"Imagineering your future" Distinguished Annual Lecture at IIT Mumbai SJM School of Management 23 October 2013

1. Imagineering Your Future
23/10/2013
Sudhendu Bali| Executive Vice President - IT, Lodha Group
Imagineering, a word coined by
without Imagination. However just
Walt Disney stands for a combination of
imagination does not suffice for ideas to
imagination
engineering.
become reality. Imagination needs to be
Imagination which is unconstrained
backed by knowledge. Knowledge is
thought process and the one which
that which brings the fruit fallen out of
evolves new ideas. These new ideas
imagination to reality.
and
needs to be supported by knowledge.
We have learned to put together our
We are where we are because of the
skills, knowledge and capabilities in our
different choices that we have made.
approach towards life. Being equipped
Some choses made out of compulsion,
with knowledge and the burden of
some deliberately and some because of
responsibilities, shatters one’s ability to
our luck. However, Imagineering is that
imagine and come out with new ideas.
thought process which could catapult
However
one to a path that he had dreamt of. As
immense happiness that he gets when
quoted by Einstein “Imagination is more
he follows his dream. This opportunity
important
For
could be yielded by Imagineering which
Past Experience:
knowledge is limited to all we now know
could help one fire his thoughts, achieve
and understand, while imagination
his goals and live his dream. We have
embraces the entire world, and all there
got one life and it is up to us to choose
Group VP - Head of IT
Governance, Reliance ADA
Group
ever will be to know and understand.”
how to take it forward.
than
knowledge.
Imagination is that which has led to
one
should
realize
the
Sudhendu Bali
Executive Vice President - IT,
Lodha Group
MBA, IS, Clarkson University
Corporate Head - IT & Group
CIO, SRF Limited
How do we go for Imagineering?
“. KNOWLEDGE IS THAT WHICH BRINGS THE FRUIT
”
FALLEN OUT OF IMAGINATION TO REALITY.
many wonderful inventions in the
which is the process of imagination.
going
Systems Manager, Hindustan
Lever Limited
following three steps. Creating an idea
which keeps people with heart ailment
GM IT, GE Lighting
Imagineering could be performed by
world. Inventions like the pace maker
IT Projects Manager, Al Futtaim
Group
Which is then followed by preparation.
or
be
it
breakthrough
technologies like the stem cells. All of
Then one should enlist support.
which could not have been possible
Shailesh J Mehta School of Management | IIT Bombay, Powai – 400 076
industryinteraction@sjmsom.in |+91 22 45 65456| www.som.iitb.ac.in
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2. the control signals and activating
the robotic arm accordingly.
Imagine
Finally in order to be persistent
Student Feedback:

in his efforts he needs to enlist
support
from
the
comprehend and gave us a
people
lot
around. This would ensure he
Prepare
should also look for mentors
friends or may be just an outcome of
continuous thought process which is
result of knowledge we possess. A good
example to this is the creation of a
challenges
human
The session evoked the
thought in us that we should
coding
brain
which
in
its
capabilities of playing chess. The
machine is capable of processing 1.8
billion moves and also is anticipate the
do something new
would bring the change in
when proceeding with a
the process of speaking to colleagues,
the

It’s always good to consult
methods. Ideas could be generated in
and
how
and keep him on his toes.
our life
plan.
Ideas could be generated by various
computer
on
make our dreams come true
who could encourage him
Enlist
Support
insight
Imagineering could make our
does not become tired of
failure and backs out. One
The session was easy to

There are an array of opportunities
for Imagineering. Be it in creating a
shuttle to Mars, or the topic of science
fiction - telepathy or in creation of next
generation flying cars, there is a lot of
Very
thought
which
provoking
session. Life is a long way to
go and the session showed
us how important is it to
imagineer at this age to live
ideas for new generation to explore.
our dreams for the rest of
However the new generation should
our life
come out of the clutches of knowledge
and
responsibilities
in
order
to
successfully come up and implement
these new ideas.
strategy of its opponent. Another good
example is Leonardo’s projections of
technologies
related
to
air
and
underwater travel that have become
reality only in the 21 century.
The next step would be to prepare
the idea. The various steps involved in
the preparation are validation of the
idea,
brainstorming
and
then
performing primary and secondary
research. An example of the next
generation technology is the bionic arm.
A technology that lets machine to read
Shailesh J Mehta School of Management | IIT Bombay, Powai – 400 076
industryinteraction@sjmsom.in |+91 22 45 65456| www.som.iitb.ac.in
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