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ARKA LIGHTING
Rochester Institute of
Technology
LED Technology
• Our thermal solution has 50% greater heat dissipation
capacity than current commercial technologies
• This, in turn, delivers enhanced LED performance at
reduced cost.
AGENDA FOR ARKA LIGHTING

 Business Model with initial hypothesis
 Pass/Fail criteria

 Market Size

 Plan to get out of the building
LED              Thermal                  50% higher
   manufacturers                                                   Trade            Commerci
                    management               heat                  Presence, p
                    technology and           dissipation                            al
                                                                   ublications, s   Customer
Government          LED          Awareness   rate with         Web hows
                                                                   based
Agencies            systems                  same form                              s
                                 Building                      demos,               Indoor
(DOE)               integrations             factor            education
       Suppliers    Certifications                                                  Applications
                                                Better             Direct Sales
Environmental                            For given
                                                performance
                                         lumens,in lumens at                        Replacemen
conscious Groups
                                         fewer LEDS
                                                lower watts                         t Lamps
                     IP                                         Luminaires
                                         leading to
                                           Lower                Manufacturers
Luminaire                                lower cost
Manufacturers             Systems          operating
                          Design           temperature
                                           increases
                                           reliability          OEMS
     ASIE, Groups
                                            Requires no
                                            infrastructure
                                            changes

   Developments
   Costs                                                                    Sale of
                                                                            Products
                     Cost of Sales
Rejection of   Challenges with   Technolog    Lackluster   Initial
value          execution (long   y does not   customer     research
proposition    time, more        deliver      feedback     suggests
               expensive)        performan                 that it is not
                                 ce or cost                a high
                                 benefit                   priority for
                                                           commercial
               Technology                     Rejection    customers
               not defensible                 of value     to adopt
                                              propositio   indoor
                                              n            replacemen
                                                           t LED lamps



                           Losses
                           incurred
                           because
                           costs exceed
                           revenue
MARKET SIZE
   Over 27% of the energy consumption in the
    commercial sector is used for lighting
LED MARKET

   LED lamp and luminaire revenues are
    expected to increase to $74 billion in 2020.

   CAGR for LED industry is >40% with LED
    market penetration at 5% today
Confidential Information - Shared under
                                                 Existing NDA


SELECTED ADDRESSABLE MARKET
   Replacement lamps (general illumination)
     Global   Installed base = 15 Billion sockets – All
      of this is likely addressable

     ~350M   * 0.5% LED = 1.75M * $40 = ~$7M
      (current market size)




                                                                                   7
                            US Lighting market characterization, DoE report 2002
GETTING OUT OF THE BUILDING NOW…

   We’re talking to (some combination of):
     OEMS

     Architects

     Lighting designers
     Lighting Distributors

     Facility Managers (Stanford, RIT)
 Thank   you!

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Akra lighting lecture 2 bus model canvas

  • 1. ARKA LIGHTING Rochester Institute of Technology LED Technology • Our thermal solution has 50% greater heat dissipation capacity than current commercial technologies • This, in turn, delivers enhanced LED performance at reduced cost.
  • 2. AGENDA FOR ARKA LIGHTING  Business Model with initial hypothesis  Pass/Fail criteria  Market Size  Plan to get out of the building
  • 3. LED Thermal 50% higher manufacturers Trade Commerci management heat Presence, p technology and dissipation al ublications, s Customer Government LED Awareness rate with Web hows based Agencies systems same form s Building demos, Indoor (DOE) integrations factor education Suppliers Certifications Applications Better Direct Sales Environmental For given performance lumens,in lumens at Replacemen conscious Groups fewer LEDS lower watts t Lamps IP Luminaires leading to Lower Manufacturers Luminaire lower cost Manufacturers Systems operating Design temperature increases reliability OEMS ASIE, Groups Requires no infrastructure changes Developments Costs Sale of Products Cost of Sales
  • 4. Rejection of Challenges with Technolog Lackluster Initial value execution (long y does not customer research proposition time, more deliver feedback suggests expensive) performan that it is not ce or cost a high benefit priority for commercial Technology Rejection customers not defensible of value to adopt propositio indoor n replacemen t LED lamps Losses incurred because costs exceed revenue
  • 5. MARKET SIZE  Over 27% of the energy consumption in the commercial sector is used for lighting
  • 6. LED MARKET  LED lamp and luminaire revenues are expected to increase to $74 billion in 2020.  CAGR for LED industry is >40% with LED market penetration at 5% today
  • 7. Confidential Information - Shared under Existing NDA SELECTED ADDRESSABLE MARKET  Replacement lamps (general illumination)  Global Installed base = 15 Billion sockets – All of this is likely addressable  ~350M * 0.5% LED = 1.75M * $40 = ~$7M (current market size) 7 US Lighting market characterization, DoE report 2002
  • 8. GETTING OUT OF THE BUILDING NOW…  We’re talking to (some combination of):  OEMS  Architects  Lighting designers  Lighting Distributors  Facility Managers (Stanford, RIT)
  • 9.  Thank you!