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Ten ways to better site design

     An amazing website is a
      collaboration between
       client and designer.
Focus on problems not
solutions.

    Let the designer work out
   solutions to your problems.
It’s about user needs and
business objectives

   Don’t do the designer’s work.
  Ask “How will users respond to
   design?” and “Will the design
  meet my business objectives?”
Always explain why.

 Telling the designer the underlying
   reasons for reactions can help
  him to find the most appropriate
               solution.
Recognize your personal bias.

  Design is very subjective. We all
  have opinions. The question is
   will the user like the design?
If in doubt, test, test, test.

  Test the design with the users.
  Feedback from a large group of
 users will help determine direction.
Nothing is permanent

  Web design can be changed at
  any time. If users don’t like it,
         then change it!
Listen to the research
 There is science and psychology
  behind the discipline as well as
 years of research. Build on best
 practice and avoid working from
 hunches or personal preference.

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Better design

  • 1. Ten ways to better site design An amazing website is a collaboration between client and designer.
  • 2. Focus on problems not solutions. Let the designer work out solutions to your problems.
  • 3. It’s about user needs and business objectives Don’t do the designer’s work. Ask “How will users respond to design?” and “Will the design meet my business objectives?”
  • 4. Always explain why. Telling the designer the underlying reasons for reactions can help him to find the most appropriate solution.
  • 5. Recognize your personal bias. Design is very subjective. We all have opinions. The question is will the user like the design?
  • 6. If in doubt, test, test, test. Test the design with the users. Feedback from a large group of users will help determine direction.
  • 7. Nothing is permanent Web design can be changed at any time. If users don’t like it, then change it!
  • 8. Listen to the research There is science and psychology behind the discipline as well as years of research. Build on best practice and avoid working from hunches or personal preference.