Branding Yourself and Your Library Career on LinkedIn

Branding Yourself and Your Library
Career on LinkedIn

Scott Brown, Social Information Group – December 2012
Colorado Library Consortium (CLiC)

© 2012 Social Information Group
1

Agenda
• What do we mean by “branding”?
• Why LinkedIn?
• Free vs paid versions
• The basics
• LinkedIn for for the next step in your career
• Showcasing your skills and increasing your visibility
• Final thoughts
• Q&A

2

A personal LinkedIn story

3

Branding

4

Branding

5

Branding

6

Branding

7

What’s your brand?

8

Social tools:
Professional use vs. personal use

Tone
Content
9

Why LinkedIn?
• More than 120 people signing up every hour.
• More than 150 million members in over 200 countries.
• 4.2 billion people searches in 2011.

10

Why LinkedIn?
• Executives from all Fortune 500 companies are members.
• Used by recruiters in 82 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company
Pages.
• Hundreds of thousands of job applications have been
submitted via LinkedIn.
• Recruiters increasingly using social tools to source
employees directly.

Sources: About LinkedIn: http://press.linkedin.com/about and WSJ:
http://online.wsj.com/article/SB10001424052748704307404576080492613858846.html

11

Why LinkedIn?
• Rich and unique job, organization, and
industry information
• Centralized place to have your professional
content
• Familiar format – like a resume
• Many companies sourcing jobs via LinkedIn
• Great place to jump in and “get good” at social
networking
12

Poll
Which of the following describe you?
(Check all that apply)
• I have not signed up for LinkedIn
• I have signed up but have not done anything with it
• I have signed up and have a good profile
• I have a good profile and a strong network
• I’m a LinkedIn God or Goddess

13

http://www.linkedin.com
• What is it?  Online professional networking tool

• Think:  Your professional/community tool

 Free & subscription versions
 Visible to recruiters, hiring agents, etc.
• What’s the  Central clearinghouse for information about
advantage? you
 Build a strong professional network
 Groups
 Share and demonstrate expertise

• Where do I find it?  http://www.linkedin.com

14

How do I get started?

• Sign up
• Import your resume
• Connect
• People you know
• Peers, fellow employees
• Join groups

15

The basics
• Photo
• Headline
• Customized URL
• Summary
• Employment
• Education
• Honors & awards
• Interests
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Photo

• Why?
• People can put a face to a
name
• And because, this looks
unprofessional:
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Headline

• Why?
• Your “one-liner” about you and your impact
• Gets posted anytime you are active in LinkedIn!

18
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Customized profile link

• Why?
• Personal branding – looks professional
• Put anywhere – email signature, business card,
web site, etc.

19
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Customized URLs

• Why?
• Personal branding & drive traffic to your site(s)
• And because, even though this is standard, this
looks unprofessional/unbranded:

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Summary

• Why?
• This is your ‘elevator pitch’ in written form
• Quickly illustrate your impact, key skills
• Key words and phrases for searching
• Can also call out “Specialties”
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Position descriptions

• Why?
• Specifics of your experience & impact
• Add in keywords & details that don’t fit in your
summary
22
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Keywords
Look for them and synch them up
• Job postings
• Resume/LinkedIn
– Targeted to one job
– Targeted to the types of jobs you want

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Keywords

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24

Keywords
In LinkedIn, use them in:
• Summary
• Specialties
• Experience descriptions
• Volunteer work
• Education
• Interests
• Skills (if they match up with LinkedIn skills)

25
25

LinkedIn connection
 Import tools  Relatives Good connectors:
 Friends  Mentors  HR people, esp.
 Past colleagues recruiters
 Current  500+ connected
colleagues people
 Me  Connecting through
 Schoolmates &
groups
professors

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26

LinkedIn connection

Groups
 Associations & groups you belong to
 Groups you’re interested in
 Large groups

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Why subscribe?
• InMail: LinkedIn “email”, can send without
connection or introduction
• Expanded Profile Views: Expanded profile
view for everyone on LinkedIn, including
people outside your network
• Who’s Viewed My Profile
• Additional features

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Why subscribe?

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LinkedIn for the next step
in your career
• Showcasing yourself
• Skills building
• Using advanced
features
– Adding sections
– Applications

30

Skills

• Why?
• “Tag” yourself for more “findability”
• Find jobs associated with your skills
• Recruiters use these to find you!

31

Status updates

• Why?
• Demonstrate your industry awareness
• Keeps you in your connections’ awareness
• “Like” & comment on others’ updates
32

Groups

• Why?
• Demonstrate your knowledge and expertise
• Connect with industry and professional experts
• Capture industry “buzz”
33

Publications

• Why?
• Draw in your additional content
• Let people know more about your work
34

Applications

• Slides, blogs, certifications, reading list,
events, languages, projects, patents
• Why?
• Draw in your additional content
• Let people know more 35
about you

How do you know it’s working?
 People connect with you
 Increasingly showing up in search results
 Increased profile views
 People are responding to you and asking you
questions
 You get headhunted!

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Logistics
• Update regularly – even just a little bit
• Move your profile sections around
• Look at “people you might know” and
connect!
• Review quarterly
• Add articles, new presentations
• Solicit recommendations
• See what new features are available
• Check your settings 37

Questions

38

Thank you!
Scott Brown and Social Information Group
 Enhance your online visibility and
marketing using the best social
networking tools - tailored to your
specific needs

 Coaching to help you be your best – from
new to seasoned professionals

Contact me:
 scott@socialinformationgroup.com
 http://www.socialinformationgroup.com
 303-834-7553
39

LinkedIn checklist
 Photo  Key words &  Articles
 Title phrases  Slides
 Personalized  Interests  Twitter
link  Education  Blog
 Website links  Award & Honors  Other apps
 Summary  Contact settings
 Current  Recommendations
positions
 Volunteer
positions
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Branding Yourself and Your Library Career on LinkedIn

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