZONE
12. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
CORPORATE VISIT
LT FOODS
With a core vision of
maximizing customer’s delight through value expansion,
LT Foods Limited stands strong as the leading processor
and exporters of packaged basmati rice in the country. The
company is a dynamic and diversified agribusiness and
foods company dealing into varied businesses such as
Organic Foods, Grain Storage, Staple Foods and Healthy
snacks market. In the year 1990, Mr. Vijay Kumar Arora
founded LT Foods, formerly known as LT Overseas. Right
from the beginning, Mr. Arora aimed at growing this
organization into a global enterprise by offering highest
quality and scrumptious food products to their customers
located all over the world. Mr. Arora being a real visionary
could sense the scope of growth in the food industry and
invested money at the right time. It was Mr. Arora’s
efforts, vision and values which catalyzed the journey of
LT Foods from a small company in the village of Amritsar
to the leading processor and exporter of Rice in the
country.
The industry in the country was highly unorganized when
LT Foods began its journey almost two decades ago.
Limited technology and poor quality of products created a
wide gap between the demand and supply of quality food
products. But, as it is said chance favors the prepared
mind, LT Foods took this instance as an opportunity to
introduce its own brands in the industry. The company was
prepared to take the extra step to improve the quality of
grains in the country and this one step
took the company to staggering
heights. Since then, the company has
transitioned from a branded grain
provider to a gradually becoming
global food company. The company is
largely known for its high standards in
hygiene, quality and healthy food
products.
LT Foods has a strong global network
in more than 50 countries across the globe in major markets like USA,
UK, Germany, France, Spain, Middle East, South Africa, Mauritius
and Australia .Headquartered in Gurgaon, LT Foods employ around
900 employees in India and abroad. With net sales of Rs 1281cr in
FY’11, it has robust plans to expand its businesses internationally.
The company’s flagship brand ‘Dawaat’ launched in 1980’s is now
recognized as the leading brand in the industry.
The company has a strong nationwide distribution network in the
domestic market that sells products such as branded rice, wheat and
pulses, healthy snacks, spices and other value-added products like
brown flex seeds and cashew nuts.Initially the company started as a
privately held business but in 2006 it got listed in BSE and eventually
it has become a professionally managed entity. The company took
Ernst and Young on board, which further helped in taking major
strategic initiatives. The company has experts with industry acumen
on their advisory board who give meaningful insights and
recommendations to LT Foods.
CORPORATE VISIT
I
LT Foods
LT Foods began
its journey almost
two decades ago.
Limited
technology and
poor quality of
products created a
wide gap between
the demand and
supply of quality
food products.
But, as it is said
chance favours
the prepared
mind, LT Foods
took this instance
as an opportunity
to introduce its
own brands in the
industry.
13. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
To enhance its market position, the company has
always strived to bring new food products like
fast cooking brown rice, and various rice based
snacks for its consumers. For backend support,
the company has set up a flour mill in Bhopal
with an expandable capacity of 300 tonne a
month. It has also set up a re-packaging center
(RPC) at Khalapur near Panvel in Maharashtra.
Growth Trend:
The company has got many recognitions and accolades for its high
quality standards developed in-house. The largest plant of the company
situated at Bahalgarh has received ISO 14000 certification by SGS. On
the other hand, the company’s Bhopal plant is ISO 22000-2005 certified
for “Paddy receiving, processing, packing and dispatch of Rice” by
SGS, UK.
To deliver value to the customer, be profitable and establish leadership
in core markets. The company strives towards diversification and
expansion of the product portfolio. To command top of mind recall with
the customer by ensuring effective brand promotion strategies. Invest in
research & development activities so that the company can deliver ever
better products and always stay ahead. Focus on increasing global
footprint by venturing into newer markets and at the same time forge
fruitful alliances with entities operating within the same plane.
100 best management websites for learning….
http://www.slideshare.net/monikamittalsek
hri/100-best-management-learning-websites
14. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
PHOTOSHOPPERS’ STOP BY Nitin Bhalerao sir (2011-13 batch)
15. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
nce there lived a flock of birds near a beautiful pond, birds were so colourful,
attractive and vigorous. They were so happy living together, enjoying ambiance,
playing, flying and chirping every now and then near the pond. Climate was so
wonderful that it was being a great sight to see.
Once a goose which was tacit, lone mournful and was fed up with its life, came there in
the pond. It saw the way these beautiful birds were living. It was fascinating and
enticing; it was like to be jealous on their glitzy life. Goose became green with envy of
their beauty, enjoyment, friendship and their colourful feathers which it hadn’t, after
some days Birds noticed this and came to it by their own, but gloomy goose had
something different in its mind. It talked rudely with them.
Days gone, time healed all wounds. The picture became different; goose and birds
became forever friends. Each day had been going like golden moment. Goose never got
to know how his fade life became such colourful.
But whether the days are good or bad, always change. The climate changed as it always,
the nature shown sudden changes, birds understood it’s time to go; it’s time
to migrate and to fly to their own soil. Birds also knew we are making its life again
lonesome and calm. But goose said nothing. It said blankly,” hey why to worry? You
should fly with bright faces, after all you are birds and I am goose, it’s inevitable, you
will have to fly. You have to go far far away, fly very high and remember, ‘Those who
have dreams of flying higher than eagle, should not waste their time swimming with
geese.’ Go ahead I will wait for you”…But deep in its hearts it had grieves about it,
those filled different colours in its life, shown the cute friendliness, taught how to live
life and also made realize to it has also the great white colour, even it wanted that these
birds should not go and live with it but it also knew that this is hardly possible, they will
have to go..It made its mind and said to flock, ‘please go now’. Flock convinced &
flown... far far away, perhaps for not to return.
Time heals all wounds. Now goose started living happily and enjoying its
life, with colourful, golden feathers keeping close to its heart. The days spent with the
birds were the most wonderful of its life. It neither said this to birds nor to anyone. Really
the most painful goodbye is the one that is not explained….
NARENDRA PAWAR
O
16. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
BOOM IN RETAIL!!
The new concepts are an
outcome of increased
purchasing power of
the people. With both
the man and woman of
the family working to
earn their living,
convenience and quality
have now become the
keywords in everyone’s
lives. Therefore, they do
not hesitate to spend
money if that provides
them with quality
services, thereby
widening scope
of innovative
retailing even more
New concepts of retailing:
Cobblers, who have now lost their locations. Being a
highly unorganised sector, there were days when
cobblers would sit on the pavements and earn their daily
bread.But, now with new concepts of retailing coming
into practice, cobblers too have been incorporated under
the protective shelter of organised retailing. The
practice was initiated by Abhishek Dhingra, whose
brainchild is Pronto Franchising Private Limited, a
destination for repairing torn shoes and bags in the
shopping malls.
“This was an untapped business. However, without
doubting it can be said that every one of us need the
help of a cobbler at some point or the other in our lives.
Being an MBA pass out, I tried to give the business a new shiny look and have tried
to bring this under the umbrella of organised retailing,” said Abhishek Dhingra,
director of Pronto Franchising Private Limited. Others who are on the same track as
Mr Dhingra’s include textile major Arvind Mills, Go Gola, High Chai and Men
and Boys. Arvind Mills has come up with a number of denim repairing and making
stores in Hyderabad called Denim Lab where the consumers can design and repair
their own jeans.
Go Gola, on the other hand, has earned name for being the branded ice candy chain
in Mumbai retailing golas at Rs 40 per piece.
High Chai is a Bengaluru-based firm which was earlier known for selling Assam
tea on mobile carts. Now, the same firm enjoys space in the shopping malls.
Established in 2010, MEN & BOYS is a division of Arus Retail, founded by Amit
Bagaria of Asipac Group, which
comprises India’s most admired mall
development consultant and letting
managers, a multiple award winning real
estate marketing consultant, a highly
respected retail research & consulting
firm and India’s Amit Bagaria’s family
has been in the retail business in North-
East India since 1938, when his
grandfather DP Bagaria established KB
Store in Tezpur, Assam, much before
the “KB” of Indian retail, Kishore
Biyani of Future group, was even born.
KB Store (named after DP’s father
Kedarmall and his elder brother
Badrinarayan) started as a small
provision store and grew to become the region’s largest department store by 1949.
MEN & BOYS is India’s first retail chain catering exclusively to men’s grooming
needs.
Having wide range of men’s shaving products, regular and special cosmetics,
skincare, hair care products, deodorants, also offers services such as facials,
SENIOR ‘S WRITTINGS RETAIL IN DETAIL
By Prawin Lokhande sir (2011-13 batch)
17. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
The products are also available online for delivery to most
places in India.
“There has always been a constant effort by the retailers to
offer something ‘different’ to the customers, to be able to stand-
out in the clutter. These include effort to engage the consumer
by allowing them to customise the product to their tastes. These
are definitely delighters to the shopping process and give the
customers the thrill of ‘creating’ the product they desire.
We expect such ‘mass customization’ trend to become more
popular with time as retail consumers are maturing and retailers
seek more ‘differentiating factors’ to keep consumers engaged.
Driving force
The new concepts are an outcome of the increased purchasing
power of the people. With
both the man and woman of
the family working to earn
their living, convenience and
quality have now become the
keywords in everyone’s
lives. Therefore, they do not
hesitate to spend money if
that provides them with
quality services, thereby
widening scope
of innovative retailing even
more.
18. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
I M A G I N A T I O N
I MA G I N A T I O N!
Beginning it is of A New Creation;
Of multihued, synergistic rumination,
Of Poetry, Arts & Science a spontaneous inundation –
IT IS ALL IMAGINATION!
I MA G I N A T I O N!
It’s altogether a New Innings,
On life’s meandering road a New Beginning;
Just begun to ponder, with ideas you roar,
And into the New Job, all your passion & zeal pour!
I MA G I N A T I O N!
A Regime it is of Action Altogether New,
This reign of Creativity is the prerogative of few;
Withdraw yourself, in imagination you let lose,
Orthodoxy & Inertia, everything you make a goose!
I MA G I N A T I O N!
Herald this one New opens many hidden doors,
Complacency & inefficiency it instantly gores;
New facet it lends to your persona shining bright,
Light a New Lamp, blaze A New Light,
That is the Sovereign Domain of Imagination –
I M A G I N A T I O N!
9.04 AM
An Indian Pilgrim
January 8, 2010.
ANSWERS
Answers:
1. Korai grass
(marsh reed)
2. Mridangam.
3. Sufiana gharana.
4. Pandit Ravi
Shankar.
5. Junglee maas.
6. Cinnamon.
7. Chicken tikka
masala.
8. Yubi Lakpi.
9. Paisa Bolta Hai.
10. Mysore Paints
and Varnish Ltd
(Mylac)
POETS
19. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
ASK THE EXPERTS
(This section is open to all alumni and experts,
students have queries which they expects answers
from you, so please guide by your perception,
views will be published in next issue.)
1.
Ma’am/Sir,
We are doing our summers in respective
companies and getting true experience &
knowledge. But we are a bit mystified that how
this experience going to affect our career, will it
determine our future sectors, what can be
questions that likely to be asked in interviews or
whether it play role in choosing or shifting
career also,
Please guide us…….
2.
Ma’am/sir, please tell us what is career growth
prospectus in import- export sector? What can
be the start to enter in this sector?
YOUR WORDS
Prof. Pratik Neve (CA)
At the outset, heartiest congratulations for an awesome and
innovative concept of VAMNICOM Magazine!
Mr. Rajat Vardhan (Batch2008-10)
Hey guys, gone through it. It’s a commendable effort. You guys
deserve many accolades for the same.
Mr.Ashok Parde (Batch2009-11)
Hi, loved the way u maintaining and posting thoughts/pics on
wall…keep up the good work...
Cheers!!
MAIL BOX
Please send
your views
and
questions on
magazinvam
nicom@redi
ff.com
Or find us on
http://www.
facebook.co
m/vamnico
m.enlighten
20. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
WHAT’S NEXT ?????
…… Meet Our Beloved
PROF. CA PRATIK NEVE
On taxes,
……..MORE ON COMMODITY MARKET,
By Abhishek Sinha Sir
……...Rajnikant With Latest Affairs,
And more special
….Guest Editor
AND MUCH MOREEEEE
WHAT’S NEXT
21. Vamnicom ENLIGHTEN freedom of thoughts magazine april 2013 Narendra Pawar Suryakant Verma
ENLIGHTEN freedom of thoughts
Editors
Narendra Pawar
Suryakant Verma
..Special thanks..
Prof. Hanif Sheikh
(In A Wonderland Of Equity Funds)
Mr.Mukul Bhartiya
(11 Steps To Improve Your Sales Skill)
Miss Tejhi Roogi.
(Alumni Corner)
Mr.Pravin Lokhande.
(Retail In Detail)
(This magazine is published by students and it is not
commercially produced. All queries and views are
requested towards editor and producers.)
VAIKUNTH MEHTA NATIONAL INSTITUTE
OF COOPERATIVE MANAGEMENT
SHIVAJINAGAR, PUNE- 411007.