How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.
1. Connecting the Dots
between
Twitter & The Sale
Sarah Worsham
Sazbean Consulting
with special thanks to SMCD
& the Detroit Public Library
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
2. Constantly Evolving
photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
3. Why Measure?
photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
4. Set
your
Goal
photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
5. Create
a
Social
Media
Plan
idea of home base, outposts & passports from Chris Brogan - http://www.chrisbrogan.com/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
6. Figure
out
what
to
Measure
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
7. Attention
photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
8. Influence
photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
9. Sentiment
photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
10. Conversions
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
11. Where did you hear about us?
image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
17. Any
Questions?
photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
18. To Learn More:
Crafting a Successful
Social Media Strategy Webinar
April 14th 12-1pm, $30
Measuring Social Media Success Webinar
April 21st 12-1pm, $30
sazbean.com/events
use discount code MarchSMCD for $5 off each
Good only if you register in the next 10 days!
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
19. Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC