1. Staying Ahead of the Communications Curve: New Communication Techniques Jody Ordioni • June 2007 What’s Next?
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4. Attention is the currency of the new economy. "The Attention Economy” - by Thomas H. Davenport, John C. Beck
5. The Rules of Me Marketing How to Make the Most of your Message, Media, Metrics and Meager Budget
6. Branding is not a Communications Strategy; It’s a Business Imperative! Build Your Brand. Rule #1-
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14. It’s a great school! GREAT BRANDING “BUYS” WORD OF MOUTH
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16. Communicating With Teens Brand loyalty starts at a young age Customization is key Friends are family Choice is an expectation idealistic -- want to make a meaningful contribution Speak to them on their level; don’t talk down Reach them where they live, work and play Alloy Research study
21. Get your Best Blogging There are 100,000 new blogs daily (2 per second)
22. The MIT bloggers average 15,000 to 20,000 hits per day fromore than 5,000 unique visitors. Admitted students rank the blogs among the top three factors influencing their decision to attend MIT.
53. BRANDEMiX is an advertising/communications/consulting firm specializing in branding for business results. We create and implement aligned advertising and internal communications that connect audiences to organizational culture, goals and vision. Our services include: Advertising • Student Enrollment • Business Communications • Consulting Faculty Recruitment Advertising • Event Marketing & Support Internal Communications • Market Research • Media Planning & Placement Public Relations • Viral Marketing For more information, please contact Jody Ordioni at: 212.947.1001 or e-mail: [email_address] ABOUT BRANDEMiX Special Acknowledgements to: Bob Johnson Consulting • Dan Forbush, ProfNet • Noel Loevitz • The Internet