Intrapreneurship and the art of innovation (using lean startup in the enterprise)
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A talk I gave at AIMIA on how to use lean in the enterprise. Some case studies here as well as some best practice and pitfalls to avoid
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Intrapreneurship and the art of innovation (using lean startup in the enterprise)
- 1. Intrepreneurship and the art of innovation (using lean Start-up in larger companies)
- 2. Some of our clients…
- 3. System Two approach.. Large corporates SMEs and Start-ups Investments Lean
- 4. What is an intrapreneur?
- 5. Why is lean so important? U.S. packaged goods industry introduce 30,000 products every year, but 70% to 90% fail…
- 6. What is lean? “An approach for launching businesses and products, that relies on experimentation, iterative product releases and engaging a particular type of customer - to shorten product development cycles, measure progress, and gain valuable customer feedback”
- 7. The significance of Early adopters…
- 9. The “learn - build – measure” loop Learn BuildMeasure Would people be interested in a product that made synching their files across devices easier? Value hypothesis Video which shows the product working MVP (minimum viable product) How many people watched and rated the video OMTM (the one metric that matters)
- 10. What are you trying to learn?
- 11. #2 – [a big retail bank]
- 12. The “learn - build – measure” loop Learn BuildMeasure We believe more people will invest in ISA if they see how much their piers are investing Value hypothesis A JavaScript logout interstitial MVP (minimum viable product) How many people bought ISAs in the test group OMTM (the one metric that matters)
- 13. Failure isn’t FAILURE! – its just a value hypothesis disproved – its learning..
- 14. Applying lean to existing projects
- 15. #3 - Palm Pilot
- 16. The “learn - build – measure” loop Learn BuildMeasure We believe people will be prepared to use an electronic device as a calendar, to ensure their data is backed up Value hypothesis A block of wood and a piece of paper MVP (minimum viable product) What was the reaction of people when he used it? OMTM (the one metric that matters)
- 17. Get in front of customers
- 18. #4 - Zappos
- 19. The “learn - build – measure” loop Learn BuildMeasure People will be prepared to order shoes, over the internet, so long as the customer service and proposition is right Value hypothesis A wordpress website MVP (minimum viable product) Orders OMTM (the one metric that matters)
- 20. Not building a business – validating learning
- 21. #5 – ProTrain3d
- 22. The “learn - build – measure” loop Learn BuildMeasure People will be prepared to use 3d as a way of learning Taekwondo remotely Value hypothesis 1 Form prototype MVP (minimum viable product) Number of paid for apps OMTM (the one metric that matters)
- 23. Build feedback loops into the experience
- 24. #6 - Aardvark
- 25. The “learn - build – measure” loop Learn BuildMeasure People will value a way of asking questions to humans online Value hypothesis Simple CMS MVP (minimum viable product) Number of repeat users OMTM (the one metric that matters)
- 26. Strings and sellotape is ok
- 27. #7 – [a really big office space provider] Their logo!
- 28. The “learn - build – measure” loop Learn BuildMeasure Will people be interested in content in areas outside their direct brand “remit” Value hypothesis Approach 100 bloggers with content MVP (minimum viable product) Number of mentions of xxxxx OMTM (the one metric that matters)
- 29. Measure – a single, hard metric Profit CACSales Likes Visits SoftHard
- 30. The benefits of lean…
- 31. Make friends with early adopters
- 33. Creates action
- 35. Work becomes fun
- 37. What to watch out for…
- 38. Must get in front of real customers
- 39. Ugly babies and the fear of failure
- 40. Minimum valuable / viable product
- 41. Large teams are challenging
- 42. Keep momentum – a good experiment today
- 43. Thank you!
- 44. Questions?
Notas del editor
- Thanks > director system
- Product development –User researchBusiness strategyinvest
- Who has heard of lean?Wasting timeWasting moneyBuilding products – self evidently – no one wantsLean is the brilliantly simple solutionDarwinian…
- My definitionA way of building anything within a business (products, big data strategy,marketing strategy, and communication tactics)– faster and more efficiently than ever before by
- IntrapreneurConcept of value hypothesis
- Sean gilchrist > fast to market > 4 months Insight not a problem
- IntrapreneurConcept of value hypothesis
- What the reaction would be when he used it
- IntrapreneurConcept of value hypothesis
- Nick Swinmurn
- IntrapreneurConcept of value hypothesis
- Paper prototype
- IntrapreneurConcept of value hypothesis
- Ran aardvark for 9months “wizard of oz”
- IntrapreneurConcept of value hypothesis
- IntrapreneurConcept of value hypothesis
- The acid test – if you had 60 secs in the elevator with the CEO – would he understand the metric – and would be care?
- Target and engage 20% of a brands audience who are bored by the brand…
- Cut paperwork – powerpoints aren’t our measure of success – MVPs in front of user is all we care about
- Budgets go further
- Lean puts the onus back into the people who work and live for a business
- Getting in front of customers – psychology of the early adopter - Engaging early adopters is a good thing!
- No such thing as failure – only experiments whose value hypothesis are false
- Fear of building something minimum – minimum isn’t bad, minimum is minimum…
- but ensure you involve the person who’s part of the business you need to conduct your experimentApollo effect