Social Media for Event Websites

Event Websites Sharing Our Insights, Trends, Opportunities and War Stories ,[object Object]

Social Media Tools Build and Strengthen Attendee Value ,[object Object],[object Object],[object Object],[object Object]

What Does Interactive and Personalized Mean for Event Web sites in 2008?

EVENT VALUE ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why does social media work? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of a Social Media approach ,[object Object],[object Object],[object Object],[object Object],[object Object]

Confused? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take Advantage of Existing Social Networks ,[object Object]

Linked In – an easy way to start social networking

Blogs & Podcasts Find Your voice (and improve search rankings) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Blogs to Communicate with Exhibitors

The importance of tagging & rss

What a tangled web… Your Event Site sn sn sn sn sn sn

For the Love of Google: Be good to your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Exhibitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrates all services into one medium, reduces cost and enhances user experience Exhibitor Search Match-Making Session Finder Product Locator Voting Personalized Show Plan Peer Networking Personalized Event Map Press Releases

Make Conversations Happen ,[object Object],[object Object],[object Object]

Measure Your Email and Direct Mail Tactics vs. Web Traffic

Effective Email Marketing Drives Web Site Traffic

Measurements Provide Show Organizer Insights Based on Searches Markets Requiring additional Exhibitor Representation to Meet Attendee Demand

Make Sure Attendee Can Find Their Niche

Making Money with Social Ties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listserv/eGroup Opportunities Traditional Listserv

Tomorrow’s Discussion “eGroups”

Personalize Your Community Search Member Directory Registration Request Information Product Review Research Advocacy ,[object Object],[object Object],[object Object],[object Object],[object Object],Meetings

Give them what they are looking for. Search is the common thread Personalization + Search = Connections People Relevant Content Community + = 60% of B-to-B Decision Makers use search engines as the first source of information when making a business decision. Enquiro with MarketingSherpa, The Role of Search in B-to-B Buying Decisions

Attendees Members Exhibitors Behavioral Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],Show Participant? Member? Business Intelligence Personalize 365.org Obtain, Retain, Grow Convert Understanding the needs and interests of your community will enable you to effectively market your association and events AssocEventSite.org AssocSite.org Search - Membership – Registration – Calendars - Portals Connect Relevant Content

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting Great Ideas and Great People

Social Media for Event Websites

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