Understand the differences between a community and an audience along with an example of one community.

1. For Dennison University Presented by Sandy Blanquera CEO & Founder of Social Boomerang http://socialboomerang.com Community and AudiencesUnderstanding the Difference

2. What’s the difference betweenan audience and a community?

3. Audience vs. CommunityWhich way are the chairs facing? Audience: Someone listening, captive for the moment. Community: Group of people you want to be connected to and engage with.

4. Audience Shorter term, gather to listen, no binding system required May convert to community Build awareness and value Create interest – advertising and events Repeat visits convert to community Thought leadership, ideas and great content important

5. Community Longer life-span Requires a system to bind Look to each other to sustain the relationship and interactions. Collaborative Like-minded, similar interests, passions May engage around products or brand, but not there to be sold For success must have leaders, need consistent & grateful leaders for growth Engagement and empowerment are key to building Look for value and reward – if absent engagement decreases Social networking provides binding system that creates transparency of activity, relationships and sharing of content

6. An example of a community…TechLife Ohio

7. Many online communities make the whole

8. Making a community: Events

10. Use other social media

12. TechLifeLinkedIn – micro-community2100 Entrepreneurs, Technologists, Startups

13. TechLifeFacebook Fan Page – Micro Community

14. Twitter – Public and Micro Community

15. Online Brand Development is a Journey Understand the importance of the brand. Intentional design and development of the brand Start a network Grow the network Speak publicly Advertising – i.e. realtor Elevator pitch Social Networking Blogging

16. Journey of a personal brand You College, work, professional and social groups Networking: Ongoing, never stop! Start attending events, networking, speaking, integrate on and offline. Building audiences: Be part of public facing situations Get involved; actively build community - join a committee, found a group, lead Become part of a Community: Use online to solidify Leverage relationships to meet goals Reaping rewards: Support, mentoring, sales

18. Community leader, advisor

19. Active change agent for small business, technology, women in business

20. Social media & web technology expert

21. Bridge builder between education & business

22. Mentor to emerging workforce

23. Professional speaker

24. Mom to four teenaged girlsSocial Boomerang iNtEgRaTesmedia, marketing and web to bring you returns on your communications. We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.