1. Mobidemics
Green Energy Redefined
Nilanjan Banerjee (PI) Xiangyu Liu (EL) Douglas Hutchings (CM)

2. A Major Pivot
Product: Webservice that provides data
analytics and energy recommendations for
grid-tied, off-grid, and grid-only homes

3. Technology Comparison
Technology Grid-only Off-grid Grid- Recommendations Channel
tied
Mobidemics YES YES YES Personalized, fine- Utility company
grained Solar installers
Opower YES NO NO Coarse Utility company
grained,Society
based
Onzo (Europe) YES NO NO Fine-grained Utility company
Intel YES NO NO NO Direct
Dashboard homeowners

4. Technology Comparison
Technology Grid-only Off-grid Grid-tied Recommendation Channel
Mobidemics YES YES YES Personalized, Utility company
fine-grained Solar installers
Opower YES NO NO Coarse Utility company
grained,Society
based
Onzo (Europe) YES NO NO Fine-grained Utility company
Intel YES NO NO NO Direct
Dashboard homeowners

5. The Business Model Canvas
Energy meter Long Term
Webservice dev.
manufacturer
Home owner
(z-wave) Homeowners
(off-grid, grid-tied):
Utility Companies - personalized Utility
energy-saving Companies
recommendations
Solar installation
companies Solar Installation
Utility company: Companies
renewable energy Webservice:
data analytics utility company
Analytic engine
solar installer
Nick Rosen Web/phone:
Home owners
Backend Backend Monthly Subscription
Maintenance Development
One time installation fee

6. The Business Model Canvas
Energy meter Long Term
Webservice dev.
manufacturer
Home owner
(z-wave) Homeowners
(off-grid, grid-tied):
Utility Companies - energy-saving Utility
recommendations Companies
Solar installation
companies Solar Installation
Utility company: Companies
renewable energy Webservice:
data analytics utility company
Analytic engine
solar installer
Nick Rosen Web/phone:
Home owners
Backend Backend Monthly Subscription
Maintenance Development
One time installation fee

7. Finding our customers.
Homeowners George Holmes (off-grid)
Robert Osborne (grid-tied)
Ozark Electricity
Utility companies Arkansas Electric Power
Solar Installers Stitt Energy

8. How to get to our customers
Activists and Terry Tremwel (grid-tied)
consultants Stephen Pollard (grid-tied)
Nick Rosen (activist)
Complete Solar Solution*
Swepco*
Utility companies
Ozark Electricity
Arkansas Electric Power
Solar Installers
Stitt Energy

9. Desired Value Proposition
Technology Low Cost Automation Recommendation
Home-owner feedback < $10/mnth Not desirable -Personalized
<$500/install -Ability to choose what to
recommend
Mobidemics Don’t know NO automation Personalized
Opower Don’t know Automated Coarse grained aggregate
Onzo (Europe) Don’t know NO Fine-grained/Not
personalizable
Intel Dashboard Installation > YES NO recommendation
$10K

10. Interesting insight
$0.08/Watt
Home owner
Ozark Electricity
(grid-tied)
$0.04/Watt or Free
Our system might have higher value to utility
companies than end users

11. Customer Decision Tree
Mobidemics
Install + monitoring service
4c – 8c/W
Mobidemics
solar Home owner utility
installer (grid-tied) company
1 time Free?
installation fee
Mobidemics AR: 30% as
apply tax credit
Mobidemics
Government
subsidies

12. Another Alternative…
Mobidemics 4c – 8c/W Mobidemics
Home owner utility
(grid-tied) company
Free?
Installation
one time
of service
fee? AR: 30% as
tax credit
Mobidemics
Contractors
Complete SS
Gigaom Government
solar
subsidies
installer ? ?

13. Things to do.
• Further validate the value proposition
– Talk to homeowners, researchers in Europe, local
sustainability efforts.
• Figure out revenue model for Contractors
– Meeting with Complete Solar Solution
• Figure out the decision tree for utility
companies?
– Meeting with Swepco, AEP