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PROGRAM FOR THE WEEK OF DANISH
 ENTREPRENEUR INTIATIVE SCALEit
        JUNE 4-8 2012
Overview'of'SCALEit'
          Welcome'to'SCALEit!'....................................................................................'4!
          PROGRAM'FOR'SCALEit'................................................................................'5!
            Monday,'June'4th' ................................................................................................'5!
                                .
            Tuesday,'June'5th'.................................................................................................'6!
            Wednesday,'June'6th'...........................................................................................'6!
            Thursday,'June'7th'...............................................................................................'8!
            Friday,'June'8th'....................................................................................................'9!

          Bios'and'briefing'on'visits'and'meetings'during'SCALEit'..............................'11!
            Monday'June'4th' ...............................................................................................'11!
                                    .
              Innovation(Center(Denmark(.................................................................................(11!
              Bill(Joos(.................................................................................................................(11!
              Carmen(Casado,(Owner(Casado(Law(....................................................................(11!
              Tom(Pai,(Principal(at(Ravixgroup(..........................................................................(12!
            Tuesday,'June'7th'...............................................................................................'12!
              Launch(Silicon(Valley(............................................................................................(12!
            Wednesday,'June'8'............................................................................................'14!
              Shomit(Ghose,(Partner(ONSET(Ventures(..............................................................(14!
              Brad(Gersich,(Partner(DLA(Piper(...........................................................................(15!
              Carrie(Walsh,(Director(with(Silicon(Valley(Bank(Capital(.......................................(15!
              Mikkel(Svane,(CEO(and(Founder(of(Zendesk(........................................................(16!
              Torsten(Kolind,(CTO(of(YouNoodle(.......................................................................(17!
            Thursday,'June'7th'.............................................................................................'17!
              Michelle(Messina,(Guidewire(Group(....................................................................(17!
              Juha(Christensen,(partner(at(Progression(Partners(..............................................(18!
              Singularity(University(............................................................................................(19!
              Plug(and(Play(Expo(2012(.......................................................................................(19!
              Blackbox(...............................................................................................................(21!
              Tradeshift(.............................................................................................................(22!
              Podio( ....................................................................................................................(22!
                     .
              Appharbor(............................................................................................................(23!

          SCALEit'CONTACT'INFO:' .............................................................................'24!
                               .




Program SCALEit June 2012                                                   Page 2                                                     June 4, 2012
Program SCALEit June 2012   Page 3   June 4, 2012
Welcome to SCALEit!
          We are very excited to have you on board our SCALEit event, and cannot
          wait to introduce you all to our 7 startups participants and their great ideas.

          At the startup scene in Denmark, many good ideas see daylight every year.
          But unlike American startups way to few make it big. With SCALEit, that will
          change. We have picked and invited 7 of the most promising Danish tech
          startups to Silicon Valley to teach them, how to overcome the hurdles and
          grow big. The week will expose them to the ecosystem of the Valley and
          help fine-tune their ideas, pitch, business plans and future ambitions.

          We are very proud to present the Danish SCALEit startups to such a strong
          line up of investors, advisors, lawyers, successful Danish entrepreneurs and
          tech-giants. Thank you all for taking your time to be part of SCALEit.

          Enclosed you will find the full program for the week including addresses and
          contact info.

          We look forward to SCALing it with you!

          Kind regards,

          Lene, Søren and Lars
          Team SCALEit
          Innovation Center Denmark




Program SCALEit June 2012                         Page 4                             June 4, 2012
PROGRAM FOR SCALEit

          Monday, June 4th



                                                              Blackbox Mansion
                       Departur from Blackbox and Cardinal    19 Selby Lane
                       hotel                                  Atherton, CA 94027

           8.30 AM                                            /
                       Blackbox: 8.30 AM                      Cardinal Hotel
                       Cardinal: 8.40 AM                      235 Hamilton Avenue,
                                                              Palo Alto, CA



                                                              WilmerHale
                       Breakfast, meet and greet.
            9 AM                                              950 Page Mill Road
                                                              Palo Alto, CA

                       Introduction to SCALEit IGNITE – the   WilmerHale
           9.30 AM
                       Program by Lene and Søren

                    10 Mistakes and Pitch Workshop by
         10.00 AM – Bill Joos, Founder, Managing director WilmerHale
          1.30 AM of Go To Market Consulting – Lunch
                    during session

            2 PM                                              WilmerHale
                       Getting here and doing business in
              –
                       SV. Back office, legal and visa
           4.30 PM

                                                              Cooley LLP

             6 PM      Launch SV Reception                    3175 Hanover street
                                                              Palo Alto, CA

                       Transport to Cardinal and Blackbox     Approx. 15 min




Program SCALEit June 2012                           Page 5                          June 4, 2012
Tuesday, June 5th




                                                               Blackbox Mansion
                                                               19 Selby Lane
                       Departure from Blackbox and hotel       Atherton, CA 94027
           7.30 AM
                       Blackbox: 7.30 AM                       /
                       Cardinal: 7.40 AM                       Cardinal Hotel
                                                               235 Hamilton Avenue,
                                                               Palo Alto, CA



                                                               Microsoft Campus
                                                               Microsoft Building 1,
                       Launch SV. Registration and
           8.00 AM                                             1065 La Avenida St,
                       breakfast
                                                               Mountain View,
                                                               CA 94043


           8.30 AM     Launch SV: Program
                                                               Microsoft Campus

           5.15 PM     Departure Launch SV                     Approx. 30 min

                       Chill out, Gather energy, fine-tuning
                                                               Palo Alto
                       pitches etc.



          Wednesday, June 6th



                                                                   Blackbox Mansion
                        Departure from Blackbox and hotel
            8.15 AM
                        Blackbox: 8.15 AM                          /
                        Cardinal: 8.30 AM                          Cardinal Hotel




Program SCALEit June 2012                         Page 6                               June 4, 2012
9 AM
                    Pitch session with Shomit Ghose,               Onset Venture
               –
                    Partner at Onset Ventures
           10.30 AM                                                2490 Sand Hill Road,
                                                                   Menlo Park, CA 94025

           10.30 AM Transportation                                 Approx. 20 min

             11 AM                                                 DLA Piper
                        The role of lawyers in Silicon Valley by
               –                                                   2000 University
                        Brad Gersich, partner with DLA Piper
             12 AM                                                 East Palo Alto, CA

            12 PM
               –        Lunch                                      DLA Piper
           12.30 PM

              1 PM      Session with Silicon Valley Bank           Silicon Valley Bank
                –       Carrie Walsh, MD, Entrepreneur             2400 Hanover Street
              2 PM      services                                   Palo Alto, CA 94304

                        Transportation to San Francisco            Approx. 1 hour

                                                                   Zendesk
              3 PM
                        Danes in the Valley, Mikkel Svane,
                –                                                  989 Market Street
                        Zendesk
              4 PM
                                                                   San Francisco, CA

                        Walk to Younoodle HQ                       Approx. 25 minutes

                                                                   Younoodle
                        Younoodle. Building great teams in         101 South Park Street,
              5 PM
                        Silicon Valley, Torsten Kolind             San Francisco



                                                                   Younoodle
                        Stambord. Network with danes living
              6 PM
                        in the Bay area


                        Transportation to Palo Alto                Approx. 1 hour




Program SCALEit June 2012                          Page 7                               June 4, 2012
Thursday, June 7th




                                                             Blackbox Mansion
                                                             19 Selby Lane
                       Departure from Blackbox and hotel     Atherton, CA 94027
          8.30 AM
                       Blackbox: 8.30 AM                     /
                       Cardinal: 8.40 AM                     Cardinal Hotel
                                                             235 Hamilton Avenue,
                                                             Palo Alto, CA



           9 AM                                              Innovation Center DK
                       Sales workshop with Michelle
             –                                               Denmark, 200 Page Mill
                       Messina
           11 AM                                             Road, Palo Alto

         11.30 AM
                       Lunch with Juha Christensen,
             –                                               Innovation Center DK
                       Progression Partners
           1 PM

                                                             Singularity University
                                                             NASA
          1.30 PM
             –         Singularity University, Aaron Frank   Building 20 S. Akron
          2.15 PM                                            Rd. MS 20-1, Moffett
                                                             Field, CA 94035



                       Transportation                        Approx. 20 min

          2.45 PM                                            440 N. Wolfe Rd,
             –         Plug & Play Expo
                                                             Sunnyvale, CA 94085
           5 PM

                       Transportation                        Approx. 30 minutes

                                                             Blackbox Mansion
                       Network and pitch event at
          6.30 PM                                            19 Selby Lane
                       Blackbox
                                                             Atherton, CA 94027




Program SCALEit June 2012                           Page 8                          June 4, 2012
Friday, June 8th




                                                               Blackbox Mansion
                                                               19 Selby Lane
                       Departure from Blackbox and hotel       Atherton, CA 94027
          9.45 AM
                       Blackbox: 9.45 AM                       /
                       Cardinal: 9.55 AM                       Cardinal Hotel
                                                               235 Hamilton Avenue,
                                                               Palo Alto, CA



                                                               Google
         10.30 AM
             –         Company visit: Google                   1600 Amphitheatre
                                                               Parkway, Mountain View,
         12.30 PM
                                                               CA 94043

                       Transportation to San Francisco.
                                                               Approx. 1 hour
                       Lunch to go

                       Panel discussion with Danish
                                                               Tradeshift Inc
                       entrepreneur in Silicon Valley; Next
          1.30 PM      steps towards Silicon Valley with the   (500 Third Street
                       Danish companies Jeppe Rindom -         Suite 210
              –
                       Tradeshift, Kasper Hulthin - Podio,     San Francisco, CA 94107
            3 PM       Rune Sørensen - Appharbor



            3 PM       Wrap up and drinks                      Tradeshift Inc




Program SCALEit June 2012                         Page 9                            June 4, 2012
Program SCALEit June 2012   Page 10   June 4, 2012
Bios and briefing on visits and meetings during SCALEit

          Monday June 4th

          Innovation Center Denmark
          Innovation Center Denmark is a tangible result of Denmark's globalization
          strategy with the objective to turn Denmark into a leading knowledge-
          based economy by 2015. This ambitious objective calls for innovative new
          approaches to position Denmark in the global value chain. For that reason,
          we are creating innovative hubs in global hot spots, Silicon Valley being one
          of them. Innovation Center Denmark connects researchers, companies and
          ideas between Denmark and the US in high-tech areas; CleanTech,
          Information & Communications Tech and Life Sciences.




                              Bill Joos
                              Founder, managing director
                              bill@gotomarketconsulting.com

                              Go To Market Consulting
                              www.gotomarketconsulting.com

          Bill Joos is the founder and managing director of Go To Market Consulting,
          a consulting firm dedicated to accelerating sales and market development.
          Bill served as Vice President of Entrepreneur Development at Garage
          Technology Ventures since its founding in 1997.

          He has held sales and marketing positions with a variety of companies,
          including IBM and Apple Computer. Bill is perhaps best known as a "Pitch
          Doctor" and has assisted hundreds of entrepreneurs with refining and
          focusing their positioning and presentations. Bill earned a B.S. from
          Jamestown College and pursued graduate studies at Pepperdine University

          Carmen Casado, Owner Casado Law
                            Carmen Casado has been practicing U.S. immigration law
                            since 2004, and handles all types of immigration matters.
                            She routinely represents early-stage technology companies
                            in their immigration needs for founders and staff, and she
                            has assisted numerous world renowned athletes, artists,
                            researchers, and scientists to obtain immigration status



Program SCALEit June 2012                        Page 11                            June 4, 2012
based on their extraordinary abilities. She also litigates removal
          (deportation) matters before the Executive Office for Immigration Review.
          Carmen graduated from California Western School of Law magna cum
          laude, where she served as an associate editor of the CWSL International
          Law Journal, and a member of the Jessup International Moot Court Team.
          She was a founding partner of Jones Casado, LLP in New York, New York.
          Carmen is admitted to practice law in California and New York State. She is
          a member of the American Immigration Lawyers Association, California
          Lawyers for the Arts, and a sponsoring member of California-Spain
          Chamber of Commerce. She is bilingual in English and Spanish.

          Tom Pai, Principal at Ravixgroup
                      MBA. Tom serves as a consulting CFO with Ravix Group. He has
                      over 20 years of financial and operations experience in
                      technology, media, and consumer products companies ranging in
                      size from start-up to Fortune 100 global enterprises.

                    Tom's expertise includes strategic and operational planning,
          venture capital financing, mergers and acquisitions, corporate restructuring
          and Chapter 11 reorganization.

          Prior to joining Ravix, Tom was the CFO and COO for several venture
          backed companies in online media, publishing and high technology. He was
          also the co-founder and principal in DART Partners, an investment firm
          specializing in underperforming mid-sized companies, and was a senior
          associate with Bank of America's venture capital group. Tom has an M.B.A.
          from Carnegie Mellon University and a degree in Computer Engineering
          from University of California, Santa Barbara.

          Tuesday, June 7th



                                    Launch Silicon Valley
                                      Join Steve Blank, Vinod Khosla, NVCA Chair Ray
                                      Rothrock, Futurist Paul Saffo, Super Angel Jeff
          Clavier,        NEA Partner Pete Sonsini & over 20 more panelist and guest
          speakers, plus 30 startups launching their products at Launch: Silicon
          Valley, June 5, at Microsoft in Mountain View.

              •   Join us at SVForum's Launch: Silicon Valley 2012 on June 5, when
                  we have a great roster of panels & Guest Speakers in addition to 30




Program SCALEit June 2012                       Page 12                            June 4, 2012
specially selected startups launching their products in front of an
                  audience of VCs, Angels, Industry Executives, Bloggers, Press &
                  Television! A few 25% discount registrations are still available! Use
                  Discount Code launchSV25 to get yours before they sell out!
                  (includes registration for the exclusive Pre-Event Party the evening
                  of June 4 in Palo Alto)
              •   Steve Blank – on how to get your startup up & running quickly &
                  improve your chances of success. The first 50 people who register
                  for Launch: Silicon Valley 2012 will receive a free copy of his new
                  book “The Startup Owner’s Manual” which he has offered to sign at
                  the event!
              •   Vinod Khosla –will be interviewed by Eric Savitz, SF bureau chief of
                  Forbes Magazine, on the future of cleantech and his investing
                  philosophy.
              •   Ray Rothrock – incoming Chair of the National Venture Capital
                  Association, interviewed by the Mercury News’s Chris O’Brien, on
                  the JOBS act and the IPO-OnRamp.
              •   Paul Saffo – Futurist, and Managing Diretor of Discern Analytics, on
                  the new Entrepreneurial Landscape of the Creator Economy.
              •   The Changing Face of Venture Capital – Jeff Clavier, who has grown
                  from angel, to Super-Angel, now VC fund manager; Tim Connor,
                  who was GP at a large fund, & who left to start his own smaller
                  fund; Pete Sonsini of NEA, one of the largest funds in Silicon Valley,
                  with over $11B in committed capital
          Where are they now?– the founders of Launch: Silicon Valley alumni
          Smaato, Steelhouse & Zuora on what’s happened since they launched at
          Launch: Silicon Valley in earlier years.




Program SCALEit June 2012                         Page 13                             June 4, 2012
Wednesday, June 8

          Shomit Ghose, Partner ONSET Ventures


                            Shomit Ghose joined ONSET Ventures in 2001 after 19
                            years of working at high-tech companies in the Silicon
                            Valley. During his career he participated in several
                            successful IPOs, including those of Sun Microsystems and
                            Broadvision.

          Prior to joining ONSET, he was Sr. VP of Operations at Tumbleweed
          Communications, where he managed the marketing, professional services,
          applications engineering and corporate development departments. He
          helped the company through a successful IPO in 1999. Previously, he was
          VP of the Worldwide Professional Services Organization at BroadVision and
          helped that company through a successful IPO in 1996.
          His first job was as network protocol engineer at Metaphor Computer
          Systems, a company acquired by IBM. Later, he was an engineer in the
          original pre-IPO software development team at Sun Microsystems. He has
          also been Director of Marketing and then Director of Asia/Pacific Operations
          for nCUBE, a manufacturer of video-on-demand servers, and a board
          member of Alier, a data integration software company that is now part of
          webMethods.

          Shomit was awarded two academic scholarships to the University of
          California, Berkeley, at age 15. He graduated in 1982 with a degree in
          Computer Science.

          At ONSET Ventures, Shomit focuses on software, networking and
          infrastructure companies. He also mentors and provides management
          resources to portfolio companies to help maximize their success.

          Shomit led ONSET’s investments in Adara Media, Gridstore, Netseer,
          Pancetera (acquired by Quantum), Sentilla and Truviso (acquired by Cisco).
          He is an Industry Fellow and lead venture coach at UC Berkeley’s College of
          Engineering, and serves on the entrepreneurship advisory board at the
          University of San Francisco.

          ONSET Ventures




Program SCALEit June 2012                        Page 14                           June 4, 2012
ONSET Ventures helps entrepreneurs transform great ideas into successful
          businesses. We invest in information technology and medical markets,
          leveraging both disruptive technologies and disruptive business models. In
          information technology, we focus on mobility, new media and infrastructure
          software. Within medical technology, we focus on medical devices, drug
          delivery, diagnostics and healthcare information technology.

          We invest in businesses at all stages. Our specialty is working with
          inventors and entrepreneurs at the earliest stages to help them create a
          business from their vision. We get in the trenches with you to help identify
          markets, build business models and find the ideal management team. It’s
          our personalized approach that makes us different – “venture
          craftsmanship”- and it’s why so many entrepreneurs choose to work with
          ONSET Ventures again and again. You want to change the world. We want
          to help.

                       Brad Gersich, Partner DLA Piper
                       Brad Gersich focuses his practice in emerging growth and
                       venture capital.

                       Recent Matters include; Advised high-technology, networking
                       and biotechnology companies in venture capital financings, debt
                       financing transactions and general operations.

          Represented several venture capital firms in early and late stage private
          placement investments.

          Represented purchasing and selling companies in mergers and acquisitions
          and asset sales.

          Negotiated and drafted executive employment agreements on behalf of
          companies and high-level executives.

          Represented companies and underwriters in initial and secondary public
          offerings, including Rule 144A convertible debt offerings.

          Carrie Walsh, Director with Silicon Valley Bank Capital
                             Carrie Walsh has over 15 years of experience in the
                             venture capital industry. As a Managing Director with
                             SVB’s Accelerator, Carrie leads a team that leverages the
                             bank’s deep experience and relationships with the
                             venture community in ways that help Founders and CEOs



Program SCALEit June 2012                        Page 15                              June 4, 2012
of emerging technology, cleantech, and life science companies succeed.
          SVB Accelerator provides strartup and VC clients with access to high end
          programming and targeted introductions that work to create a mutually
          beneficial ecosystem that's unparalleled in the technology banking industry
          today.

          Previously, Carrie was a Partner at a leading transatlantic executive
          recruitment firm where she built out executive teams and boards for
          venture-backed technology portfolio companies. Prior to that, Carrie was
          the Vice Consul for IT & Communications at UK Trade & Investment and the
          British Consulate, where she led a nationwide team working with US
          venture funds and their technology portfolio companies to drive inward
          investment to the UK and to promote British trade abroad.

          Carrie’s experience also includes work at two venture funds, Red Rock
          Capital and Brad Peery Capital, where she was Director and Vice President
          of Strategic Development. Prior to her invest-side experience, Carrie was a
          record-breaking executive at VentureOne, a leading industry research firm,
          and at Teletrac, a venture-backed mobile solution provider optimizing the
          service delivery process.

          Carrie is a currently an Executive Board Advisor for the Computer History
          Museum.




          Mikkel Svane, CEO and Founder of Zendesk



                      After an inspirational trip to San Francisco in 1995 Mikkel
                      launched what was one of Denmark’s first horizontal community
                      portals. Less than a year later the portal was acquired by a
                      Danish newspaper and Mikkel founded Caput, a software
                      company specializing in standard software components for
                      community building and social networks. Serving as its CEO
          until 2002 he became General Manager for the German service
          management consulting group Materna. His tenure there reunited him with
          former friends and colleagues Morten and Alex with whom he founded
          Zendesk and launched it in October 2007. Mikkel holds a BSc(Econ) in
          Market Economics from Denmark, is a frequent Twitter user and loves
          spending time with his wife and kids when not working with his awesome
          team and Zendesk customers.



Program SCALEit June 2012                       Page 16                            June 4, 2012
Zendesk

          If you have customers, then you need Zendesk. More than 65 million
          people around the world receive support from Zendesk-powered customer
          service departments and help desks. While industry averages point to low
          customer satisfaction, our customers experience positive ratings for over
          86% of their interactions.

          Why? It’s the Zendesk difference. Our unique approach to customer
          engagement enables you to listen, respond, and delight your users in ways
          not possible before. Zendesk is not just another help desk tool. It is the
          easiest and fastest way to great customer service.

          Much like the art of Zen, the path to customer service excellence is a
          continuous journey that involves product, people, practice.




                       Torsten Kolind, CTO of YouNoodle
                       Torsten Kolind is CTO of the American startup YouNoodle.
                       YouNoodle develops innovative ways to bring together the
                       information, people and technology that help startups succeed.
          We provide a platform for so far 50 of the world's top university
          entrepreneurship clubs and competitions, serving tens of thousands of
          members and thousands of startups. Our tools help to effectively manage
          business competitions, events, mailing lists and community development. If
          you run a group and would like to join the platform apply and we'll get in
          touch. Startup Predictor is the first in a series of decision-making tools
          YouNoodle plans to introduce for the startup industry. Our development
          team studied thousands of current and past startups, using both publicly
          available and proprietary data, to determine patterns of predictive factors
          for early-stage companies' success. You can try the test for free. YouNoodle
          is based in San Francisco, California.

          Thursday, June 7th

                            Michelle Messina, Guidewire Group
                            Market entry strategist for corporations; Economic
                            development expert for international governments; Serial
                            entrepreneur with extensive expertise in sales, marketing,
                            international trade.




Program SCALEit June 2012                        Page 17                            June 4, 2012
• Boot camps, Master Classes training programs, assessments, score cards
          and market entry services for companies expanding into additional
          markets, delivered on behalf of international government clients,
          universities, technology commercialization and incubation programs.

          • Certified facilitator for Kauffman FastTrac GrowthVenture Programs.

          • In-depth Study Tours of the Silicon Valley tailored for visiting academic,
          government, and business executives. Briefings and networking with
          executives and thought leaders from the region’s major internet, clean
          energy, hardware, communications companies.

          • Market research, competitive analysis, positioning & messaging, and first-
          customer acquisition programs for companies entering new markets and
          governments seeking key partners and foreign direct investment (FDI).

          • Invited keynote speaker (English & Spanish) and international judge for
          business plan competitions.

          • Particularly interested in serving and supporting entrepreneurship,
          innovation ecosystems, foreign direct investments (FDI), and economic
          development programs.

          Over the last 5+ years, Michelle has worked in Armenia, Chile, China,
          Colombia, Costa Rica, Estonia, France, Germany, Hungary, India, Kosovo,
          Mexico, Peru and the U.K, helping companies prepare for growth &
          expansion. She has also worked with government and business executives
          from many other countries on In-depth Study Tours of Silicon Valley.

          Specialties

          • Experienced with tech companies in IT, clean energy and non-tech
          companies in food products, textiles and agriculture.
          • Revenue-focused consulting service with specialized expertise launching
          new companies into the U.S. market.
          • Prior executive corporate positions included responsibility for $10M in
          revenue generation, international business dev and strategic alliances,
          development and execution of global demand generation programs,
          establishment of international marketing operations.

          Juha Christensen, partner at Progression Partners




Program SCALEit June 2012                        Page 18                             June 4, 2012
After 6 years at handheld computer pioneer Psion, Juha
                          developed the idea for Symbian, the operating system
                          company. He wrote the business plan and negotiated
                          investments worth $130 million. Juha served on Symbian's
                          board and led the company's business activities and
                          technical strategy. Following Symbian, Juha spent four years
          as Corporate Vice-President at Microsoft, responsible for a range of mobile
          software and server products, including Mobile Information Server, Server
          ActiveSync Smartphone and Pocket PC.Juha also serves on the board of
          Teleca, the largest Systems Integrator in the mobile industry and Unwire, a
          leading mobile services company.A frequent speaker at industry events,
          Juha has also been a regular commentator on CNBC, Bloomberg, Wall
          Street Journal, BusinessWeek and Financial Times. Juha was voted one of
          the 25 most influential Europeans in technology by Time Magazine.

          Singularity University




          With the support of a broad range of specialists in academia, business and
          government, Singularity University creates a global network of like-minded
          entrepreneurs, technologists and young leaders to participate in crafting a
          road map to guide the evolution of these disruptive technologies. SU helps
          create solutions and applications of these technologies for the benefit of
          humanity through its Graduate Studies and Executive Programs. SU is
          based at the NASA Research Park campus in the heart of Silicon Valley.




          Plug and Play Expo 2012
                                   Plug and Play EXPO Summer 2012 features 30
                                   promising startups gaining exposure to over 75+
                                   top-tier VCs, investors and corporate players. Join
                                   us for an exclusive first look at emerging




Program SCALEit June 2012                       Page 19                            June 4, 2012
technologies, rapid-fire pitches, live demos and networking at Plug and Play
          EXPO!




              •   Top Startups, VCs, Angels, Corporate Representatives, CEO’s,
                  Entrepreneurs, University Representatives, Government Officials,
                  and local/international press


          Who will be there?




              •   A full afternoon of rapid-fire pitches from the hottest startups, live
                  demos, and networking with top Silicon Valley influencers.


          What you will experience?




              •   Learn about the latest technology developments and products from
                  local and international companies. Make new contacts and friends in
                  the heart of Silicon Valley.


          Why you should be there?




                               VC Panel
                               • Jim Barnett, Shasta Ventures
           3:00pm –
                               • Sumeet Jain, CMEA
           3:30pm
                               • Ajay Agarwal, Bain Capital
                               • Kamran Elahian, Global Catalyst Partners


           3:30pm –
                               Startup Pitches
           4:25pm




Program SCALEit June 2012                         Page 20                              June 4, 2012
4:25pm –         Keynote: “The Era of Hypergrowth. How it changes
           4:50pm           everything.” by Robert Goldberg


           4:50pm –
                            Top 3 Startup Winners Announced
           5:00pm


           5:00pm –
                            Networking Reception
           7:00pm




          Blackbox


                                    Program: At blackbox’s startup Mansion all SCALEit
                                    comapnies will get a change to pitch in front of
          invited investors and friends of the blackbox network.

          blackbox was founded in mid December 2010 by Bjoern Lasse Herrmann,
          Max Marmer, Fadi Bishara and Aleksandra Markova. Inspired by the global
          explosion of startups contrasted with their very high failure rates, they
          decided to find a scalable way to accelerate startups. The company has two
          core entities: blackbox labs and the startup genome. Blackbox labs is an
          accelerator and community for entrepreneurs located at blackbox mansion.
          The startup genome is an R&D project uncovering the mechanics of
          startups.

          Blackbox evolved out of four organizations techVenture, Cofounder
          Network, Founders First and Startup School. Those have a combined
          trackrecord of having worked with 100+ companies, 76 funded, 16 exits
          (including Bebo, Tapulous, Lala, Zynga). Blackbox mansion is currently
          home to 14 technology entrepreneurs. In the last 6 months 30+ events
          with selected entrepreneurs and investors have taken place at blackbox
          mansion. Blackbox has partnered with 30+ seed accelerators & early stage
          investors from around the globe. Blackbox's portfolio is made up of
          approximately 80% internet startups and 20% in emerging technologies.
          The startup genome project launched in February and released its first




Program SCALEit June 2012                       Page 21                            June 4, 2012
report on Saturday, May 28th. The research was conducted in collaboration
          with Stanford and Berkley faculty members. Advisors of blackbox include
          Saad Khan, Steve Blank and Daniel Kraft.

          Friday, June 8th

          Tradeshift
                             Tradeshift is a global startup with the ambition to change
                             the way we do business by allowing organizations to
                             exchange invoices for free. It connects businesses to all
                             their suppliers and customers regardless of company size
          not only saving time but also ensuring they get paid faster at both ends of
          the supply chain.

          The initial driver behind Tradeshift's foundation was frustration with
          available solutions and technology, but soon the company's founders
          realized that a fundamental shift in the focus of business networks was
          needed. They aimed to create a new kind of network – one that focused on
          people and business relationships as well as transactions. On top of
          electronic invoicing, Tradeshift provides users with a range of revolutionary
          value added services, such as Instant Payments and CloudScan®.

          Tradeshift has offices in San Francisco, Copenhagen and London with
          customers across 190 countries. Customers include Kuehne + Nagel, TDC
          and the NHS. Tradeshift was awarded Best Enterprise 2010 at The
          TechCrunch Europe startup awards.

          Podio
                                      Podio, now part of Citrix Systems, is an online work
                                      platform with a new take on how everyday work
                                      gets done. Podio gives people more power than
                                      ever before to manage their work in their own
          way and is trusted by thousands of teams, companies and organizations
          worldwide. Podio users create workspaces to collaborate with specific
          groups of people, use an Employee Network for company-wide
          communication across departments and locations, and get their work done
          using Podio Apps. Anyone can build their own Podio Apps without any
          technical skills, and can choose from hundreds of readily available, free
          apps in Podio's App Market. These apps add structure to any business
          process or project and are connected to social, collaborative activity
          streams used for commenting and discussion.




Program SCALEit June 2012                         Page 22                              June 4, 2012
Appharbor
          AppHarbor is a .NET Platform-as-a-Service. Developers push code to
          AppHarbor using either Git or Mercurial. AppHarbor then builds the code
          and runs any unit tests. If everything checks out, the code is deployed to
          AppHarbor's scalable cloud platform.

          AppHarbor lets developers spend their time coming up with ideas and
          developing applications, not patching servers, worrying about deployment,
          messing with configuration files, or scaling.

          At AppHarbor, we believe that developing and deploying .NET applications
          should be simple and fun. AppHarbor has been designed to tie in with
          developers day-to-day workflows. Deploying a new version to AppHarbor is
          as simple as checking in code when a new feature is ready.

          AppHarbor will run most ASP.NET applications without modification. Moving
          an application to our platform requires no AppHarbor-specific code
          modifications nor installation of plugins or other custom software. We
          believe developers should be able to move applications and data to
          different cloud-vendors with as little friction as possible.

          AppHarbor believes in giving developers access to an open ecosystem of
          add-ons and 3rd party services, not just the ones we decide to provide
          ourselves.




Program SCALEit June 2012                       Page 23                            June 4, 2012
SCALEit CONTACT INFO:



          For info on the the SCALEit event please visit come.scaleit.us

          You are always welcome to contact us:

          Lene Sjørslev Schulze
          Mobile: 415 812 6646
          Email: lsa@innovationcenterdenmark.com

          Søren Therkelsen
          Email: soren@yggdrasil.me

          Lars Andersen
          Mobile: 415 316 8463
          email: inn@innovationcenterdenmark.com




          Innovation Center Denmark
          Innovation Center Denmark is a tangible result of Denmark's globalization
          strategy with the objective to turn Denmark into a leading knowledge-
          based economy by 2015. This ambitious objective calls for innovative new
          approaches to position Denmark in the global value chain. For that reason,
          we are creating innovative hubs in global hot spots, Silicon Valley being one
          of them. Innovation Center Denmark connects researchers, companies and
          ideas between Denmark and the US in high-tech areas; CleanTech,
          Information & Communications Tech and Life Sciences.

          Connect: Read our Danish written blog - SVTECHTALK.COM - Follow us on
          TWITTER.COM/ICDK




Program SCALEit June 2012                       Page 24                             June 4, 2012

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SCALEit IGNITE 2012 spring program

  • 1. PROGRAM FOR THE WEEK OF DANISH ENTREPRENEUR INTIATIVE SCALEit JUNE 4-8 2012
  • 2. Overview'of'SCALEit' Welcome'to'SCALEit!'....................................................................................'4! PROGRAM'FOR'SCALEit'................................................................................'5! Monday,'June'4th' ................................................................................................'5! . Tuesday,'June'5th'.................................................................................................'6! Wednesday,'June'6th'...........................................................................................'6! Thursday,'June'7th'...............................................................................................'8! Friday,'June'8th'....................................................................................................'9! Bios'and'briefing'on'visits'and'meetings'during'SCALEit'..............................'11! Monday'June'4th' ...............................................................................................'11! . Innovation(Center(Denmark(.................................................................................(11! Bill(Joos(.................................................................................................................(11! Carmen(Casado,(Owner(Casado(Law(....................................................................(11! Tom(Pai,(Principal(at(Ravixgroup(..........................................................................(12! Tuesday,'June'7th'...............................................................................................'12! Launch(Silicon(Valley(............................................................................................(12! Wednesday,'June'8'............................................................................................'14! Shomit(Ghose,(Partner(ONSET(Ventures(..............................................................(14! Brad(Gersich,(Partner(DLA(Piper(...........................................................................(15! Carrie(Walsh,(Director(with(Silicon(Valley(Bank(Capital(.......................................(15! Mikkel(Svane,(CEO(and(Founder(of(Zendesk(........................................................(16! Torsten(Kolind,(CTO(of(YouNoodle(.......................................................................(17! Thursday,'June'7th'.............................................................................................'17! Michelle(Messina,(Guidewire(Group(....................................................................(17! Juha(Christensen,(partner(at(Progression(Partners(..............................................(18! Singularity(University(............................................................................................(19! Plug(and(Play(Expo(2012(.......................................................................................(19! Blackbox(...............................................................................................................(21! Tradeshift(.............................................................................................................(22! Podio( ....................................................................................................................(22! . Appharbor(............................................................................................................(23! SCALEit'CONTACT'INFO:' .............................................................................'24! . Program SCALEit June 2012 Page 2 June 4, 2012
  • 3. Program SCALEit June 2012 Page 3 June 4, 2012
  • 4. Welcome to SCALEit! We are very excited to have you on board our SCALEit event, and cannot wait to introduce you all to our 7 startups participants and their great ideas. At the startup scene in Denmark, many good ideas see daylight every year. But unlike American startups way to few make it big. With SCALEit, that will change. We have picked and invited 7 of the most promising Danish tech startups to Silicon Valley to teach them, how to overcome the hurdles and grow big. The week will expose them to the ecosystem of the Valley and help fine-tune their ideas, pitch, business plans and future ambitions. We are very proud to present the Danish SCALEit startups to such a strong line up of investors, advisors, lawyers, successful Danish entrepreneurs and tech-giants. Thank you all for taking your time to be part of SCALEit. Enclosed you will find the full program for the week including addresses and contact info. We look forward to SCALing it with you! Kind regards, Lene, Søren and Lars Team SCALEit Innovation Center Denmark Program SCALEit June 2012 Page 4 June 4, 2012
  • 5. PROGRAM FOR SCALEit Monday, June 4th Blackbox Mansion Departur from Blackbox and Cardinal 19 Selby Lane hotel Atherton, CA 94027 8.30 AM / Blackbox: 8.30 AM Cardinal Hotel Cardinal: 8.40 AM 235 Hamilton Avenue, Palo Alto, CA WilmerHale Breakfast, meet and greet. 9 AM 950 Page Mill Road Palo Alto, CA Introduction to SCALEit IGNITE – the WilmerHale 9.30 AM Program by Lene and Søren 10 Mistakes and Pitch Workshop by 10.00 AM – Bill Joos, Founder, Managing director WilmerHale 1.30 AM of Go To Market Consulting – Lunch during session 2 PM WilmerHale Getting here and doing business in – SV. Back office, legal and visa 4.30 PM Cooley LLP 6 PM Launch SV Reception 3175 Hanover street Palo Alto, CA Transport to Cardinal and Blackbox Approx. 15 min Program SCALEit June 2012 Page 5 June 4, 2012
  • 6. Tuesday, June 5th Blackbox Mansion 19 Selby Lane Departure from Blackbox and hotel Atherton, CA 94027 7.30 AM Blackbox: 7.30 AM / Cardinal: 7.40 AM Cardinal Hotel 235 Hamilton Avenue, Palo Alto, CA Microsoft Campus Microsoft Building 1, Launch SV. Registration and 8.00 AM 1065 La Avenida St, breakfast Mountain View, CA 94043 8.30 AM Launch SV: Program Microsoft Campus 5.15 PM Departure Launch SV Approx. 30 min Chill out, Gather energy, fine-tuning Palo Alto pitches etc. Wednesday, June 6th Blackbox Mansion Departure from Blackbox and hotel 8.15 AM Blackbox: 8.15 AM / Cardinal: 8.30 AM Cardinal Hotel Program SCALEit June 2012 Page 6 June 4, 2012
  • 7. 9 AM Pitch session with Shomit Ghose, Onset Venture – Partner at Onset Ventures 10.30 AM 2490 Sand Hill Road, Menlo Park, CA 94025 10.30 AM Transportation Approx. 20 min 11 AM DLA Piper The role of lawyers in Silicon Valley by – 2000 University Brad Gersich, partner with DLA Piper 12 AM East Palo Alto, CA 12 PM – Lunch DLA Piper 12.30 PM 1 PM Session with Silicon Valley Bank Silicon Valley Bank – Carrie Walsh, MD, Entrepreneur 2400 Hanover Street 2 PM services Palo Alto, CA 94304 Transportation to San Francisco Approx. 1 hour Zendesk 3 PM Danes in the Valley, Mikkel Svane, – 989 Market Street Zendesk 4 PM San Francisco, CA Walk to Younoodle HQ Approx. 25 minutes Younoodle Younoodle. Building great teams in 101 South Park Street, 5 PM Silicon Valley, Torsten Kolind San Francisco Younoodle Stambord. Network with danes living 6 PM in the Bay area Transportation to Palo Alto Approx. 1 hour Program SCALEit June 2012 Page 7 June 4, 2012
  • 8. Thursday, June 7th Blackbox Mansion 19 Selby Lane Departure from Blackbox and hotel Atherton, CA 94027 8.30 AM Blackbox: 8.30 AM / Cardinal: 8.40 AM Cardinal Hotel 235 Hamilton Avenue, Palo Alto, CA 9 AM Innovation Center DK Sales workshop with Michelle – Denmark, 200 Page Mill Messina 11 AM Road, Palo Alto 11.30 AM Lunch with Juha Christensen, – Innovation Center DK Progression Partners 1 PM Singularity University NASA 1.30 PM – Singularity University, Aaron Frank Building 20 S. Akron 2.15 PM Rd. MS 20-1, Moffett Field, CA 94035 Transportation Approx. 20 min 2.45 PM 440 N. Wolfe Rd, – Plug & Play Expo Sunnyvale, CA 94085 5 PM Transportation Approx. 30 minutes Blackbox Mansion Network and pitch event at 6.30 PM 19 Selby Lane Blackbox Atherton, CA 94027 Program SCALEit June 2012 Page 8 June 4, 2012
  • 9. Friday, June 8th Blackbox Mansion 19 Selby Lane Departure from Blackbox and hotel Atherton, CA 94027 9.45 AM Blackbox: 9.45 AM / Cardinal: 9.55 AM Cardinal Hotel 235 Hamilton Avenue, Palo Alto, CA Google 10.30 AM – Company visit: Google 1600 Amphitheatre Parkway, Mountain View, 12.30 PM CA 94043 Transportation to San Francisco. Approx. 1 hour Lunch to go Panel discussion with Danish Tradeshift Inc entrepreneur in Silicon Valley; Next 1.30 PM steps towards Silicon Valley with the (500 Third Street Danish companies Jeppe Rindom - Suite 210 – Tradeshift, Kasper Hulthin - Podio, San Francisco, CA 94107 3 PM Rune Sørensen - Appharbor 3 PM Wrap up and drinks Tradeshift Inc Program SCALEit June 2012 Page 9 June 4, 2012
  • 10. Program SCALEit June 2012 Page 10 June 4, 2012
  • 11. Bios and briefing on visits and meetings during SCALEit Monday June 4th Innovation Center Denmark Innovation Center Denmark is a tangible result of Denmark's globalization strategy with the objective to turn Denmark into a leading knowledge- based economy by 2015. This ambitious objective calls for innovative new approaches to position Denmark in the global value chain. For that reason, we are creating innovative hubs in global hot spots, Silicon Valley being one of them. Innovation Center Denmark connects researchers, companies and ideas between Denmark and the US in high-tech areas; CleanTech, Information & Communications Tech and Life Sciences. Bill Joos Founder, managing director bill@gotomarketconsulting.com Go To Market Consulting www.gotomarketconsulting.com Bill Joos is the founder and managing director of Go To Market Consulting, a consulting firm dedicated to accelerating sales and market development. Bill served as Vice President of Entrepreneur Development at Garage Technology Ventures since its founding in 1997. He has held sales and marketing positions with a variety of companies, including IBM and Apple Computer. Bill is perhaps best known as a "Pitch Doctor" and has assisted hundreds of entrepreneurs with refining and focusing their positioning and presentations. Bill earned a B.S. from Jamestown College and pursued graduate studies at Pepperdine University Carmen Casado, Owner Casado Law Carmen Casado has been practicing U.S. immigration law since 2004, and handles all types of immigration matters. She routinely represents early-stage technology companies in their immigration needs for founders and staff, and she has assisted numerous world renowned athletes, artists, researchers, and scientists to obtain immigration status Program SCALEit June 2012 Page 11 June 4, 2012
  • 12. based on their extraordinary abilities. She also litigates removal (deportation) matters before the Executive Office for Immigration Review. Carmen graduated from California Western School of Law magna cum laude, where she served as an associate editor of the CWSL International Law Journal, and a member of the Jessup International Moot Court Team. She was a founding partner of Jones Casado, LLP in New York, New York. Carmen is admitted to practice law in California and New York State. She is a member of the American Immigration Lawyers Association, California Lawyers for the Arts, and a sponsoring member of California-Spain Chamber of Commerce. She is bilingual in English and Spanish. Tom Pai, Principal at Ravixgroup MBA. Tom serves as a consulting CFO with Ravix Group. He has over 20 years of financial and operations experience in technology, media, and consumer products companies ranging in size from start-up to Fortune 100 global enterprises. Tom's expertise includes strategic and operational planning, venture capital financing, mergers and acquisitions, corporate restructuring and Chapter 11 reorganization. Prior to joining Ravix, Tom was the CFO and COO for several venture backed companies in online media, publishing and high technology. He was also the co-founder and principal in DART Partners, an investment firm specializing in underperforming mid-sized companies, and was a senior associate with Bank of America's venture capital group. Tom has an M.B.A. from Carnegie Mellon University and a degree in Computer Engineering from University of California, Santa Barbara. Tuesday, June 7th Launch Silicon Valley Join Steve Blank, Vinod Khosla, NVCA Chair Ray Rothrock, Futurist Paul Saffo, Super Angel Jeff Clavier, NEA Partner Pete Sonsini & over 20 more panelist and guest speakers, plus 30 startups launching their products at Launch: Silicon Valley, June 5, at Microsoft in Mountain View. • Join us at SVForum's Launch: Silicon Valley 2012 on June 5, when we have a great roster of panels & Guest Speakers in addition to 30 Program SCALEit June 2012 Page 12 June 4, 2012
  • 13. specially selected startups launching their products in front of an audience of VCs, Angels, Industry Executives, Bloggers, Press & Television! A few 25% discount registrations are still available! Use Discount Code launchSV25 to get yours before they sell out! (includes registration for the exclusive Pre-Event Party the evening of June 4 in Palo Alto) • Steve Blank – on how to get your startup up & running quickly & improve your chances of success. The first 50 people who register for Launch: Silicon Valley 2012 will receive a free copy of his new book “The Startup Owner’s Manual” which he has offered to sign at the event! • Vinod Khosla –will be interviewed by Eric Savitz, SF bureau chief of Forbes Magazine, on the future of cleantech and his investing philosophy. • Ray Rothrock – incoming Chair of the National Venture Capital Association, interviewed by the Mercury News’s Chris O’Brien, on the JOBS act and the IPO-OnRamp. • Paul Saffo – Futurist, and Managing Diretor of Discern Analytics, on the new Entrepreneurial Landscape of the Creator Economy. • The Changing Face of Venture Capital – Jeff Clavier, who has grown from angel, to Super-Angel, now VC fund manager; Tim Connor, who was GP at a large fund, & who left to start his own smaller fund; Pete Sonsini of NEA, one of the largest funds in Silicon Valley, with over $11B in committed capital Where are they now?– the founders of Launch: Silicon Valley alumni Smaato, Steelhouse & Zuora on what’s happened since they launched at Launch: Silicon Valley in earlier years. Program SCALEit June 2012 Page 13 June 4, 2012
  • 14. Wednesday, June 8 Shomit Ghose, Partner ONSET Ventures Shomit Ghose joined ONSET Ventures in 2001 after 19 years of working at high-tech companies in the Silicon Valley. During his career he participated in several successful IPOs, including those of Sun Microsystems and Broadvision. Prior to joining ONSET, he was Sr. VP of Operations at Tumbleweed Communications, where he managed the marketing, professional services, applications engineering and corporate development departments. He helped the company through a successful IPO in 1999. Previously, he was VP of the Worldwide Professional Services Organization at BroadVision and helped that company through a successful IPO in 1996. His first job was as network protocol engineer at Metaphor Computer Systems, a company acquired by IBM. Later, he was an engineer in the original pre-IPO software development team at Sun Microsystems. He has also been Director of Marketing and then Director of Asia/Pacific Operations for nCUBE, a manufacturer of video-on-demand servers, and a board member of Alier, a data integration software company that is now part of webMethods. Shomit was awarded two academic scholarships to the University of California, Berkeley, at age 15. He graduated in 1982 with a degree in Computer Science. At ONSET Ventures, Shomit focuses on software, networking and infrastructure companies. He also mentors and provides management resources to portfolio companies to help maximize their success. Shomit led ONSET’s investments in Adara Media, Gridstore, Netseer, Pancetera (acquired by Quantum), Sentilla and Truviso (acquired by Cisco). He is an Industry Fellow and lead venture coach at UC Berkeley’s College of Engineering, and serves on the entrepreneurship advisory board at the University of San Francisco. ONSET Ventures Program SCALEit June 2012 Page 14 June 4, 2012
  • 15. ONSET Ventures helps entrepreneurs transform great ideas into successful businesses. We invest in information technology and medical markets, leveraging both disruptive technologies and disruptive business models. In information technology, we focus on mobility, new media and infrastructure software. Within medical technology, we focus on medical devices, drug delivery, diagnostics and healthcare information technology. We invest in businesses at all stages. Our specialty is working with inventors and entrepreneurs at the earliest stages to help them create a business from their vision. We get in the trenches with you to help identify markets, build business models and find the ideal management team. It’s our personalized approach that makes us different – “venture craftsmanship”- and it’s why so many entrepreneurs choose to work with ONSET Ventures again and again. You want to change the world. We want to help. Brad Gersich, Partner DLA Piper Brad Gersich focuses his practice in emerging growth and venture capital. Recent Matters include; Advised high-technology, networking and biotechnology companies in venture capital financings, debt financing transactions and general operations. Represented several venture capital firms in early and late stage private placement investments. Represented purchasing and selling companies in mergers and acquisitions and asset sales. Negotiated and drafted executive employment agreements on behalf of companies and high-level executives. Represented companies and underwriters in initial and secondary public offerings, including Rule 144A convertible debt offerings. Carrie Walsh, Director with Silicon Valley Bank Capital Carrie Walsh has over 15 years of experience in the venture capital industry. As a Managing Director with SVB’s Accelerator, Carrie leads a team that leverages the bank’s deep experience and relationships with the venture community in ways that help Founders and CEOs Program SCALEit June 2012 Page 15 June 4, 2012
  • 16. of emerging technology, cleantech, and life science companies succeed. SVB Accelerator provides strartup and VC clients with access to high end programming and targeted introductions that work to create a mutually beneficial ecosystem that's unparalleled in the technology banking industry today. Previously, Carrie was a Partner at a leading transatlantic executive recruitment firm where she built out executive teams and boards for venture-backed technology portfolio companies. Prior to that, Carrie was the Vice Consul for IT & Communications at UK Trade & Investment and the British Consulate, where she led a nationwide team working with US venture funds and their technology portfolio companies to drive inward investment to the UK and to promote British trade abroad. Carrie’s experience also includes work at two venture funds, Red Rock Capital and Brad Peery Capital, where she was Director and Vice President of Strategic Development. Prior to her invest-side experience, Carrie was a record-breaking executive at VentureOne, a leading industry research firm, and at Teletrac, a venture-backed mobile solution provider optimizing the service delivery process. Carrie is a currently an Executive Board Advisor for the Computer History Museum. Mikkel Svane, CEO and Founder of Zendesk After an inspirational trip to San Francisco in 1995 Mikkel launched what was one of Denmark’s first horizontal community portals. Less than a year later the portal was acquired by a Danish newspaper and Mikkel founded Caput, a software company specializing in standard software components for community building and social networks. Serving as its CEO until 2002 he became General Manager for the German service management consulting group Materna. His tenure there reunited him with former friends and colleagues Morten and Alex with whom he founded Zendesk and launched it in October 2007. Mikkel holds a BSc(Econ) in Market Economics from Denmark, is a frequent Twitter user and loves spending time with his wife and kids when not working with his awesome team and Zendesk customers. Program SCALEit June 2012 Page 16 June 4, 2012
  • 17. Zendesk If you have customers, then you need Zendesk. More than 65 million people around the world receive support from Zendesk-powered customer service departments and help desks. While industry averages point to low customer satisfaction, our customers experience positive ratings for over 86% of their interactions. Why? It’s the Zendesk difference. Our unique approach to customer engagement enables you to listen, respond, and delight your users in ways not possible before. Zendesk is not just another help desk tool. It is the easiest and fastest way to great customer service. Much like the art of Zen, the path to customer service excellence is a continuous journey that involves product, people, practice. Torsten Kolind, CTO of YouNoodle Torsten Kolind is CTO of the American startup YouNoodle. YouNoodle develops innovative ways to bring together the information, people and technology that help startups succeed. We provide a platform for so far 50 of the world's top university entrepreneurship clubs and competitions, serving tens of thousands of members and thousands of startups. Our tools help to effectively manage business competitions, events, mailing lists and community development. If you run a group and would like to join the platform apply and we'll get in touch. Startup Predictor is the first in a series of decision-making tools YouNoodle plans to introduce for the startup industry. Our development team studied thousands of current and past startups, using both publicly available and proprietary data, to determine patterns of predictive factors for early-stage companies' success. You can try the test for free. YouNoodle is based in San Francisco, California. Thursday, June 7th Michelle Messina, Guidewire Group Market entry strategist for corporations; Economic development expert for international governments; Serial entrepreneur with extensive expertise in sales, marketing, international trade. Program SCALEit June 2012 Page 17 June 4, 2012
  • 18. • Boot camps, Master Classes training programs, assessments, score cards and market entry services for companies expanding into additional markets, delivered on behalf of international government clients, universities, technology commercialization and incubation programs. • Certified facilitator for Kauffman FastTrac GrowthVenture Programs. • In-depth Study Tours of the Silicon Valley tailored for visiting academic, government, and business executives. Briefings and networking with executives and thought leaders from the region’s major internet, clean energy, hardware, communications companies. • Market research, competitive analysis, positioning & messaging, and first- customer acquisition programs for companies entering new markets and governments seeking key partners and foreign direct investment (FDI). • Invited keynote speaker (English & Spanish) and international judge for business plan competitions. • Particularly interested in serving and supporting entrepreneurship, innovation ecosystems, foreign direct investments (FDI), and economic development programs. Over the last 5+ years, Michelle has worked in Armenia, Chile, China, Colombia, Costa Rica, Estonia, France, Germany, Hungary, India, Kosovo, Mexico, Peru and the U.K, helping companies prepare for growth & expansion. She has also worked with government and business executives from many other countries on In-depth Study Tours of Silicon Valley. Specialties • Experienced with tech companies in IT, clean energy and non-tech companies in food products, textiles and agriculture. • Revenue-focused consulting service with specialized expertise launching new companies into the U.S. market. • Prior executive corporate positions included responsibility for $10M in revenue generation, international business dev and strategic alliances, development and execution of global demand generation programs, establishment of international marketing operations. Juha Christensen, partner at Progression Partners Program SCALEit June 2012 Page 18 June 4, 2012
  • 19. After 6 years at handheld computer pioneer Psion, Juha developed the idea for Symbian, the operating system company. He wrote the business plan and negotiated investments worth $130 million. Juha served on Symbian's board and led the company's business activities and technical strategy. Following Symbian, Juha spent four years as Corporate Vice-President at Microsoft, responsible for a range of mobile software and server products, including Mobile Information Server, Server ActiveSync Smartphone and Pocket PC.Juha also serves on the board of Teleca, the largest Systems Integrator in the mobile industry and Unwire, a leading mobile services company.A frequent speaker at industry events, Juha has also been a regular commentator on CNBC, Bloomberg, Wall Street Journal, BusinessWeek and Financial Times. Juha was voted one of the 25 most influential Europeans in technology by Time Magazine. Singularity University With the support of a broad range of specialists in academia, business and government, Singularity University creates a global network of like-minded entrepreneurs, technologists and young leaders to participate in crafting a road map to guide the evolution of these disruptive technologies. SU helps create solutions and applications of these technologies for the benefit of humanity through its Graduate Studies and Executive Programs. SU is based at the NASA Research Park campus in the heart of Silicon Valley. Plug and Play Expo 2012 Plug and Play EXPO Summer 2012 features 30 promising startups gaining exposure to over 75+ top-tier VCs, investors and corporate players. Join us for an exclusive first look at emerging Program SCALEit June 2012 Page 19 June 4, 2012
  • 20. technologies, rapid-fire pitches, live demos and networking at Plug and Play EXPO! • Top Startups, VCs, Angels, Corporate Representatives, CEO’s, Entrepreneurs, University Representatives, Government Officials, and local/international press Who will be there? • A full afternoon of rapid-fire pitches from the hottest startups, live demos, and networking with top Silicon Valley influencers. What you will experience? • Learn about the latest technology developments and products from local and international companies. Make new contacts and friends in the heart of Silicon Valley. Why you should be there? VC Panel • Jim Barnett, Shasta Ventures 3:00pm – • Sumeet Jain, CMEA 3:30pm • Ajay Agarwal, Bain Capital • Kamran Elahian, Global Catalyst Partners 3:30pm – Startup Pitches 4:25pm Program SCALEit June 2012 Page 20 June 4, 2012
  • 21. 4:25pm – Keynote: “The Era of Hypergrowth. How it changes 4:50pm everything.” by Robert Goldberg 4:50pm – Top 3 Startup Winners Announced 5:00pm 5:00pm – Networking Reception 7:00pm Blackbox Program: At blackbox’s startup Mansion all SCALEit comapnies will get a change to pitch in front of invited investors and friends of the blackbox network. blackbox was founded in mid December 2010 by Bjoern Lasse Herrmann, Max Marmer, Fadi Bishara and Aleksandra Markova. Inspired by the global explosion of startups contrasted with their very high failure rates, they decided to find a scalable way to accelerate startups. The company has two core entities: blackbox labs and the startup genome. Blackbox labs is an accelerator and community for entrepreneurs located at blackbox mansion. The startup genome is an R&D project uncovering the mechanics of startups. Blackbox evolved out of four organizations techVenture, Cofounder Network, Founders First and Startup School. Those have a combined trackrecord of having worked with 100+ companies, 76 funded, 16 exits (including Bebo, Tapulous, Lala, Zynga). Blackbox mansion is currently home to 14 technology entrepreneurs. In the last 6 months 30+ events with selected entrepreneurs and investors have taken place at blackbox mansion. Blackbox has partnered with 30+ seed accelerators & early stage investors from around the globe. Blackbox's portfolio is made up of approximately 80% internet startups and 20% in emerging technologies. The startup genome project launched in February and released its first Program SCALEit June 2012 Page 21 June 4, 2012
  • 22. report on Saturday, May 28th. The research was conducted in collaboration with Stanford and Berkley faculty members. Advisors of blackbox include Saad Khan, Steve Blank and Daniel Kraft. Friday, June 8th Tradeshift Tradeshift is a global startup with the ambition to change the way we do business by allowing organizations to exchange invoices for free. It connects businesses to all their suppliers and customers regardless of company size not only saving time but also ensuring they get paid faster at both ends of the supply chain. The initial driver behind Tradeshift's foundation was frustration with available solutions and technology, but soon the company's founders realized that a fundamental shift in the focus of business networks was needed. They aimed to create a new kind of network – one that focused on people and business relationships as well as transactions. On top of electronic invoicing, Tradeshift provides users with a range of revolutionary value added services, such as Instant Payments and CloudScan®. Tradeshift has offices in San Francisco, Copenhagen and London with customers across 190 countries. Customers include Kuehne + Nagel, TDC and the NHS. Tradeshift was awarded Best Enterprise 2010 at The TechCrunch Europe startup awards. Podio Podio, now part of Citrix Systems, is an online work platform with a new take on how everyday work gets done. Podio gives people more power than ever before to manage their work in their own way and is trusted by thousands of teams, companies and organizations worldwide. Podio users create workspaces to collaborate with specific groups of people, use an Employee Network for company-wide communication across departments and locations, and get their work done using Podio Apps. Anyone can build their own Podio Apps without any technical skills, and can choose from hundreds of readily available, free apps in Podio's App Market. These apps add structure to any business process or project and are connected to social, collaborative activity streams used for commenting and discussion. Program SCALEit June 2012 Page 22 June 4, 2012
  • 23. Appharbor AppHarbor is a .NET Platform-as-a-Service. Developers push code to AppHarbor using either Git or Mercurial. AppHarbor then builds the code and runs any unit tests. If everything checks out, the code is deployed to AppHarbor's scalable cloud platform. AppHarbor lets developers spend their time coming up with ideas and developing applications, not patching servers, worrying about deployment, messing with configuration files, or scaling. At AppHarbor, we believe that developing and deploying .NET applications should be simple and fun. AppHarbor has been designed to tie in with developers day-to-day workflows. Deploying a new version to AppHarbor is as simple as checking in code when a new feature is ready. AppHarbor will run most ASP.NET applications without modification. Moving an application to our platform requires no AppHarbor-specific code modifications nor installation of plugins or other custom software. We believe developers should be able to move applications and data to different cloud-vendors with as little friction as possible. AppHarbor believes in giving developers access to an open ecosystem of add-ons and 3rd party services, not just the ones we decide to provide ourselves. Program SCALEit June 2012 Page 23 June 4, 2012
  • 24. SCALEit CONTACT INFO: For info on the the SCALEit event please visit come.scaleit.us You are always welcome to contact us: Lene Sjørslev Schulze Mobile: 415 812 6646 Email: lsa@innovationcenterdenmark.com Søren Therkelsen Email: soren@yggdrasil.me Lars Andersen Mobile: 415 316 8463 email: inn@innovationcenterdenmark.com Innovation Center Denmark Innovation Center Denmark is a tangible result of Denmark's globalization strategy with the objective to turn Denmark into a leading knowledge- based economy by 2015. This ambitious objective calls for innovative new approaches to position Denmark in the global value chain. For that reason, we are creating innovative hubs in global hot spots, Silicon Valley being one of them. Innovation Center Denmark connects researchers, companies and ideas between Denmark and the US in high-tech areas; CleanTech, Information & Communications Tech and Life Sciences. Connect: Read our Danish written blog - SVTECHTALK.COM - Follow us on TWITTER.COM/ICDK Program SCALEit June 2012 Page 24 June 4, 2012