Product presentation of Savalanche for publishers.

1. Savalanche Online Malls
Make Your Online Media a Profitable Marketplace
www.savalanche.com

2. The Digital Challenge
• Publishers today are facing drastic change
• Since 2005, print media ad sales has
dropped fast while income from digital
revenues has grown only 10% (compared to
60% overall digital ad grow). Digital counts
still under 10% of the total revenue.
• The way people consume content has
changed for good. All digital services are
competing with online giants like Google and
Facebook.
• Banner ads are losing their performance in
favor of search, email and social media
advertising. Even local advertisements have
to compete with e.g. daily deals and other
couponing services.
-> Publishers need to develop new digital products that
answer the needs of both advertisers and consumers today.

3. How Savalanche Can Help?
• Savalanche provides you a whitelabeled online
shopping mall that you can hook with your online
medias and audiences
• We at Savalanche can help you to:
• Get more revenue out of your digital assets
• Increase your market value by getting better customer
insights
• Engage and grow your existing audience
• Help you to develop your digital assets using our top
notch knowledge about advertising platforms, social
media and web 2.0

4. Increase Your Revenues
1. Ecommerce Revenue 2. Get More Online Visitors 3. Grow Existing Business
- Sell own products and/or - Products and reviews are - Bring more value to your
earn money by allowing valuable content that people audience and advertisers
merchants to sell their goods search and share
in your media
FB Graph Online Mall branded and Integrate to Media
integrated to your media(s)
PRINT MEDIA | SEARCH ENGINES | SOCIAL MEDIA
Sell Product
Ads
Sharing
Rent Commerce Space
for a
a) monthly fee
SEO 2. and / or 3.
b) sales commission
1.
Ads
Sell Own Products & Offer
Facebook
Subscriptions Exclusives
Content Monetise Community

5. Get More Customer Insights
• Your audience is your most
Targeted Ads
Print Media Online Media
valuable asset. The more you - Subscriptions - Visited pages
- CRM Data - IP analytics
know about them, the more
Circulation CMS
you are worth to the
System
advertisers.
• Combining data from multiple Identity
mgmt
sources owned by you, you
can provide targeted and Subscriber Offers Social Reader
personalised service in each of
the channels. SSO
• Savalanche provides
centralized identity
Social Shopping
management services and
various tools for user control.
Online Mall Facebook
And of course opt-out and - Purchase History - Friends
others mandated by law. - Interests - Demographics

6. Build Better Shopping Experience
1. Content drives traffic. The most valuable asset of a media is the content that
drives traffic both directly and via search engines and social media. By combining the
media content and a store with interesting selections we can create an outstanding
combination that lures visitors from multiple sources.
2. Targeted offers. By collecting relevant product selections for the customers and
intelligently targeting products to visitors of the media, we can create impulsive
purchase decisions
3. Centralized shopping experience. By bringing products from several merchants
under the same roof we can create meaningfull product selections that consumers
desire. Shared shopping cart gives consumer an easy way of ordering products from
multiple vendors in one order/payment.
4. Community. Social media is a great customer service platform but it can also work
as an efficient marketing and sales booster. Social shopping features are available as a
default in our solutions.

7. Savalanche Publisher Solutions
Savalanche provides tools and services for publishers to build social,
integrated marketplaces to reach media consumers inside their online medias
ECommerce Solutions
Online Mall Web Store
• Online Mall for building online
marketplaces (shop-in-shop)
• Webstore for selling your own
subscriptions and other products via
multiple channels
Advertising and Marketing Solutions
• Product based advertisement Product Ads Facebook Apps
platform that integrates to your
online medias and malls
• Facebook marketing and viral
applications to monetise and grow
your social media audience

8. Savalanche Online Mall
As a SaaS based cloud
service, Savalanche is
customized to your Online Shopping Mall
media and ready for
provides a new and
action in a few days.
effortless business model
Free self service
by allowing advertisers
interface for merchants
to setup online store and merchants all over the
and rent commerce world to sell their goods
space and services within
Automated processes, popular online medias
revenue sharing and
payment processing

9. Savalanche Web Store
Savalanche Webstore is a
multichannel webstore
that works in web, Savalanche Webstore is a
Facebook and mobiles.
full featured and flexible
You can sell anything: SaaS based ecommerce
subscriptions, products, platform that is
digital goods, services, customised to fit into
tickets…
special needs of a
Integrates to your publishers.
circulation system and
ERP.

10. Savalanche Product Ads
Savalanche Product Ads
integrate to your site
seamlessly using
javascript or iframe
technologies.
Ads can be targeted to
your audience/site or
they can be shown in
carousel.
Self service interface for
advertisers to purchase
and manage campaigns

11. Facebook Applications
• Savalanche has two main Facebook Apps Savalanche Savalanche
that we customize for each customer Storefront Social Reader
• Savalanche Storefront is our base for
social shopping experience. It includes Facebook Login
FB Login for shoppers and allows people
to share and recommend products. Facebook Open Graph
• Savalanche Social Reader is our
Comments, like, share
upcoming App for publishers to share
and spread their content in Facebook.
Store on Social Reader
Concept is succesfully executed by Facebook page on Facebook
Washington Post and Guardian, reaching tabs page tabs
millions of new readers in Facebook.
Store on Social Reader
• Both Apps use Facebook OpenGraph API application on application
to maximise the viral effect on sharing canvas canvas
products or content.

12. Build Integrated Shopping Experince
Community Social Commerce
Commerce
Content Widgets
Content Sharing Content
Social Reader
Social Widgets
Product Ads, Links

13. Provision / Rental Based Business Model
Commerce space rentals:~0-2k€/m
(as priced by the publisher)
Merchant Online
Media
3.5%
+60c*
$ Order and
payment
60c payment transaction
fee is collected for all Finnish
bank payments and all
Consumer bank transfers. For PayPal
And credit cards, we take no
extra processing fee.

14. Pricing Packages
Webstore Online Malls
Premium Standard Premium
5-10 k€ No starting or monthly fees 5-10 k€
Monthly fee or Provision 3,5% + No provision fees, collected from
provision 3,5% payment fees merchants
Unique Design Optional customisation of store and Unique Design
included checkout UI 1000-3000€ included
Consultation, training, system integrations, customisations and other extra
work are billed as hourly work or via separately made project offer
Note! We also offer our service as customised whitelabel service for publishers
and merchants. Ask for details and offer from us!

15. Architecture and Interfaces
Publisher media inventories, as extended by Savalanche
Publisher Advertisers & Merchants
Premium Ad Inventory
Ad Servers Ad Networks DSPs
Yield Management, Ad Exchanges …
Unsold … DMP’s
Ad …
Inventory
Savalanche Product Ads Savalanche Webstore
CRM
• Advanced Targeting & Retargeting
• All Inclusive Webstore in
Content • Optimised CTR
Integrated Ads
15 min! ERP
• Multi channel sales
• Detailed Analytics ECommerce
Savalanche Shopping Mall • Safe & Ready Payments Platform
• Branded Shop-in-Shop solution for Media • Recommendations
• High class SEO and social features • Facebook integrated Circulation
• Flexible pricing model set by the publisher Mgmt

16. Savalanche Online Malls
Online Mall Examples for Medias
www.savalanche.com

17. Online Marketplaces
• Online Marketplace is a generic large online store, where suppliers
and merchants can sell their goods. People come to marketplace to
look for products (or services). Examples: Amazon.com, Ebay…
• In marketplace build by Savalanche, publishers can also offer their
readers a shopping channel and good deals. Marketplace can be
limited to subscribers only, making added value for print customers.
• Combined with good Google ranking of large medias, marketplace can
act as a large source of visitors to your media site, or it can directly
serve advertisements in a shopping mall.
• To whom:
• Newspapers
• Yellow Pages companies
• Broadcast medias
• Any online service with wide audience

18. Shopping Clubs / Theme Malls
• Shopping Clubs are usually malls that concentrate on relatively narrow product
selection aimed for a certain user group (e.g. Fashion for women). Clubs usually
require registration or even an invite before they let you enter the store.
Examples: Gilt Groupe, Hautelook, Ideeli.
• Theme malls are open to all, but have product selections that aim for narrower
user groups. They usually have also editorial content and very active
communities linked on commerce site.
• Potential Themes for these kind of stores (that usually match most target groups)
• Women (Fashion, Beauty, Shoes…)
• Children (Clothes, accessories, toys)
• Hobbies (that media is aimed too, e.g. Golf, Cars…)
• Home (interiors, garden, food…)
• Gadgets (electronics, computers, software etc)
• Local services (for local medias)
• To whom:
• Magazines and others medias with clear target groups