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How to create

Mobile Audio Tours
that rock

with
More than half of US museums offer

mobile platforms

to increase
to widen

engagement
audiences

Mobile in museums study - 2012

photo by MoMA
However, the key challenges are

Small Budgets
Limited Resources
Lack of Strategy

Mobile in museums study - 2012

photo by MoMA
Instead, use
as mobile platform

free

No fees, No devices & No preparation!

EASY

Content creation/update, and Crowdsourcing

Tie-in Products in museum shops to boost revenue
Here’s How to

create contents
Record your content

Aim & Tap to Drop the content on Paintings
Here’s How to

find contents

1. Click “Find” to visual search
2. Upon recognition, it shows list of contents
3. Select a content to play

photo by Christian Kerrigan
Tie-in products sold in

museum shops

1. Click “Find” to visual search on products
2. Upon recognition, it shows list of contents
3. Select a content to play
Physical exhibitions are linked to

Multimedia contents
Curators’ audio commentaries

Original artist’s audio commentaries

Foreign language translations
Visitors’ review comments
Youtube Links
(available from Feb. 2014)

Visitor’s questions to the artist
Web Links to similar Arts
(available from Feb. 2014)

Recordings of a docent’s guided tours
engage with visitors

Let them find contents from exhibitions
Let them crowdsource contents

Boost Revenues

Tie-in products with digital contents
Embed contents for more visitors and repeaters

photo by Shutterstock
Questions? Contact us

info@saybooks.me

Visit our Facebook Page

facebook.com/saybooksinc
Visit our Tumblr Blog

saybooksinc.tumblr.com

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How to Create Mobile Audio Tours that Rock!

  • 1. How to create Mobile Audio Tours that rock with
  • 2. More than half of US museums offer mobile platforms to increase to widen engagement audiences Mobile in museums study - 2012 photo by MoMA
  • 3. However, the key challenges are Small Budgets Limited Resources Lack of Strategy Mobile in museums study - 2012 photo by MoMA
  • 4. Instead, use as mobile platform free No fees, No devices & No preparation! EASY Content creation/update, and Crowdsourcing Tie-in Products in museum shops to boost revenue
  • 5. Here’s How to create contents Record your content Aim & Tap to Drop the content on Paintings
  • 6. Here’s How to find contents 1. Click “Find” to visual search 2. Upon recognition, it shows list of contents 3. Select a content to play photo by Christian Kerrigan
  • 7. Tie-in products sold in museum shops 1. Click “Find” to visual search on products 2. Upon recognition, it shows list of contents 3. Select a content to play
  • 8. Physical exhibitions are linked to Multimedia contents Curators’ audio commentaries Original artist’s audio commentaries Foreign language translations Visitors’ review comments Youtube Links (available from Feb. 2014) Visitor’s questions to the artist Web Links to similar Arts (available from Feb. 2014) Recordings of a docent’s guided tours
  • 9. engage with visitors Let them find contents from exhibitions Let them crowdsource contents Boost Revenues Tie-in products with digital contents Embed contents for more visitors and repeaters photo by Shutterstock
  • 10. Questions? Contact us info@saybooks.me Visit our Facebook Page facebook.com/saybooksinc Visit our Tumblr Blog saybooksinc.tumblr.com