21. Customer acquisition costs – Demand creation + Field sales for enterprise, demand creation + inside sales for entry-level
22.
23. James the Integrator VP of Technology of a small IT consultancy firm focused solely on cloud, with established clients base in small and midsize business His firm provides full consulting services in cloud, including vendor evaluation, software customization, deployment, and support His team needs better tools to better serve his clients. In particular: tools to effectively select the right set of services given his client needs tools to effectively measure the performance and SLAs of the service providers