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Creating A Learning Environment For
The Modern-Mobile Worker
How To Leverage Mobile Learning Across Your Organization




Janet Clarey
Sr. Analyst
November 2012

Copyright © 2012 Bersin & Associates. All rights reserved.
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                                                       Copyright © 2012 Bersin & Associates. All rights reserved.   Page 2
Today’s Talent Reality




                   Copyright © 2012 Bersin & Associates. All rights reserved.   Page 3
Copyright © 2012 Bersin & Associates. All rights reserved.   Page 4
Formal training programs have been built on a “just-
       in-case” model and may not be useful.




Hermann Ebbinghaus’ “forgetting curve”
                                         Copyright © 2012 Bersin & Associates. All rights reserved.   Page 5
On-demand learning brings personalized
content to the learner at the point of need.




                           Copyright © 2012 Bersin & Associates. All rights reserved.   Page 6
Mobile learning offers a new way of learning that causes significant disruption to traditional approaches.



             Camera                                                                                           Laptop



               Voice                                                                                          Movie
                                                                                                              Player


               News                                                                                            Book
              Reader                                                                                          Reader


             Remote                                                                                           Game
             Control                                                                                          Player


               Sales                                                                                         In-Store
               Tool                        Inventory              Learning                                    Device
                                              Tool                  Tool

                                                                Copyright © 2012 Bersin & Associates. All rights reserved.   Page 7
Informal learning enables people
to control their own learning.

           Pathways           Flow




                                                     Portable /
 Context
                   Learning                          Accessible
                 Organizations
                    Role in
                   Informal
                   Learning


                           Copyright © 2012 Bersin & Associates. All rights reserved.   Page 8
There are some distinct benefits
associated with on-demand
learning
•  Integrating learning in the work to support
   learning transfer;
•  Meeting a learner’s need to receive
   information and updates in a timely manner,
   so that it can be applied to the work
   immediately; and,
•  Enabling control by the learner, thereby
   increasing the likelihood that the information is
   relevant and in situation.
                              Copyright © 2012 Bersin & Associates. All rights reserved.   Page 9
Why Mobile?




Mobile phones by the year 2015
(that’s 10x’s the number of PCs)


                                                               Source: Morgan Stanley

                   Copyright © 2012 Bersin & Associates. All rights reserved.   Page 10
Today’s Learning Technology Reality
L&D’s natural evolution has gone from getting e-learning materials online to
integrated learning and performance support (literally) anywhere.

            Get Materials          Expand, Blend              Solve Talent           Informal Learning
               Online            Improve E-Learning            Problems            Skills & Specialization


                                                                                    Career Development
  Rich Catalog            Learning Paths           Competency-Based




                                                                                                                          Learning and Performance Integrated
                                                                                    Deep Specialization
   University               Role-Based                 Learning
                                                                                  Leadership Development




                                                                                                                              Mobile Internet Everywhere
                                                                                                                                  Location awareness
                                                                                 Search, Collaboration,




                                                                                                                                   Information Feeds
     Instructional Design                   Rapid E-Learning
                                                                                      Community
          Kirkpatrick                  Information vs. Instruction
                                                                                Information Architecture


                                                                                    Collaborative / Social
       E-Learning              Interactivity             Blended
                                                                                   Learning, Content Mgt,
   Get Materials Online         Simulation               Learning
                                                                                         Rich Media


                                                                                       Learning Portal
            LMS                                        LMS
                                                                                    Blogs, Wikis, Twitter,
     E-Learning Platform                   Enterprise Learning Platform
                                                                                 Mobile, and Social Networks


           2001                     2004                      2007                               2011                          2015

                                                                 Copyright © 2012 Bersin & Associates. All rights reserved.         Page 11
We have been wired for 100 years
                                     Place to Place > Person to Person

                                                                       Hello?

                                                Hello?                                         Major
                                  Hello?                                                     advances
                                                                                            were rotary
                                                                                               dial to
                                                                                            touch tone,
                                                                                             party line
                                                                                             and group
                                                                                              calling.




Source: Communication Evolution


                                                         Copyright © 2012 Bersin & Associates. All rights reserved.   Page 12
Wired to “Wireless”: 30 Years
 Place to Place > One to Many > Many to Many > Location-based > Context-based

                                     Early 2000’s     Mid-Late                          2010s
                        1990’s                         2000’s
                                        Was                                             Apps,
                     Did anyone                        Touch
                                    anyone’s first                                    Knowledge
                      have this                    navigation and
      1980’s                          phone a                                         Navigation
                    “cell” phone                    connectivity
 Did anyone have                       smart
                   that was used
       this                            phone?
                    primarily for
    chunky but      phone calls?
  transportable
      phone?




Voice |   Voice + Text | Graphics, “Mouse” | Video, Touch, Fingers | Apps and Location

                                                 Copyright © 2012 Bersin & Associates. All rights reserved.   Page 13
Wireless to Ubiquitous:
                                   Now and Next 10 Years
                                                  What will have staying power?
            Intelligent                               Augmented                                 3D Immersive
                                                                                                                                Wearable
             Personal                                   Reality                                   Learning
                                                                                                                                Computing
             Assistant




                               What will learning look like?
Source: Forbes, Carnegie Mellon Human Computer Interface, Microsoft, BMW, Jason Bradbury, GNV, MIT


                                                                                          Copyright © 2012 Bersin & Associates. All rights reserved.   Page 14
Ubiquitous to Beyond:
                                      Now and Next 10 Years
                                           What don’t we know?
               Surface                          Empathetic                          Haptic
              Computing                         Technology                        Technology




                         Will Learning Be
                         “Humanless”?

Source: CITEC,,Apple, Intel-Educomp


                                                        Copyright © 2012 Bersin & Associates. All rights reserved.   Page 15
Leaps in technology have greatly
improved the mobile user experience
                            •  mLMS: eLearning, Nuggets, Media,
Mobile Platforms (Content      Performance Support
 Distribution & Tracking)   •  Assessment
                            •  Location & Situation Based / Aug. Reality



                            •  Web Conferencing & Virtual Classrooms
 Mobile Collaboration /
                            •  Social Media
         Social
                            •  Event Feedback



                            •  Development Tools
                            •  Development Services
Mobile Content & Services
                            •  Off The Shelf Content
                            •  Strategy



                                        Copyright © 2012 Bersin & Associates. All rights reserved.   Page 16
Ever-Widening Range of Mobile Learning Applications




                            Copyright © 2012 Bersin & Associates. All rights reserved.   Page 17
Ancestry.com
•  Real-time
   search of books
   to find specific
   pages and
   locations of
   information IT
   needed
•  Mobile video
   growth through
   iPad app
   (driven by
   employees’
   commutes)
                      Copyright © 2012 Bersin & Associates. All rights reserved.   Page 18
Ancestry.com




               Copyright © 2012 Bersin & Associates. All rights reserved.   Page 19
There are many known benefits for mobile learning

                                       Encourages
            Improve digital          independent and
             literacy skills           collaborative
                                         learning



          Helps identify areas
                                        Keeps learner
          for assistance and
                                          focused
                support



            Helps combat
             resistance to
                                  Raises self-esteem
             informal and
                                  and self-confidence
           communications
              technology

                                 Copyright © 2012 Bersin & Associates. All rights reserved.   Page 20
But wait…Mobile Learning Can Be Used to Solve
           L&D’s Top Challenges




                         Copyright © 2012 Bersin & Associates. All rights reserved.   Page 21
Mobile learning offers a new way of learning
that causes significant disruption in the
traditional approach to workplace learning.
                                                                    Integrated
                                                                    Learning
                                                                    and Work
                                                           Learner
                                                           Control


                                                      Portable


                                                      Flexible
                                                      and
                                                      Timely

                                                           Immediate
                                                           Communication
                                                                    Empowering
                                                                    and
                                                                    Engaging




                         Copyright © 2012 Bersin & Associates. All rights reserved.   Page 22
There are also many barriers for mobile learning


                                                          Personal time
                           Device
     Can be costly                                        vs. company
                          ownership
                                                               time


         Lack of        Lack of internal
                                                        Employee may
        standard         development
                                                       not be receptive
        devices            expertise


                                                           Organization
     Digital literacy   IT support may                      may lack
     may be lacking     be unavailable                      executive
                                                             suppot


                                 Copyright © 2012 Bersin & Associates. All rights reserved.   Page 23
Technology Provider Strategies
for Mobile Learning



    Mobile                Native
   Browser              Application




                Copyright © 2012 Bersin & Associates. All rights reserved.   Page 24
Pluses and Minuses of the
Mobile Browser
Plus
Allows the provider to support a much wider range of devices for general content;
Generally supports most of the features that a PC browser would;
Generally faster to deploy and update; and,
Allows potential access to the same LMS environment (or at least somewhat specialized
version) as with traditional PC-based access.

Minus
• Usually requires a live Internet connection;
• Generally no support for “pushing” content directly to the learner; learners have to be
notified via communications media and then they “pull” the content manually;
• Browser support for interactivity or rich media varies, often forcing providers to default to
a least-common denominator approach;
• User experience within the browser is often not ideal and the provider has far less ability
to define that experience; and,
• Generally less secure and less control over the content once downloaded.




                                                    Copyright © 2012 Bersin & Associates. All rights reserved.   Page 25
Pluses and Minuses of the
Using a Native Application
Plus
• Supports downloading the content for consumption offline or away from access;
• Content can be pushed or pulled;
• Supports taking advantage of a deeper set of the device’s features;
• Allows the provider better control over the user experience; and,
• Can be much more secure, including providing the ability to lock or delete content
remotely in the case of lost equipment or fired employee.

Minus
• Requires creating a specific, tailored program for each platform supported;
• Requires a device for which a native app is even possible;
• Can take longer to deploy;
• May be very constrained by the devise maker as to the possible experience and
functionalities available; and,
• In the case of Apple, only one, very public way to get apps onto the devices.




                                                Copyright © 2012 Bersin & Associates. All rights reserved.   Page 26
Organizations need to rethink their
      perspectives, processes and approaches
      to bust support the flow of knowledge
      and continuous learning.




Source: Gary Wise
                           Copyright © 2012 Bersin & Associates. All rights reserved.   Page 27
The role of L&D is changing and many learning solutions no longer need to
be designed, developed and delivered .




                                         Copyright © 2012 Bersin & Associates. All rights reserved.   Page 28
Application and Practice Tips for Leveraging
Mobile Learning Across Your Organization
•  Recognize emerging work skills such as new media and virtual
   collaboration
•  Enable employee’s to control their own learning – anytime, anywhere
•  Understand how the role of L&D is changing
•  Integrate learning with work
•  Identify areas that are a natural fit for mobile:
     •  Short videos
     •  Audio
     •  “Nuggets” of content
     •  Easily searchable reference material
     •  Assessments
     •  Collaboration
     •  Communication
     •  Connecting through networks
     •  Virtual classroom
     •  Books
                                      Copyright © 2012 Bersin & Associates. All rights reserved.   Page 29
The Bersin & Associates Membership Program |


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                         Development      Management                 & Succession                   Acquisition                   Resources

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                                  Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library
Member Success Program




                                                     Independent Advisory Services
                                                         Ask the Experts®, Business Impact Workshops
                                                           Analyst Advisory Calls, Member Success



                                           Networking and Professional Development
                                                         Member Roundtables, Peer Connection®,
                                              IMPACT Conference, Bersin Lexicon®, Analyst Blogs, BersinBasics®



                                                                       Consulting
                                                 Strategy Development, Executive Alignment, Benchmarking,
                                            Systems Selection and Roadmap, Measurement Strategy and Programs

                                                                                      Copyright © 2012 Bersin & Associates. All rights reserved.   Page 30

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Creating A Learning Environment For The Modern-Mobile Worker

  • 1. Creating A Learning Environment For The Modern-Mobile Worker How To Leverage Mobile Learning Across Your Organization Janet Clarey Sr. Analyst November 2012 Copyright © 2012 Bersin & Associates. All rights reserved.
  • 2. About Us !  Who We Are •  Bersin & Associates empowers HR and learning organizations to drive bottom line impact through world class research and consulting Human !  Practices Resources •  Enterprise Learning •  Human Resources •  Talent Acquisition Leadership Development •  Talent Management -  Leadership Development -  Performance Management Learning & -  Succession Management Development -  Workforce Planning !  Services Talent •  WhatWorks® Membership Acquisition •  Research-based consulting services •  IMPACT: The industry’s premiere Talent conference on the Business of Talent Management •  Bersin Basics Copyright © 2012 Bersin & Associates. All rights reserved. Page 2
  • 3. Today’s Talent Reality Copyright © 2012 Bersin & Associates. All rights reserved. Page 3
  • 4. Copyright © 2012 Bersin & Associates. All rights reserved. Page 4
  • 5. Formal training programs have been built on a “just- in-case” model and may not be useful. Hermann Ebbinghaus’ “forgetting curve” Copyright © 2012 Bersin & Associates. All rights reserved. Page 5
  • 6. On-demand learning brings personalized content to the learner at the point of need. Copyright © 2012 Bersin & Associates. All rights reserved. Page 6
  • 7. Mobile learning offers a new way of learning that causes significant disruption to traditional approaches. Camera Laptop Voice Movie Player News Book Reader Reader Remote Game Control Player Sales In-Store Tool Inventory Learning Device Tool Tool Copyright © 2012 Bersin & Associates. All rights reserved. Page 7
  • 8. Informal learning enables people to control their own learning. Pathways Flow Portable / Context Learning Accessible Organizations Role in Informal Learning Copyright © 2012 Bersin & Associates. All rights reserved. Page 8
  • 9. There are some distinct benefits associated with on-demand learning •  Integrating learning in the work to support learning transfer; •  Meeting a learner’s need to receive information and updates in a timely manner, so that it can be applied to the work immediately; and, •  Enabling control by the learner, thereby increasing the likelihood that the information is relevant and in situation. Copyright © 2012 Bersin & Associates. All rights reserved. Page 9
  • 10. Why Mobile? Mobile phones by the year 2015 (that’s 10x’s the number of PCs) Source: Morgan Stanley Copyright © 2012 Bersin & Associates. All rights reserved. Page 10
  • 11. Today’s Learning Technology Reality L&D’s natural evolution has gone from getting e-learning materials online to integrated learning and performance support (literally) anywhere. Get Materials Expand, Blend Solve Talent Informal Learning Online Improve E-Learning Problems Skills & Specialization Career Development Rich Catalog Learning Paths Competency-Based Learning and Performance Integrated Deep Specialization University Role-Based Learning Leadership Development Mobile Internet Everywhere Location awareness Search, Collaboration, Information Feeds Instructional Design Rapid E-Learning Community Kirkpatrick Information vs. Instruction Information Architecture Collaborative / Social E-Learning Interactivity Blended Learning, Content Mgt, Get Materials Online Simulation Learning Rich Media Learning Portal LMS LMS Blogs, Wikis, Twitter, E-Learning Platform Enterprise Learning Platform Mobile, and Social Networks 2001 2004 2007 2011 2015 Copyright © 2012 Bersin & Associates. All rights reserved. Page 11
  • 12. We have been wired for 100 years Place to Place > Person to Person Hello? Hello? Major Hello? advances were rotary dial to touch tone, party line and group calling. Source: Communication Evolution Copyright © 2012 Bersin & Associates. All rights reserved. Page 12
  • 13. Wired to “Wireless”: 30 Years Place to Place > One to Many > Many to Many > Location-based > Context-based Early 2000’s Mid-Late 2010s 1990’s 2000’s Was Apps, Did anyone Touch anyone’s first Knowledge have this navigation and 1980’s phone a Navigation “cell” phone connectivity Did anyone have smart that was used this phone? primarily for chunky but phone calls? transportable phone? Voice | Voice + Text | Graphics, “Mouse” | Video, Touch, Fingers | Apps and Location Copyright © 2012 Bersin & Associates. All rights reserved. Page 13
  • 14. Wireless to Ubiquitous: Now and Next 10 Years What will have staying power? Intelligent Augmented 3D Immersive Wearable Personal Reality Learning Computing Assistant What will learning look like? Source: Forbes, Carnegie Mellon Human Computer Interface, Microsoft, BMW, Jason Bradbury, GNV, MIT Copyright © 2012 Bersin & Associates. All rights reserved. Page 14
  • 15. Ubiquitous to Beyond: Now and Next 10 Years What don’t we know? Surface Empathetic Haptic Computing Technology Technology Will Learning Be “Humanless”? Source: CITEC,,Apple, Intel-Educomp Copyright © 2012 Bersin & Associates. All rights reserved. Page 15
  • 16. Leaps in technology have greatly improved the mobile user experience •  mLMS: eLearning, Nuggets, Media, Mobile Platforms (Content Performance Support Distribution & Tracking) •  Assessment •  Location & Situation Based / Aug. Reality •  Web Conferencing & Virtual Classrooms Mobile Collaboration / •  Social Media Social •  Event Feedback •  Development Tools •  Development Services Mobile Content & Services •  Off The Shelf Content •  Strategy Copyright © 2012 Bersin & Associates. All rights reserved. Page 16
  • 17. Ever-Widening Range of Mobile Learning Applications Copyright © 2012 Bersin & Associates. All rights reserved. Page 17
  • 18. Ancestry.com •  Real-time search of books to find specific pages and locations of information IT needed •  Mobile video growth through iPad app (driven by employees’ commutes) Copyright © 2012 Bersin & Associates. All rights reserved. Page 18
  • 19. Ancestry.com Copyright © 2012 Bersin & Associates. All rights reserved. Page 19
  • 20. There are many known benefits for mobile learning Encourages Improve digital independent and literacy skills collaborative learning Helps identify areas Keeps learner for assistance and focused support Helps combat resistance to Raises self-esteem informal and and self-confidence communications technology Copyright © 2012 Bersin & Associates. All rights reserved. Page 20
  • 21. But wait…Mobile Learning Can Be Used to Solve L&D’s Top Challenges Copyright © 2012 Bersin & Associates. All rights reserved. Page 21
  • 22. Mobile learning offers a new way of learning that causes significant disruption in the traditional approach to workplace learning. Integrated Learning and Work Learner Control Portable Flexible and Timely Immediate Communication Empowering and Engaging Copyright © 2012 Bersin & Associates. All rights reserved. Page 22
  • 23. There are also many barriers for mobile learning Personal time Device Can be costly vs. company ownership time Lack of Lack of internal Employee may standard development not be receptive devices expertise Organization Digital literacy IT support may may lack may be lacking be unavailable executive suppot Copyright © 2012 Bersin & Associates. All rights reserved. Page 23
  • 24. Technology Provider Strategies for Mobile Learning Mobile Native Browser Application Copyright © 2012 Bersin & Associates. All rights reserved. Page 24
  • 25. Pluses and Minuses of the Mobile Browser Plus Allows the provider to support a much wider range of devices for general content; Generally supports most of the features that a PC browser would; Generally faster to deploy and update; and, Allows potential access to the same LMS environment (or at least somewhat specialized version) as with traditional PC-based access. Minus • Usually requires a live Internet connection; • Generally no support for “pushing” content directly to the learner; learners have to be notified via communications media and then they “pull” the content manually; • Browser support for interactivity or rich media varies, often forcing providers to default to a least-common denominator approach; • User experience within the browser is often not ideal and the provider has far less ability to define that experience; and, • Generally less secure and less control over the content once downloaded. Copyright © 2012 Bersin & Associates. All rights reserved. Page 25
  • 26. Pluses and Minuses of the Using a Native Application Plus • Supports downloading the content for consumption offline or away from access; • Content can be pushed or pulled; • Supports taking advantage of a deeper set of the device’s features; • Allows the provider better control over the user experience; and, • Can be much more secure, including providing the ability to lock or delete content remotely in the case of lost equipment or fired employee. Minus • Requires creating a specific, tailored program for each platform supported; • Requires a device for which a native app is even possible; • Can take longer to deploy; • May be very constrained by the devise maker as to the possible experience and functionalities available; and, • In the case of Apple, only one, very public way to get apps onto the devices. Copyright © 2012 Bersin & Associates. All rights reserved. Page 26
  • 27. Organizations need to rethink their perspectives, processes and approaches to bust support the flow of knowledge and continuous learning. Source: Gary Wise Copyright © 2012 Bersin & Associates. All rights reserved. Page 27
  • 28. The role of L&D is changing and many learning solutions no longer need to be designed, developed and delivered . Copyright © 2012 Bersin & Associates. All rights reserved. Page 28
  • 29. Application and Practice Tips for Leveraging Mobile Learning Across Your Organization •  Recognize emerging work skills such as new media and virtual collaboration •  Enable employee’s to control their own learning – anytime, anywhere •  Understand how the role of L&D is changing •  Integrate learning with work •  Identify areas that are a natural fit for mobile: •  Short videos •  Audio •  “Nuggets” of content •  Easily searchable reference material •  Assessments •  Collaboration •  Communication •  Connecting through networks •  Virtual classroom •  Books Copyright © 2012 Bersin & Associates. All rights reserved. Page 29
  • 30. The Bersin & Associates Membership Program | Learning & Talent Leadership Talent Human Development Management & Succession Acquisition Resources Research, Tools, Market and Trend Information Frameworks, Maturity Models, High Impact® Research Programs, Factbooks® Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library Member Success Program Independent Advisory Services Ask the Experts®, Business Impact Workshops Analyst Advisory Calls, Member Success Networking and Professional Development Member Roundtables, Peer Connection®, IMPACT Conference, Bersin Lexicon®, Analyst Blogs, BersinBasics® Consulting Strategy Development, Executive Alignment, Benchmarking, Systems Selection and Roadmap, Measurement Strategy and Programs Copyright © 2012 Bersin & Associates. All rights reserved. Page 30