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Columbia B7739-002
Day 1 - Advanced Entrepreneurship
April 16, 2012



Steve Blank
Bob Dorf
Alexander Osterwalder
Order of Presentations


1. Bakemba
2. DEN
3. Diagnosly
4. eFood
5. Factabase
6. Jiae
7. Kadak
8. Mobile Marketing
9. Pulze
10. Social Crowd
11. Table Compass
12. TVM
13. YSN
                          2
Bakemba
                                                    BAKAMBA
TEAM MEMBERS                    Ari             Scott          Alex            Sarah       Francois       Michael
                               Harkov           Greco         Morrison        Shenton      Viargues        Burke
Degree program and              MBA             MBA             MBA             MBA          MBA            MBA
Department/Major
Provide your LinkedIn       http://www.li    http://www http://www.l        http://www.   http://www.    http://www
public profile URL          nkedin.com/p     .linkedin.co   inkedin.com     linkedin.co   linkedin.co    .linkedin.co
                            rofile/view?id   m/pub/scott    /profile/view   m/pub/sara    m/profile/vi   m/pub/mic
                            =19701706&t      -              ?id=2524357                   ew?id=2830     hael-
                                                                            h-
                            rk=tab_pro       greco/2b/50    5&locale=en                   9491&trk=t     burke/13/5
                                             2/54                           shenton/34/
                                                            _US&trk=tya     505/180       ab_pro         4b/579
                                                            h
Are you the subject                                         Yes. Digital
matter expert (SME) for                                     media&
this team?                                                  marketing.
Pick a role you think you   Picker /         Hacker /       Hustler /       Hustler       Hustler        Hustler
most likely will play on    Designer         Designer       Picker                        Picker
this team (Hustler,
Hacker, Designer or
Product Picker)
Anything interesting we
should know about you
(be brief)
Bakemba                                       FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




                                                                                        Get: PR, digital WOM, SEO,
                            1. Itinerary collection &
                                                                                        SEM, consumer promotions          1.    Traveling to urban
                               updates
                                                                                                                                destination and a
                                                                                        Keep: great customer service,           desire for
                            2. Marketing / PR            For Customers:
                                                                                        expand cities, improve partner          authentic
Partners: hotels, local                                  1.   Access to authentic,      offerings
merchants, airlines, onli   3. Customer service –             non-touristy spots                                                experiences
ne booking sites, local        locals & travelers                                       Grow: CRM / relationship          2.    Own smart phone
    sites, rental car                                    2.   Better planned days       marketing, expand offering to           / tablet (ideal)
companies, internation                                        = easier, maximize        more cities                       3.    Age 25-45 / target
al phone data carriers                                        vacation time                                                     25-35 (?)
                                                                                                                          4.    Professional,
     Suppliers: local                                    3.   Save time                                                         $50k+ income
  trendsetters, work in                                                                                                   5.    Time-starved
hospitality, younger/cre                                 4.   Clean UX and
 ative, bloggers, active                                      interactive itineraries                                     Our job:
         parents                                              take the guidebook                                          -making planning
                            1. Web developers                 to 21st century            1.     Search (SEO/SEM)                quicker, easier,
                            2. Marketing/PR team                                         2.     Social media                    painless
Get itineraries: $$ for
                            3. Local expert              For Local Experts:              3.     Travel blogs              -access to off the beaten
   sales as well as
                               outreach                  1.   Monetize your local        4.     Travel/local sites              path spots
exposure (blog, video)
                            4. Sales force (low end,          knowledge                                                   -vacation that meets
                               in person)                                                                                       their specific
                                                                                                                                interests




   Fixed costs: upfront development of site and app                       How: Sell itinerary for $4.99, pay local 20%, keep 80% gross
                                                                                                      margin.
                    Variable costs:
 talent/people, marketing/advertising, compensation of                       Pricing tactics: compete between guidebooks & free
                locals, product iterations                                Promos: 1st free, free if feedback, buy 1 get 1 free, free if FB
                                                                                                        post
DEN
          Digital Exchange Network
TEAM                Amy Villari       Steve Alperin     DaveSpezzano   Alexey        Dmitry Dyakin
MEMBERS                                                                Okhlopkov
Degree program      EMBA –            MBA Finance,      EMBA NY 2012   London-       London
and                 generalist        Management                       Columbia 13   Columbia 13
Department/Ma       (finance, mgmt,
jor                 marketing)

Provide your        NA                http://www.link   NA             NA            NA
LinkedIn public                       edin.com/profil
profile URL                           e/edit?trk=hb_t
                                      ab_pro_top
Are you the         Yes               Yes               No             No            Np
subject matter
expert (SME) for
this team?
Pick a role you     Designer/Hustle   Designer/Produ    Hustler        Hustler       Hustler
think you most      r                 ct Picker
likely will play
on this team
(Hustler, Hacker,
Designer or
Product Picker)
DEN                              FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9

                                           --People have
                                                                                          People who need
                                           trouble finding
Alumni groups,                                                                            high quality
                                           expert, reliable, ver
Networking                                                                                information and
                                           ified information.
groups, (build to                                                                         services and
suit..potential     Software                                        Tap communities       have trouble
                                           --People spend
white label         development, busin                              already               finding it.
                                           huge amounts of
sevice)             ess development,                                transacting offline
                                           time displaying
                                                                    or chaotically        Business
                                           expertise with no
Outsourced                                                                                builders,
                                           tangible benefit
engineering                                                                               salesmen,
teams,                                                                                    anyone who has
                                           --A marketplace to
We get paid to                                                                            ever looked for a
                                           match buyers and
increase bonds                                                                            connection once
                                           sellers
between                                                                                   removed from
                                           --Simple easy way
members ,make                                                                             their closest circle
                    Cash, engineering      to aggregate
crucial offline                                                      Affinity groups      --Reduce the
                       talent, biz         postings about
activity more                                                                             friction to finding
                     dev, behavioral       expertise
efficient. Allow                                                                          info, help me get
                       economics           --Scoring/ranking
monetization of                                                                           value from what I
                    expertise, project     for reliability.
expertise.                                                                                do for others and
                      management                      ?
                                                                                          what I know.


MVP engineering/hosting/design costs are
  fixed as is some project management..                 Free to join and use– then transaction fee,
community management, feature set buold                listing fee, fee for top tier circles
                are variable
Diagnosly
                                                                 DIAGNOSLY
TEAM MEMBERS          Thomas Tracey       Jonathan              MelissaWingard     Nina Tandon          Tim Berry           Vladimir
                                          Achenbach             Phillips                                                    Vinogradov
Degree program        Global EMBA –       Global EMBA –         Global EMBA –      PhD Biomedical       Global EMBA –       Global EMBA –
and                   A&E ‘13             A&E ‘13               A&E ‘13            Engineering,         A&E ‘13             A&E ‘13
Department/Maj                                                                     EMBA NY ‘12
or
Provide your          http://www.linke    http://www.linke      http://www.linke   http://www.linke     http://www.linke    http://www.linke
LinkedIn public       din.com/in/thom     din.com/pub/jon       din.com/in/mwp     din.com/pub/nin      din.com/profile/v   din.com/profile/v
profile URL           astracey            athan-                austin             a-                   iew?id=26112345     iew?id=5535043
                                          achenbach/32/63                          tandon/15/953/3      &trk=tab_pro        &trk=tab_pro
                                          7/459                                    5
Are you the           Yes                 Yes                   No                 Yes                  No                  No
subject matter
expert (SME) for
this team?
Pick a role you       Product Picker      Designer              Hustler            Hustler, Designer,   Hustler or          Designer
think you most        Designer            Product Picker        Product Picker     or Picker            Designer
likely will play on                       Hacker
this team
(Hustler, Hacker,
Designer or
Product Picker)
Anything              * Psychology        Electrical            • Working in       Tissue               Real estate         Master of science
interesting we        major, studied      Engineer,               Dell’s M&A       Engineer,Certified   entrepreneur and    in applied
should know           pre-med, then       Certified in            group.           yoga instructor      father of 3         mathematics and
about you (be         worked in tech      Medical               • Lived in                                                  physics,
brief)                startups            Regulatory              Singapore and                                             Experienced in
                      * Fascinated with   Affairs, Spends         East Timor.                                               M&A
                      singularities.      spare time fly
                                          fishing or skiing.
Diagnosly                                    FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




• Diagnostic and
  monitoring device                                                              Get customers:                 Patients
  OEMs                        • R&D                                              • Partnerships              Device Makers
• Lab-on-chip OEMs            • Tech support         Problem / Need –            • Online marketing            Physicians
• Health networks             • Partner sales &      Medical diagnostic          Keep + Grow:                   Payers
• Testing labs                  support               tests cannot be            • Quality service
• Clinical research                                                                                           Researchers
                              • Customer support    conducted effectively          and
  companies
• Online health service                             outside of a hospital        • user experience      What they want:
  providers                                               or clinic.                                    • Fewer hospital
                                                                                                          visits (spend less
  Getting from them:                                    Key Features –                                    time, and money)
• Hardware to conduct                                Provide an easy way
  diagnostic tests                                                                                      • On-demand
• Access to customers
                                                    for diagnostic devices                                testing
  Payment process                                      to connect to the           Online (direct)      • Frequent testing
                              • Industry experts        internet, so that                               • Access to test data
        Giving them:                                      patients and
                                                                                    Physicians
•   A platform
                                Engineers and                                        Hospitals          • Integration with
                                designers             physicians can run                                  other health data
•   Mobile connectivity                                                                Clinics
                              • IP experts          tests and access their                              • Privacy, security
•   Data mgmt
•   Integration with online   • Privacy experts      data from anywhere.          Health networks
    health ecosystem          • Lawyers




         •    People (R&D)
         •    Tech infrastructure                                            •     Testing fees (per test)
         •    Customer acquisition                                           •     Monthly subscriptions
Day 1 presentations columbia apr 2012
Day 1 presentations columbia apr 2012
FACTABASE
                                              FACTABASE
TEAM               Mary Leong              Alex Farfaro          CalinBota              BaderAlKahtani         Prosasty Chaudhuri
MEMBERS

Degree             BS,MS Food Science      BS, MS Aerospace      Engineering            BS Finance             BS, MS
program and                                Engineering                                                         Computer
Department/M                                                                                                   Engineering
ajor

Provide your       http://www.linkedin.c   http://www.linkedin   http://ua.linkedin.c   http://sa.linkedin.c   http://www.linkedin.
LinkedIn public    om/pub/mary-            .com/pub/alexis-      om/pub/calin-          om/in/baderalkaht      com/pub/prosasty-
profile URL        leong/5/910/a00         farfaro/1/973/2       bota/18/30a/8a8        ani                    chaudhuri/6/147/45
                                                                                                               9


Are you the        CPG experience          Director Business     Business manager       Strategy consultant,   Consultant/Technolo
subject matter                             Development                                  Web Entrepreneur       gist – Financial
expert (SME)                                                                                                   Services
for this team?


Pick a role you    Hacker = Engineer       Hustler = Customer    Designer = Product     Picker = Visionary     Designer = Product
think you most                             Development
likely will play
on this team


Anything
interesting we
should know
about you (be
brief)
FACTABASE                                       FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




                                                                                    • Automated Services
                                                        Enhancing access to
 • National Statistics     • Collecting and preparing   public statistics on        • Personal assistance     Companiesand
   Offices                   the statistical tables     emerging markets that       • Co-creation             individuals with a
                           • Development of             often have issues                                     need for detailed
 • Public Authorities        automation software and    relating to:                                          public statistics on
                             webapps                    1) Availability:                                      Emerging Markets.
 • International           • Customer acquisition and       Believed to be non                                  • Frequent and
   Organizations             management                     existent or are                                       comprehensive
                                                            difficult to find.                                   (Financial services,
                                                                                                                 consulting, Media,
 • Companies that                                       2) Convenience:                                          Universities and R&D)
   publish public                                           Require multiple                                   • Frequent and
   statistics                                               steps to prepare                                     sector/country
                                                            them for use and/or                                  specific (Ad Agencies
                                                            compare multiple                                     and Market Research)
                                                                                    • Online
                                                            tables from multiple                               • Non-frequent and
                             • Software/Web
                                                            sources.                                             comprehensive
                               developers
                                                        Through a user friendly     • Direct Sales               (Individuals or Students)
                             • Research analysts                                                               • Non-frequent and
                                                        one-stop setting with
                             • Data entry people                                                                 sector/country
                                                        easy
                             • HR and admin                                                                      specific
                                                        search, visualization
                             • Business                                                                          (Entrepreneurs,
                                                        and export options.                                      International investors)
                               Development
                             • IT Infrastructure




• FTE, IT costs, Rent (Fixed)                                           • Subscription model (comprehensive or
• Part time employee salaries, SEO (variable)                             sector/country specific) for premium tables
What are the most important costs inherent                              • Per-table sale options for premium tables
                                                                        • Ad-based modelmake money? What’s the
                                                                           How do we for free tables
in our business model? Fixed? Variable?                                 • API access for applicationPricing tactics?
                                                                               revenue model? developers
                                                                        • Special pricing for customized reports
JIAE
                                                              Jiae
TEAM MEMBERS            Deymon Chen        Hugh Guo              Mathias Rosenthal        James Hagen           Scott Yoo




Degree program and      EMBA Global-Asia   EMBA Global-Asia      Columbia Business        Columbia Business EMBA Global-Asia
Department/Major        2013               2013                  School 2012              School 2012       2013



Provide your LinkedIn http://www.linkedin. http://www.linkedin.c http://www.linkedin.com http://www.linkedin.
public profile URL    com/pub/deymon- om/in/guoyu                /pub/rosenthal-         com/in/jamesohag
                      chen/48/2a4/12                             mathias/24/7b8/97a      en

Are you the subject     Business           User Experience       Business development Business                  Marketing; Ssales
matter expert (SME)     Development        Design, Business                           Development
for this team?                             Development

Pick a role you think   Hustler            Designer              Product Picker           Strategist            Hustler
you most likely will
play on this team
(Hustler, Hacker,
Designer or Product
Picker)

Anything interesting Citibank, Setup       Chief Designer of     Banking, Startup-Chile, eCommerce              Doosan marketing
we should know about China’s first rural   Baidu.com, Blogger    North American          President, social      regional manager,
you (be brief)       foreign lending                             Chilean Chamber         media strategist for   supply chain
                     company                                                             nonprofit              management
Top Designers            Platform Management    Collect and Share Ideas   Acquisition                  Designers
Design School            Customer Acquisition   Tools for Design School   Retention                    Design schools
Design Media             Expanding Reach        Targeted Ads              Automated Services           Consumers
Government                                      Space     Find Good       Co-creation                  Companies
Web Partners                                    Designers Content                                      Advertiser
Companies/Brands                                Acquisition                                            Publisher
                                                Find Projects or Jobs




                         Platform                                         Jiae.com
                         Customer Base                                    1300 Design Schools
                         Brand                                            Design Union Sites
                         Network                                          SNS Sites (weibo, renren)




        Platform Costs                                              Advertising
        Customer Acquisition Costs                                  CPS (click per sales) and Design Products Sales
        Marketing Costs                                             Free Products and Services
Columbia B7739-002: Advanced Entrepreneurship
                                                               Kadak
TEAM               Stella Chan          Adeem                Richard James        Shashi               Neeraj Lal           Sanjay
MEMBERS                                 Fenster                                   Shrimali                                  Bharadwaj
Degree program     EMBA                 EMBA                 EMBA                 EMBA                 EMBA                 EMBA
Provide your       http://www.linkedi   http://www.linkedi   http://www.linkedi   http://www.linkedi   http://www.linkedi   http://www.linkedi
                   n.com/pub/stella-    n.com/pub/adeem-     n.com/pub/richard-   n.com/pub/shashi-    n.com/pub/neeraj-    n.com/pub/sanjay-
LinkedIn public    chan/9/a15/451       fenster/1/a68/632    james-aca-           shrimali/0/7a6/83b   lal/29/67a/29b       bharadwaj-p-e-
profile URL                                                  ca/27/220/584                                                  leed-ap-
                                                                                                                            csi/2b/340/15b


Are you the        Yes                  Yes                  Yes                  Yes                  Yes                  Yes
subject matter
expert (SME) for
this team?
Pick a role you    Designer =           Picker =             Picker =             Hacker =             Hacker =             Hustler =
think you most     Product              Visionary            Visionary            Engineer             Engineer             Customer
likely will play                                                                                                            Development
on this team
Anything           Grew up in           Career – big         Grew up in           Technology           Grew up in           Most precious
interesting we     Hong Kong;           bank finance -       the UK (raised       management           Delhi ->             -family &
should know        enjoy                > start-up ->        on tea);             and strategist,      Career in            friends. civil
about you (be      travelling; love     big industrial       Career in            from an              Corporate            engg./Real-
brief)             Dogs; drink          firm                 accounting           entrepreneuri        Finance and          est.
                   tea every            Grew up in a         and finance          al family            Audit - > enjoy      developer;
                   single day!          village and I        consulting;          background,          travelling and       next: add real
                                        love Tea!            Tea junkie!          love to sing         a cup of tea         estate finance
                                                                                  and act              everyday             to the list;
Kadak                                                    FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9



    Who are our Key               What Key Activities do
         Partners?                    we require?                                                       How will we Get, Keep
•   Indian stores and Asian   •   Purchasing raw material
                                                                 Which of our customer’s                and Grow Customers?
    stores                    •   Brewing tea
                              •   Setting up retail outlets      problems are we helping            • Consistent quality
                                                                                                                                         Who are our most
•   Eventually tea makers     •                                            to solve?                • Increase product variety
                                  Advertising, & marketing
                                                                                                    •                                  important customers?
•   Indirect distribution     •   Setting up customer feedback   • consumer have limited
                                                                                                      loyalty program tea card
                                                                                                    • word-of-mouth from students     • repeat customers, Asian-
    through -- subway,            channel and analysis
                                                                   access to authentic Asian          (campuses)
                              •   Business development with                                                                              immigrants consumers
    panda express                                                  tea in a retail format           • Tea cart promotion via
                                  campuses                                                                                            • health conscious
                              •   Product mix creation                                                Facebook or Tweeter
    Who are our key                                                                                 • Tea tasting event to collect       customers
                              •   FP&A management
        suppliers?            •   Hiring                                                              customer feedback (via iPad)
•   Indian store from NJ                                          Which customer needs                                                     What are their
•   Chinese stores from                                             are we satisfying?                                                       archetypes?
    Chinatown                                                    • Anyone with desire to                                              •   The Indian/chinese/Asian
•   Grocery stores such as                                         consume authentic Asian tea                                        •   The rising teen
    Wal-mart                                                       outside home                                                       •   Healthy parents
•   Restaurant                                                                                                                        •   Undergrads/students
    utensils/hardware          What Key Resources we                                                                                  •   Baby-boomers
                                                                                                           Through which
    suppliers                            require?                     What are the Key                    Channels do our
                              • Money                             Features of our product                                               What Job do they
                                                                                                         Customer Segments
 What are we getting          • Retail outlets                     that match customers                                               want us to get done for
                                                                                                         want to be reached?
  from them? Giving           • POS system to track sales              problem/need?                                                           them?
          them?                                                                                     •       direct retail
                              • SAP system for accounting        • taste of our tea (quality)                                         • make the tea (incl.
• Milk, sugar, Splenda, tea   • License from NY / Campus         • the availability of tailored
                                                                                                    •       direct-to-home
                                                                                                                                        picking the best
   leaves, cups, spices,        approval                            flavor                                  delivery                    ingredients)
   pots/pans                  • HR for hiring & training         • speed of delivery                                                  • education of tea
• MONEY, more revenue         • Tea brewing equipment            • convenience



   What are the most important costs inherent in our
                        business model?
Fixed                                                                                  How do we make money? What’s the revenue model?
• Rent                                                                                                         Pricing tactics?
• Equipment, furniture and fixtures                                                •   Low Intro promotion price to attract customers($0.99)
 Variable                                                                          •   Keep the price close to Starbucks thereafter
• Raw materials & supplies                                                         •   Never price below breakeven even during promotion period
• Employee salaries                                                                •   Find ways to give them discounts (survey --- buzz discounts)
Mobile Marketing
                                                TEAM IDEA 20
TEAM MEMBERS            Jorge                   Alex                    Hasan                  Broor Spahr
Degree program and      B.S. in Economics       M.Sc. Computer          B.A.Sc in Systems      M.Sc. Economics
Department/Major                                Science                 Design Engineering     LL.M. Dutch Law
(in addition to
EMBAG)

Provide your            http://pe.linkedin.co   http://uk.linkedin.co   http://www.linkedin.   http://uk.linkedin.co
LinkedIn public         m/pub/jorge-            m/in/agoncharuk         com/in/hasanshahid     m/in/broor
profile URL             melgar/38/281/53

Are you the subject     No                      Yes                     Yes                    No
matter expert (SME)
for this team?


Pick a role you think   Designer                Hacker, Picker          Picker, Hacker         Hustler
you most likely will
play on this team


Anything interesting    Writes poetry           Created published       Owns a gastropub       Owns website
we should know                                  magazine                                       broor.com
about you (be brief)
Mobile Marketing


                                             Problems solved:
                                             - Allow customers to      Get/keep/Grow
                      Key Activities do      develop and execute        Customers?
                                             mobile marketing                                 Most important
 Who are our Key        we require?                                   Low-cost platform
                                             campaigns (based                                   customers?
   Partners?              Software                                   that is effective and
                                             on interactive                                  Small businesses
   Telecoms           development, data                             quickly shows results
                                             access with end                                         (or
                           analysis                                  (switching costs for
                                             users)                                          Telecoms, marketi
 Who are our key                                                        telecoms and
                                                                                               ng agencies?)
    suppliers?                                                            marketing)
                                             Needs satisfied:                                  What are their
 Telecoms, search                                                                               archetypes?
      engines                                - Efficient low-cost
                                             communication with                               Companies that
                                             end consumers                                   would want to use
   What are we                                                                               mobile marketing
   getting from                                                                                    services
  them? Giving             What Key          Key features?
                                             - Simple                Which Channels?         Job they want us
      them?             Resources we
                                             standardized Web-       Online (trade fairs?)      to get done?
 Phone numbers/            require?
                                             based software tool                               Deliver msg to
    short code,            People, IT
                                             allowing use of                                    end-customer
    advertising       infrastructure (data
                                             SMS, QR codes and                                through platform
                             center)
                                             NFC



  Important costs? Fixed? Variable?
Software (technology) development, (fixed)                     Subscription fee, campaign fee and
        marketing/sales (variable)                                 performance-based fee?
Pulze
                                                                                  Pulze
TEAM MEMBERS          Riyaz Habibbhai           Jay Chopra               JohnGole           Lane Harwell            DanielloNatoli            Vladimir Baranov

Degree program        Global EMBA A&E           EMBA New York            EMBA Global        MBA                     EMBA NY                   GLOBAL EMBA A&E
and                   Entreprenuership/                                  A&E
Department/Major      Marketing

Provide your          http://www.linkedin.c     http://www.linkedin.     http://cz.linke                            http://www.linkedin.co    http://www.linkedin.com/pro
LinkedIn public       om/in/riyaz               com/profile/view?id=     din.com/pub/j                              m/pub/daniello-natoli-    file/view?id=18716074
profile URL                                     2794000                  ohn-                                       cfa/b/4a6/950
                                                                         gole/0/294/6b
                                                                         b
Are you the subject   1. I have worked with     Not directly, but I am   Partly-- lots of   No                      I have current relevant   1) I worked at HR Software
matter expert         a HR Managers in the      associated (interning)   market                                     experience working with   company specializing in
(SME) for this        past that have stated     with the Venture         research                                   HR and Columbia           competencies and surveys
team?                 certain challenges of     Advisory arm of a law    experience                                 Recruitment Efforts       2) I helped spread the use of
                      retention                 firm and work with a                                                                          Social Platform at DB (Jive)
                      2. Working in the         few social media
                      large corporation, I      type start-ups.
                      have seen first hand
                      how the polling and
                      surveys do not
                      address the issues of
                      the employees
Pick a role you       Product Picker            Would love to do         designer/          Not sure - strong       I would like to pursue    I would like to learn more
think you most        Designer                  Customer Outreach,       hustler            experience in           the Customer              about Customer
likely will play on                             Sales and Marketing                         community building,     Development role          Development and getting first
this team (Hustler,                             (as that is something                       sales, strategy,        primarily and also help   client to sign up and thus I am
Hacker, Designer or                             I have never done                           attracted to concept    the Visionary             picking a role of a Hustler.
Product Picker)                                 before).                                    of new interface for
                                                                                            org strategy building
                                                                                            + engagement
Anything              Too much to fit in this   As far as I know I am    manage ICT                                 Given my finance          I started and not succeeded
interesting we        little box. Interesting   the only person with     market                                     experience combined       with 2 start-ups,
should know about     experiences of life       a Marine Engineering     research in                                with my current role, I   avtomatsoftware.com and
you (be brief)        cannot be boiled          background at CBS        emerging                                   believe firms that are    avtomatproductions.com
                      down into a brief                                  markets                                    able to maintain their
Pulze                             FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




                          R&D                                        Key Account
 Partners
                        Marketing and                                management
    Software             Manage the                                                    Enterprises with
     vendors              platform            Improve employee       Customized        1000 employees
                        Recruitment              retention         service based on
Enterprise social                                                       needs
   platforms           Lead gen
                                                                                             HR decision
                                              Provide employees
                                                                                              makers
                                                 ownership in
 Suppliers                                    business strategy

   Cloud service                                                    Inside sales
                                              Build congruency
                        Software                                       force
                                               in business and
     Data               developers
                                              product strategy
  warehousing                                                             website
                           HR talent
    3rd party
    analytics        Research experts



                                Variable
    Fixed
                                Customer acq.                One time
        Payroll                                             service fee
                                Talent acq.                                   Subscription
    marketing                                                                   service
             Sales
Social Crowd
                                           Social Crowd
TEAM MEMBERS          MarieLesaicherre    Chris Gale           Mathieu Prado   William Respess

Degree program        MS Chem Eng.        Ex. MBA in Finance
and                   PhD Chem biology
Department/Major
Provide your
LinkedIn public
profile URL
Are you the subject
matter expert
(SME) for this
team?
Pick a role you       Hustler
think you most
likely will play on
this team (Hustler,
Hacker, Designer or
Product Picker)
Anything
interesting we
should know about
you (be brief)
Social Crowd                         FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




                                                Shop owners who            Direct contact and
                            Project           want to renovate their           social media.
                         management,          building & needs both           Retaining and
                      renovation, software.      cash & expertise          growing customers           “Neighborhood”
 Key partners and                              (renovation, project        will be a challenge.      shops who need $
   suppliers are                              management, …) but
  people from the                                                                                     for their business
                                               also providing them                                   but also “do good”
   construction/                                 for a “supply” of
renovation industry                                                                                 for their community.
                                                customers as the
                                               business is starting.                                People who want to
   We get know-
how/expertise & we                                                                                   invest in their local
                                                People investing $                                    community while
give them … work!                                and in their local       Media, social media,      also getting a return
                                              community, satisfying         direct contact,         on their investment.
                      Financial, physical,       their desire for a           chamber of
                         technical, HR        return on $ but also to         commerce
                                                invest in their local
                                                    community.




  Web platform, program management and
             technical support                                      Brokerage fee, licensing, advertising
Table Compass
                                                                Table Compass
TEAM                  Jaidev Rao           Abhishek              Bill Cooke           Sarah Brown            Rob                   Dennis Kwon
MEMBERS                                    Sheetal                                                           Montrone
Degree program        EMBA                 EMBA                  EMBA                 EMBA                   EMBA                  MBA
and
Department/Major

Provide your          http://www.linkedi   http://www.linkedi    http://www.linkedi   http://www.linkedi     http://www.linkedi    http://www.linkedi
LinkedIn public       n.com/in/jaidevrao   n.com/in/asheetal     n.com/pub/bill-      n.com/profile/edit?    n.com/pub/rob-        n.com/in/denniskw
profile URL                                                      cooke/9/527/24       trk=hb_tab_pro_to      montrone/b/465/a      on
                                                                                      p                      4b



Are you the subject                                              SME
matter expert
(SME) for this
team?
Pick a role you       Hacker = Engineer    Hustler = Customer    Picker = Visionary   Hustler = Customer     Designer= Product     Hacker, Product
think you most                             Development                                Development            Picker                Picker
likely will play on
this team
(Hustler, Hacker, D
esigner or Product
Picker)


Anything              Has worked with      Love talking to       I started a solar    Wrote a business       Worked on a           Helped start
interesting we        two clean energy     people and telling    company three        plan for a skin care   television start-up   GroupMe, Recently
should know about     start-ups in the     lies                  years ago and it     company                and finances          launched several
you (be brief)        past year                                  just went bankrupt                          independent films     online startups and
                                                                                                                                   a photobooth
                                                                                                                                   business
Table Compass



 Key Partners             Key Activities            Which of our customer’s      How will we Get,           Who are our most
 Restaurant owners        • Platform design and     problems are we helping to   Keep and Grow              important
                                                    solve?
                            development             • Empty tables
                                                                                 Customers? Retention       customers?
 Key Suppliers            • Business                • Difficulty making          plan: points system,       Both restaurants and
 Possibly Open Table        development,               reservations              Groupon, promotional       end users
                            partnerships and        • Price                      item, value add free
 What are we getting        marketing                                            meal, etc.                 What are their
                                                    Which customer needs are
 from them?                                         we satisfying?
                                                                                                            archetypes?
 Reservation Service                                • Restaurants: revenue                                  People who
                                                      management, working                                   plan, price
                                                      capital                                               conscious, occasions,
 Giving them?                                       • End Customers:                                        groups of friends
 Restaurant traffic                                   discounted meals,
                                                      secured reservations,      Through which
                                                      restaurant comparisons     Channels do our            What Job do they
                                                                                 Customer Segments          want us to get done
                          Key Resources             What are the Key Features    want to be reached?        for them?
                          • Designers,              of our product that match    • Restaurants: face to     End customer:
                            Engineers               customers problem/need?        face meetings
                                                    • Discounted pricing
                                                                                                            discounts
                          • Business                • Restaurant discovery
                                                                                 • End Customers: Word      Restaurants: fill seats
                            development, Sales                                     of mouth marketing,
                          • Money                                                  online, direct email




What are the most important costs inherent in our                  How do we make money? What’s the revenue
business model?                                                    model? Pricing tactics?
Fixed Cost: Building the website                                   Options: listing fees, percentage of restaurant
Variable: Marketing, sales people, advertising                     fee, restaurant flat fee, first year free, etc.
TVM Technologies
                                                         TVM Technologies
TEAM                  Brian Vogt           Doug Carlson         Mohamed                AG Crum              Gabriel Giles        Sameer Kotak
MEMBERS                                                         Maimouni

Degree program        EMBA                 EMBA                 EMBA                   EMBA                 EMBA                 EMBA
and Department
/Major

Provide your          http://www.linkedi   http://www.linkedi   http://es.linkedin.c   http://www.linkedi   http://www.linkedi   http://www.linkedi
LinkedIn public       n.com/pub/brian-     n.com/pub/doug-      om/pub/mohamed         n.com/in/agcrum      n.com/pub/gabriel-   n.com/pub/sameer
profile URL           vogt/4b/617/2a7      carlson/3/a15/650    -                                           giles-p-             -kotak/6/32b/10
                                                                maimouni/8/505/8                            e/0/744/a5a
                                                                a5


Are you the           Yes
subject matter
expert (SME) for
this team?

Pick a role you       Picker               Hustler              Designer               Hacker               Hustler              Hustler
think you most
likely will play on
this team

Anything
interesting we
should know
about you (be
brief)
TEAM NAME HERE                       FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9




                                                                        Get, keep, grow?
    Partners?                                    Customer’s            End-users: PR,
                           Activities?        problems? End-                                    Most important?
 Shoe mfg.'s/                                                          branded captivity
                       Customer input,      users: foot sweat,                                  Men, dress &
 branders by                                                               Partners:
                        IP filings, beta         hot, cold.                                    business casual
   region ,                                                              Convince of
                       development, ,            Partners:
 development                                                           unique value for
                           suppliers          differentiation                                       Archetypes?
                                                                          end-users
   Suppliers?                                                                                  Stuck in closed
  Component                                   Customer needs?                                   shoes during
 mfg.'s, Ventiva                            Comfort, medical /                                 work-day with
                                            Profitability growth                                  changing
    Getting?                                                            Reach segments?         environments
  Technology,             Resources?          Product features?          Established
 manufacturing          Development          Battery powered             partner retail         Job to get done?
     Giving?            partner, seed            shoe sole              outlets (brick &       Enable comfort
 Differentiation          funding           ventilation, cooling,           mortar)            and productivity
   and price                                       heating




          Inherent in our model?                                    Making money & pricing model?
    Variable material, mfg overhead                      $50mfg’ed, 100 soles, 200 shoes, 400 retail
YSN
                                        YOUR SUPPLIER NETWORK
TEAM MEMBERS             ArezMardoukhi         Gopi Sukhavasi              Kevin Woolley                Ravi Pingli

Degree program and      MS, Financial        MBA Candidate,           MBA Candidate, Columbia      MBA Candidate,
Department/Major        Engineering          Columbia Business        & London Business            Columbia Business
                                             School                   School, M.S in Finance,      School
                                             B.S, Computer Science    B.A in Liberal Arts

Provide your LinkedIn   http://www.linkedi   http://www.linkedin.c    http://cl.linkedin.com/pub   http://www.linkedin.c
public profile URL      n.com/in/arezmard    om/pub/gopichand-        /kevin-woolley/2a/353/95     om/pub/ravi-
                        oukhi                sukhavasi/4/b18/678                                   pingli/4/30/95a

Are you the subject     No                   Yes                      No                           No
matter expert (SME)
for this team?

Pick a role you think   Picker               Hacker                   Hustler                      Designer
you most likely will
play on this team
(Hustler, Hacker,
Designer or Product
Picker)
Anything interesting                         10 years of experience   Over 6 years in Chile and
we should know about                         in Spend                 Peru and 3 years in Clean
you (be brief)                               management, Accoun       water technology
                                             ts Payable, T&E in       entrepreneurship
                                             various Fortune 500
                                             companies.
YOUR SUPPLIER NETWORK



                                                                                           Buyers
                                                                     Partnerships with     CFO’s, COO’s, CPO
                                                                      Industry Trade       (Chief Procurement
                         Software          Buyers
                                                                          shows            Officers)
                         Marketing         1. Find the best
                          Sales            possible suppliers for
                                                                        Professional       Find the best
  Purchasing                               procuring goods and
                                                                          network          possible suppliers
  Associations                             services.
                                           2. One solution to                              for their
Marketing/Sales                            manage end to end                               operational needs
    Team                                   source-to-pay
                                           process                                         Suppliers
                                                                                           CMO (Chief
                        Software                                    Professional Network
                                           Suppliers                                       Marketing
                       Development         1. Provide platform                             Officers), Sales
                                                                        Purchasing
                          Team             to reach target              Associations       Department
                                           market customers
                         Marketing                                  Industry conferences   Find new
                         Resources                                                         customers


     Fixed - Software development,                       Subscription fee will be charged per seat for
 maintenance costs, administrative costs                                each customer.
                                                          The pricing will be higher for buyers than
    Variable – Marketing/Sales costs                                       suppliers

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Day 1 presentations columbia apr 2012

  • 1. Columbia B7739-002 Day 1 - Advanced Entrepreneurship April 16, 2012 Steve Blank Bob Dorf Alexander Osterwalder
  • 2. Order of Presentations 1. Bakemba 2. DEN 3. Diagnosly 4. eFood 5. Factabase 6. Jiae 7. Kadak 8. Mobile Marketing 9. Pulze 10. Social Crowd 11. Table Compass 12. TVM 13. YSN 2
  • 3. Bakemba BAKAMBA TEAM MEMBERS Ari Scott Alex Sarah Francois Michael Harkov Greco Morrison Shenton Viargues Burke Degree program and MBA MBA MBA MBA MBA MBA Department/Major Provide your LinkedIn http://www.li http://www http://www.l http://www. http://www. http://www public profile URL nkedin.com/p .linkedin.co inkedin.com linkedin.co linkedin.co .linkedin.co rofile/view?id m/pub/scott /profile/view m/pub/sara m/profile/vi m/pub/mic =19701706&t - ?id=2524357 ew?id=2830 hael- h- rk=tab_pro greco/2b/50 5&locale=en 9491&trk=t burke/13/5 2/54 shenton/34/ _US&trk=tya 505/180 ab_pro 4b/579 h Are you the subject Yes. Digital matter expert (SME) for media& this team? marketing. Pick a role you think you Picker / Hacker / Hustler / Hustler Hustler Hustler most likely will play on Designer Designer Picker Picker this team (Hustler, Hacker, Designer or Product Picker) Anything interesting we should know about you (be brief)
  • 4. Bakemba FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 Get: PR, digital WOM, SEO, 1. Itinerary collection & SEM, consumer promotions 1. Traveling to urban updates destination and a Keep: great customer service, desire for 2. Marketing / PR For Customers: expand cities, improve partner authentic Partners: hotels, local 1. Access to authentic, offerings merchants, airlines, onli 3. Customer service – non-touristy spots experiences ne booking sites, local locals & travelers Grow: CRM / relationship 2. Own smart phone sites, rental car 2. Better planned days marketing, expand offering to / tablet (ideal) companies, internation = easier, maximize more cities 3. Age 25-45 / target al phone data carriers vacation time 25-35 (?) 4. Professional, Suppliers: local 3. Save time $50k+ income trendsetters, work in 5. Time-starved hospitality, younger/cre 4. Clean UX and ative, bloggers, active interactive itineraries Our job: parents take the guidebook -making planning 1. Web developers to 21st century 1. Search (SEO/SEM) quicker, easier, 2. Marketing/PR team 2. Social media painless Get itineraries: $$ for 3. Local expert For Local Experts: 3. Travel blogs -access to off the beaten sales as well as outreach 1. Monetize your local 4. Travel/local sites path spots exposure (blog, video) 4. Sales force (low end, knowledge -vacation that meets in person) their specific interests Fixed costs: upfront development of site and app How: Sell itinerary for $4.99, pay local 20%, keep 80% gross margin. Variable costs: talent/people, marketing/advertising, compensation of Pricing tactics: compete between guidebooks & free locals, product iterations Promos: 1st free, free if feedback, buy 1 get 1 free, free if FB post
  • 5. DEN Digital Exchange Network TEAM Amy Villari Steve Alperin DaveSpezzano Alexey Dmitry Dyakin MEMBERS Okhlopkov Degree program EMBA – MBA Finance, EMBA NY 2012 London- London and generalist Management Columbia 13 Columbia 13 Department/Ma (finance, mgmt, jor marketing) Provide your NA http://www.link NA NA NA LinkedIn public edin.com/profil profile URL e/edit?trk=hb_t ab_pro_top Are you the Yes Yes No No Np subject matter expert (SME) for this team? Pick a role you Designer/Hustle Designer/Produ Hustler Hustler Hustler think you most r ct Picker likely will play on this team (Hustler, Hacker, Designer or Product Picker)
  • 6. DEN FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 --People have People who need trouble finding Alumni groups, high quality expert, reliable, ver Networking information and ified information. groups, (build to services and suit..potential Software Tap communities have trouble --People spend white label development, busin already finding it. huge amounts of sevice) ess development, transacting offline time displaying or chaotically Business expertise with no Outsourced builders, tangible benefit engineering salesmen, teams, anyone who has --A marketplace to We get paid to ever looked for a match buyers and increase bonds connection once sellers between removed from --Simple easy way members ,make their closest circle Cash, engineering to aggregate crucial offline Affinity groups --Reduce the talent, biz postings about activity more friction to finding dev, behavioral expertise efficient. Allow info, help me get economics --Scoring/ranking monetization of value from what I expertise, project for reliability. expertise. do for others and management ? what I know. MVP engineering/hosting/design costs are fixed as is some project management.. Free to join and use– then transaction fee, community management, feature set buold listing fee, fee for top tier circles are variable
  • 7. Diagnosly DIAGNOSLY TEAM MEMBERS Thomas Tracey Jonathan MelissaWingard Nina Tandon Tim Berry Vladimir Achenbach Phillips Vinogradov Degree program Global EMBA – Global EMBA – Global EMBA – PhD Biomedical Global EMBA – Global EMBA – and A&E ‘13 A&E ‘13 A&E ‘13 Engineering, A&E ‘13 A&E ‘13 Department/Maj EMBA NY ‘12 or Provide your http://www.linke http://www.linke http://www.linke http://www.linke http://www.linke http://www.linke LinkedIn public din.com/in/thom din.com/pub/jon din.com/in/mwp din.com/pub/nin din.com/profile/v din.com/profile/v profile URL astracey athan- austin a- iew?id=26112345 iew?id=5535043 achenbach/32/63 tandon/15/953/3 &trk=tab_pro &trk=tab_pro 7/459 5 Are you the Yes Yes No Yes No No subject matter expert (SME) for this team? Pick a role you Product Picker Designer Hustler Hustler, Designer, Hustler or Designer think you most Designer Product Picker Product Picker or Picker Designer likely will play on Hacker this team (Hustler, Hacker, Designer or Product Picker) Anything * Psychology Electrical • Working in Tissue Real estate Master of science interesting we major, studied Engineer, Dell’s M&A Engineer,Certified entrepreneur and in applied should know pre-med, then Certified in group. yoga instructor father of 3 mathematics and about you (be worked in tech Medical • Lived in physics, brief) startups Regulatory Singapore and Experienced in * Fascinated with Affairs, Spends East Timor. M&A singularities. spare time fly fishing or skiing.
  • 8. Diagnosly FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 • Diagnostic and monitoring device Get customers: Patients OEMs • R&D • Partnerships Device Makers • Lab-on-chip OEMs • Tech support Problem / Need – • Online marketing Physicians • Health networks • Partner sales & Medical diagnostic Keep + Grow: Payers • Testing labs support tests cannot be • Quality service • Clinical research Researchers • Customer support conducted effectively and companies • Online health service outside of a hospital • user experience What they want: providers or clinic. • Fewer hospital visits (spend less Getting from them: Key Features – time, and money) • Hardware to conduct Provide an easy way diagnostic tests • On-demand • Access to customers for diagnostic devices testing Payment process to connect to the Online (direct) • Frequent testing • Industry experts internet, so that • Access to test data Giving them: patients and Physicians • A platform Engineers and Hospitals • Integration with designers physicians can run other health data • Mobile connectivity Clinics • IP experts tests and access their • Privacy, security • Data mgmt • Integration with online • Privacy experts data from anywhere. Health networks health ecosystem • Lawyers • People (R&D) • Tech infrastructure • Testing fees (per test) • Customer acquisition • Monthly subscriptions
  • 11. FACTABASE FACTABASE TEAM Mary Leong Alex Farfaro CalinBota BaderAlKahtani Prosasty Chaudhuri MEMBERS Degree BS,MS Food Science BS, MS Aerospace Engineering BS Finance BS, MS program and Engineering Computer Department/M Engineering ajor Provide your http://www.linkedin.c http://www.linkedin http://ua.linkedin.c http://sa.linkedin.c http://www.linkedin. LinkedIn public om/pub/mary- .com/pub/alexis- om/pub/calin- om/in/baderalkaht com/pub/prosasty- profile URL leong/5/910/a00 farfaro/1/973/2 bota/18/30a/8a8 ani chaudhuri/6/147/45 9 Are you the CPG experience Director Business Business manager Strategy consultant, Consultant/Technolo subject matter Development Web Entrepreneur gist – Financial expert (SME) Services for this team? Pick a role you Hacker = Engineer Hustler = Customer Designer = Product Picker = Visionary Designer = Product think you most Development likely will play on this team Anything interesting we should know about you (be brief)
  • 12. FACTABASE FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 • Automated Services Enhancing access to • National Statistics • Collecting and preparing public statistics on • Personal assistance Companiesand Offices the statistical tables emerging markets that • Co-creation individuals with a • Development of often have issues need for detailed • Public Authorities automation software and relating to: public statistics on webapps 1) Availability: Emerging Markets. • International • Customer acquisition and Believed to be non • Frequent and Organizations management existent or are comprehensive difficult to find. (Financial services, consulting, Media, • Companies that 2) Convenience: Universities and R&D) publish public Require multiple • Frequent and statistics steps to prepare sector/country them for use and/or specific (Ad Agencies compare multiple and Market Research) • Online tables from multiple • Non-frequent and • Software/Web sources. comprehensive developers Through a user friendly • Direct Sales (Individuals or Students) • Research analysts • Non-frequent and one-stop setting with • Data entry people sector/country easy • HR and admin specific search, visualization • Business (Entrepreneurs, and export options. International investors) Development • IT Infrastructure • FTE, IT costs, Rent (Fixed) • Subscription model (comprehensive or • Part time employee salaries, SEO (variable) sector/country specific) for premium tables What are the most important costs inherent • Per-table sale options for premium tables • Ad-based modelmake money? What’s the How do we for free tables in our business model? Fixed? Variable? • API access for applicationPricing tactics? revenue model? developers • Special pricing for customized reports
  • 13. JIAE Jiae TEAM MEMBERS Deymon Chen Hugh Guo Mathias Rosenthal James Hagen Scott Yoo Degree program and EMBA Global-Asia EMBA Global-Asia Columbia Business Columbia Business EMBA Global-Asia Department/Major 2013 2013 School 2012 School 2012 2013 Provide your LinkedIn http://www.linkedin. http://www.linkedin.c http://www.linkedin.com http://www.linkedin. public profile URL com/pub/deymon- om/in/guoyu /pub/rosenthal- com/in/jamesohag chen/48/2a4/12 mathias/24/7b8/97a en Are you the subject Business User Experience Business development Business Marketing; Ssales matter expert (SME) Development Design, Business Development for this team? Development Pick a role you think Hustler Designer Product Picker Strategist Hustler you most likely will play on this team (Hustler, Hacker, Designer or Product Picker) Anything interesting Citibank, Setup Chief Designer of Banking, Startup-Chile, eCommerce Doosan marketing we should know about China’s first rural Baidu.com, Blogger North American President, social regional manager, you (be brief) foreign lending Chilean Chamber media strategist for supply chain company nonprofit management
  • 14. Top Designers Platform Management Collect and Share Ideas Acquisition Designers Design School Customer Acquisition Tools for Design School Retention Design schools Design Media Expanding Reach Targeted Ads Automated Services Consumers Government Space Find Good Co-creation Companies Web Partners Designers Content Advertiser Companies/Brands Acquisition Publisher Find Projects or Jobs Platform Jiae.com Customer Base 1300 Design Schools Brand Design Union Sites Network SNS Sites (weibo, renren) Platform Costs Advertising Customer Acquisition Costs CPS (click per sales) and Design Products Sales Marketing Costs Free Products and Services
  • 15. Columbia B7739-002: Advanced Entrepreneurship Kadak TEAM Stella Chan Adeem Richard James Shashi Neeraj Lal Sanjay MEMBERS Fenster Shrimali Bharadwaj Degree program EMBA EMBA EMBA EMBA EMBA EMBA Provide your http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi n.com/pub/stella- n.com/pub/adeem- n.com/pub/richard- n.com/pub/shashi- n.com/pub/neeraj- n.com/pub/sanjay- LinkedIn public chan/9/a15/451 fenster/1/a68/632 james-aca- shrimali/0/7a6/83b lal/29/67a/29b bharadwaj-p-e- profile URL ca/27/220/584 leed-ap- csi/2b/340/15b Are you the Yes Yes Yes Yes Yes Yes subject matter expert (SME) for this team? Pick a role you Designer = Picker = Picker = Hacker = Hacker = Hustler = think you most Product Visionary Visionary Engineer Engineer Customer likely will play Development on this team Anything Grew up in Career – big Grew up in Technology Grew up in Most precious interesting we Hong Kong; bank finance - the UK (raised management Delhi -> -family & should know enjoy > start-up -> on tea); and strategist, Career in friends. civil about you (be travelling; love big industrial Career in from an Corporate engg./Real- brief) Dogs; drink firm accounting entrepreneuri Finance and est. tea every Grew up in a and finance al family Audit - > enjoy developer; single day! village and I consulting; background, travelling and next: add real love Tea! Tea junkie! love to sing a cup of tea estate finance and act everyday to the list;
  • 16. Kadak FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 Who are our Key What Key Activities do Partners? we require? How will we Get, Keep • Indian stores and Asian • Purchasing raw material Which of our customer’s and Grow Customers? stores • Brewing tea • Setting up retail outlets problems are we helping • Consistent quality Who are our most • Eventually tea makers • to solve? • Increase product variety Advertising, & marketing • important customers? • Indirect distribution • Setting up customer feedback • consumer have limited loyalty program tea card • word-of-mouth from students • repeat customers, Asian- through -- subway, channel and analysis access to authentic Asian (campuses) • Business development with immigrants consumers panda express tea in a retail format • Tea cart promotion via campuses • health conscious • Product mix creation Facebook or Tweeter Who are our key • Tea tasting event to collect customers • FP&A management suppliers? • Hiring customer feedback (via iPad) • Indian store from NJ Which customer needs What are their • Chinese stores from are we satisfying? archetypes? Chinatown • Anyone with desire to • The Indian/chinese/Asian • Grocery stores such as consume authentic Asian tea • The rising teen Wal-mart outside home • Healthy parents • Restaurant • Undergrads/students utensils/hardware What Key Resources we • Baby-boomers Through which suppliers require? What are the Key Channels do our • Money Features of our product What Job do they Customer Segments What are we getting • Retail outlets that match customers want us to get done for want to be reached? from them? Giving • POS system to track sales problem/need? them? them? • direct retail • SAP system for accounting • taste of our tea (quality) • make the tea (incl. • Milk, sugar, Splenda, tea • License from NY / Campus • the availability of tailored • direct-to-home picking the best leaves, cups, spices, approval flavor delivery ingredients) pots/pans • HR for hiring & training • speed of delivery • education of tea • MONEY, more revenue • Tea brewing equipment • convenience What are the most important costs inherent in our business model? Fixed How do we make money? What’s the revenue model? • Rent Pricing tactics? • Equipment, furniture and fixtures • Low Intro promotion price to attract customers($0.99) Variable • Keep the price close to Starbucks thereafter • Raw materials & supplies • Never price below breakeven even during promotion period • Employee salaries • Find ways to give them discounts (survey --- buzz discounts)
  • 17. Mobile Marketing TEAM IDEA 20 TEAM MEMBERS Jorge Alex Hasan Broor Spahr Degree program and B.S. in Economics M.Sc. Computer B.A.Sc in Systems M.Sc. Economics Department/Major Science Design Engineering LL.M. Dutch Law (in addition to EMBAG) Provide your http://pe.linkedin.co http://uk.linkedin.co http://www.linkedin. http://uk.linkedin.co LinkedIn public m/pub/jorge- m/in/agoncharuk com/in/hasanshahid m/in/broor profile URL melgar/38/281/53 Are you the subject No Yes Yes No matter expert (SME) for this team? Pick a role you think Designer Hacker, Picker Picker, Hacker Hustler you most likely will play on this team Anything interesting Writes poetry Created published Owns a gastropub Owns website we should know magazine broor.com about you (be brief)
  • 18. Mobile Marketing Problems solved: - Allow customers to Get/keep/Grow Key Activities do develop and execute Customers? mobile marketing Most important Who are our Key we require? Low-cost platform campaigns (based customers? Partners? Software that is effective and on interactive Small businesses Telecoms development, data quickly shows results access with end (or analysis (switching costs for users) Telecoms, marketi Who are our key telecoms and ng agencies?) suppliers? marketing) Needs satisfied: What are their Telecoms, search archetypes? engines - Efficient low-cost communication with Companies that end consumers would want to use What are we mobile marketing getting from services them? Giving What Key Key features? - Simple Which Channels? Job they want us them? Resources we standardized Web- Online (trade fairs?) to get done? Phone numbers/ require? based software tool Deliver msg to short code, People, IT allowing use of end-customer advertising infrastructure (data SMS, QR codes and through platform center) NFC Important costs? Fixed? Variable? Software (technology) development, (fixed) Subscription fee, campaign fee and marketing/sales (variable) performance-based fee?
  • 19. Pulze Pulze TEAM MEMBERS Riyaz Habibbhai Jay Chopra JohnGole Lane Harwell DanielloNatoli Vladimir Baranov Degree program Global EMBA A&E EMBA New York EMBA Global MBA EMBA NY GLOBAL EMBA A&E and Entreprenuership/ A&E Department/Major Marketing Provide your http://www.linkedin.c http://www.linkedin. http://cz.linke http://www.linkedin.co http://www.linkedin.com/pro LinkedIn public om/in/riyaz com/profile/view?id= din.com/pub/j m/pub/daniello-natoli- file/view?id=18716074 profile URL 2794000 ohn- cfa/b/4a6/950 gole/0/294/6b b Are you the subject 1. I have worked with Not directly, but I am Partly-- lots of No I have current relevant 1) I worked at HR Software matter expert a HR Managers in the associated (interning) market experience working with company specializing in (SME) for this past that have stated with the Venture research HR and Columbia competencies and surveys team? certain challenges of Advisory arm of a law experience Recruitment Efforts 2) I helped spread the use of retention firm and work with a Social Platform at DB (Jive) 2. Working in the few social media large corporation, I type start-ups. have seen first hand how the polling and surveys do not address the issues of the employees Pick a role you Product Picker Would love to do designer/ Not sure - strong I would like to pursue I would like to learn more think you most Designer Customer Outreach, hustler experience in the Customer about Customer likely will play on Sales and Marketing community building, Development role Development and getting first this team (Hustler, (as that is something sales, strategy, primarily and also help client to sign up and thus I am Hacker, Designer or I have never done attracted to concept the Visionary picking a role of a Hustler. Product Picker) before). of new interface for org strategy building + engagement Anything Too much to fit in this As far as I know I am manage ICT Given my finance I started and not succeeded interesting we little box. Interesting the only person with market experience combined with 2 start-ups, should know about experiences of life a Marine Engineering research in with my current role, I avtomatsoftware.com and you (be brief) cannot be boiled background at CBS emerging believe firms that are avtomatproductions.com down into a brief markets able to maintain their
  • 20. Pulze FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 R&D Key Account Partners Marketing and management Software Manage the Enterprises with vendors platform Improve employee Customized 1000 employees Recruitment retention service based on Enterprise social needs platforms Lead gen HR decision Provide employees makers ownership in Suppliers business strategy Cloud service Inside sales Build congruency Software force in business and Data developers product strategy warehousing website HR talent 3rd party analytics Research experts Variable Fixed Customer acq. One time Payroll service fee Talent acq. Subscription marketing service Sales
  • 21. Social Crowd Social Crowd TEAM MEMBERS MarieLesaicherre Chris Gale Mathieu Prado William Respess Degree program MS Chem Eng. Ex. MBA in Finance and PhD Chem biology Department/Major Provide your LinkedIn public profile URL Are you the subject matter expert (SME) for this team? Pick a role you Hustler think you most likely will play on this team (Hustler, Hacker, Designer or Product Picker) Anything interesting we should know about you (be brief)
  • 22. Social Crowd FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 Shop owners who Direct contact and Project want to renovate their social media. management, building & needs both Retaining and renovation, software. cash & expertise growing customers “Neighborhood” Key partners and (renovation, project will be a challenge. shops who need $ suppliers are management, …) but people from the for their business also providing them but also “do good” construction/ for a “supply” of renovation industry for their community. customers as the business is starting. People who want to We get know- how/expertise & we invest in their local People investing $ community while give them … work! and in their local Media, social media, also getting a return community, satisfying direct contact, on their investment. Financial, physical, their desire for a chamber of technical, HR return on $ but also to commerce invest in their local community. Web platform, program management and technical support Brokerage fee, licensing, advertising
  • 23. Table Compass Table Compass TEAM Jaidev Rao Abhishek Bill Cooke Sarah Brown Rob Dennis Kwon MEMBERS Sheetal Montrone Degree program EMBA EMBA EMBA EMBA EMBA MBA and Department/Major Provide your http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi LinkedIn public n.com/in/jaidevrao n.com/in/asheetal n.com/pub/bill- n.com/profile/edit? n.com/pub/rob- n.com/in/denniskw profile URL cooke/9/527/24 trk=hb_tab_pro_to montrone/b/465/a on p 4b Are you the subject SME matter expert (SME) for this team? Pick a role you Hacker = Engineer Hustler = Customer Picker = Visionary Hustler = Customer Designer= Product Hacker, Product think you most Development Development Picker Picker likely will play on this team (Hustler, Hacker, D esigner or Product Picker) Anything Has worked with Love talking to I started a solar Wrote a business Worked on a Helped start interesting we two clean energy people and telling company three plan for a skin care television start-up GroupMe, Recently should know about start-ups in the lies years ago and it company and finances launched several you (be brief) past year just went bankrupt independent films online startups and a photobooth business
  • 24. Table Compass Key Partners Key Activities Which of our customer’s How will we Get, Who are our most Restaurant owners • Platform design and problems are we helping to Keep and Grow important solve? development • Empty tables Customers? Retention customers? Key Suppliers • Business • Difficulty making plan: points system, Both restaurants and Possibly Open Table development, reservations Groupon, promotional end users partnerships and • Price item, value add free What are we getting marketing meal, etc. What are their Which customer needs are from them? we satisfying? archetypes? Reservation Service • Restaurants: revenue People who management, working plan, price capital conscious, occasions, Giving them? • End Customers: groups of friends Restaurant traffic discounted meals, secured reservations, Through which restaurant comparisons Channels do our What Job do they Customer Segments want us to get done Key Resources What are the Key Features want to be reached? for them? • Designers, of our product that match • Restaurants: face to End customer: Engineers customers problem/need? face meetings • Discounted pricing discounts • Business • Restaurant discovery • End Customers: Word Restaurants: fill seats development, Sales of mouth marketing, • Money online, direct email What are the most important costs inherent in our How do we make money? What’s the revenue business model? model? Pricing tactics? Fixed Cost: Building the website Options: listing fees, percentage of restaurant Variable: Marketing, sales people, advertising fee, restaurant flat fee, first year free, etc.
  • 25. TVM Technologies TVM Technologies TEAM Brian Vogt Doug Carlson Mohamed AG Crum Gabriel Giles Sameer Kotak MEMBERS Maimouni Degree program EMBA EMBA EMBA EMBA EMBA EMBA and Department /Major Provide your http://www.linkedi http://www.linkedi http://es.linkedin.c http://www.linkedi http://www.linkedi http://www.linkedi LinkedIn public n.com/pub/brian- n.com/pub/doug- om/pub/mohamed n.com/in/agcrum n.com/pub/gabriel- n.com/pub/sameer profile URL vogt/4b/617/2a7 carlson/3/a15/650 - giles-p- -kotak/6/32b/10 maimouni/8/505/8 e/0/744/a5a a5 Are you the Yes subject matter expert (SME) for this team? Pick a role you Picker Hustler Designer Hacker Hustler Hustler think you most likely will play on this team Anything interesting we should know about you (be brief)
  • 26. TEAM NAME HERE FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9 Get, keep, grow? Partners? Customer’s End-users: PR, Activities? problems? End- Most important? Shoe mfg.'s/ branded captivity Customer input, users: foot sweat, Men, dress & branders by Partners: IP filings, beta hot, cold. business casual region , Convince of development, , Partners: development unique value for suppliers differentiation Archetypes? end-users Suppliers? Stuck in closed Component Customer needs? shoes during mfg.'s, Ventiva Comfort, medical / work-day with Profitability growth changing Getting? Reach segments? environments Technology, Resources? Product features? Established manufacturing Development Battery powered partner retail Job to get done? Giving? partner, seed shoe sole outlets (brick & Enable comfort Differentiation funding ventilation, cooling, mortar) and productivity and price heating Inherent in our model? Making money & pricing model? Variable material, mfg overhead $50mfg’ed, 100 soles, 200 shoes, 400 retail
  • 27. YSN YOUR SUPPLIER NETWORK TEAM MEMBERS ArezMardoukhi Gopi Sukhavasi Kevin Woolley Ravi Pingli Degree program and MS, Financial MBA Candidate, MBA Candidate, Columbia MBA Candidate, Department/Major Engineering Columbia Business & London Business Columbia Business School School, M.S in Finance, School B.S, Computer Science B.A in Liberal Arts Provide your LinkedIn http://www.linkedi http://www.linkedin.c http://cl.linkedin.com/pub http://www.linkedin.c public profile URL n.com/in/arezmard om/pub/gopichand- /kevin-woolley/2a/353/95 om/pub/ravi- oukhi sukhavasi/4/b18/678 pingli/4/30/95a Are you the subject No Yes No No matter expert (SME) for this team? Pick a role you think Picker Hacker Hustler Designer you most likely will play on this team (Hustler, Hacker, Designer or Product Picker) Anything interesting 10 years of experience Over 6 years in Chile and we should know about in Spend Peru and 3 years in Clean you (be brief) management, Accoun water technology ts Payable, T&E in entrepreneurship various Fortune 500 companies.
  • 28. YOUR SUPPLIER NETWORK Buyers Partnerships with CFO’s, COO’s, CPO Industry Trade (Chief Procurement Software Buyers shows Officers) Marketing 1. Find the best Sales possible suppliers for Professional Find the best Purchasing procuring goods and network possible suppliers Associations services. 2. One solution to for their Marketing/Sales manage end to end operational needs Team source-to-pay process Suppliers CMO (Chief Software Professional Network Suppliers Marketing Development 1. Provide platform Officers), Sales Purchasing Team to reach target Associations Department market customers Marketing Industry conferences Find new Resources customers Fixed - Software development, Subscription fee will be charged per seat for maintenance costs, administrative costs each customer. The pricing will be higher for buyers than Variable – Marketing/Sales costs suppliers