Keynote presentation for Springer eBook Summit, February 2010. This presentation provides an overview of eBook trends, examples demonstrating quantitative and qualitative ROI, and examples for driving adoption of eBooks in the organisation.

1. T HINKING O UTSIDE THE B OOK
Creating eBook success in the organisation
Scott Brown, Social Information Group
Springer eBooks Summit for Corporate and Government
Libraries
09 February 2010

2. A BOUT ME
 Background
 Managing digital
content, information
specialist, trainer at
Sun Microsystems

3. TODAY ' S A GENDA
 eBooks
 Quick overview of eBook trends
 Adoption at Sun: Why eBooks?
 How do they fit into today’s social
information environment?
 Driving user adoption
 ROI

4. T HE FUTURE ?

5. “A- HA ” MOMENT #1
N OT EITHER / OR ...
AND/PLUS

6. AND...A MAZON K INDLE

7. AND... APPLE I PAD

8. AND... E B OOK SALES TRENDS
US Trade Wholesale Electronic Book Sales, 2002 – Q3 2009
Source: International Digital Publishing Forum (IDPF)

9. W HEREARE WE ON THE
ADOPTION CURVE ?

10. W HEREARE WE ON THE
ADOPTION CURVE ?

11. “A- HA ” MOMENT #2

12. “A- HA ” MOMENT #2
CONTENT
+
FUNCTIONALITY
FOR EVERYONE

13. E B OOKS AT S UN – W HY SO MANY ?
 SpringerLink
 One of the best sources for computer science and physical
science content – and engineers were asking for it
 eBooks and selected journals integrated
 Unlimited downloadable PDF chapters
 Safari
 Only source for eBooks from SMI Press, Java Press, O'Reilly
 Books 24x7
 Broad access to business and management titles
 NetLibrary
 Ability to purchase titles one-off

14. W HY E B OOKS ? O UR REAL - LIFE
REASONS
 Anytime, anywhere access to content that lives in a book –
perfect for distributed sites
 Supplement, not replace, print materials
 Eliminate duplicate purchases
 Search across multiple books – even entire collections
 Answer questions in minutes without having to physically
go through a collection of books
 Print or copy only those pages that are of interest to you
 Preview a book in electronic form before you decide if you
want to purchase the book
 Bottom line: Save TIME and MONEY, access to CRITICAL
CONTENT when and where needed

15. Now, let’s look at how
eBooks and social networks
are related to and
compliment each other…

16. P OLL : S OCIAL TOOL U SAGE
 Who uses Twitter for business/organizational
purposes?
 Who uses Facebook for business/organizational
purposes?
 What other tools do you use for
business/organizational purposes?
 Blogs
 Wikis
 LinkedIn
 Video/audio (YouTube, podcasts, etc.)

17. “A- HA ” MOMENT #3
W HAT DO EB OOKS
AND SOCIAL TOOLS
HAVE IN COMMON ?

18. W HAT DO E B OOKS AND SOCIAL
TOOLS HAVE IN COMMON ?
Connecting Sharing Participating

19. W HAT DO E B OOKS AND SOCIAL
TOOLS HAVE IN COMMON ?
Connecting Sharing Participating
Serendipity

20. W HAT DO E B OOKS AND SOCIAL
TOOLS HAVE IN COMMON ?
Connecting Sharing Participating
Serendipity

21. W HAT DO E B OOKS AND SOCIAL
TOOLS HAVE IN COMMON ?
eBooks
Connecting Sharing Participating
Serendipity

25. P OLL : E B OOK USAGE AND ADOPTION
Do you currently deploy eBooks within your
organization?
For those who are deploying eBooks, how would you
characterize your users?
 Relatively unaware of eBooks
 Using eBooks, but not a lot
 Using eBooks regularly according to stats, but not
giving a lot of feedback
 Very engaged, using them heavily, requesting more

26. E B RARY /N ORTHEASTERN S TATE
U NIVERSITY E B OOK SURVEY, 2007
Top problems inhibiting e-book
usage
1.Lack of awareness

27. E B RARY /N ORTHEASTERN S TATE
U NIVERSITY E B OOK SURVEY, 2007
Many students…

28. E B RARY /N ORTHEASTERN S TATE
U NIVERSITY E B OOK SURVEY, 2007
Many students…
…“don't know e-books
exist,” Mickiel said.
Publishers Weekly, 2007

29. E B RARY /N ORTHEASTERN S TATE
U NIVERSITY E B OOK SURVEY, 2007
Top drivers of e-book usage
1. MARC records and OPAC
integration
2. Professor and staff
recommendations
3. Position on library Web site

30. H OW DOES S UN DRIVE E B OOK
AWARENESS , USAGE AND ROI?
 Content + functionality
 Pilot
 Complimentary services and content
 Market the heck out of it
 Train on its usage and advantages
 Integrate the heck out of it
 KEEP marketing the heck out of it

33. ROI

34. VALUE - ANECDOTAL
(eBooks are) my favorite employee perk after
health & dental. I am able to learn about new
approaches to technology and to my functional
area quickly and easily, and I can have a lot more
confidence in the information that I would have in
the results of a Google search.
Although Google has become an indispensable
reference tool, it is not able to replace
authoritative texts on technical subjects. (eBooks
have) saved me a great deal of time by allowing
me to find the best book for the task at hand.

35. ROI – VALUE OF TIME SAVED
16% of
users
40% of
users
44% of
users

36. ROI – C OST AVOIDANCE
 Average Sun techemployee
purchases 5 books a year
 In one eBook service, 6300
unique titles viewed over a
year

38. ROI – C OST AVOIDANCE
 Average Sun techemployee
spends $250/year on books
 $250 x approx. 6000
employees = $1,500,000
 Divide by cost of contract
 More usage = more ROI

39. T HE FUTURE
“There is little doubt that by 2012
educational and professional content
will be delivered to classrooms and
training facilities in a mix of print and
digital components.”
- Jim Milliot, director of business and news for Publishers Weekly

40. T HE FUTURE ?

41. T HE FUTURE

42. T HANK YOU !
Scott Brown, Social Information Group
scott@socialinformationgroup.com
http://www.socialinformationgroup.com
Springer eBooks Summit for Corporate and
Government Libraries, 09 February 2010

43. R EFERENCES
Industry Statistics: International Digital Publishing Forum (IDPF)
http://www.idpf.org/doc_library/industrystats.htm
Information Gathering in the Content Age: The Hidden Cost of the Hunt (Ridge
Group/Solis Consulting):
http://www.safaribooksonline.com/company/content/pdf/pr01-20-03b.pdf
Forrester and WattPad on eBook Trends (Kindle Review):
http://ireaderreview.com/2009/06/03/forrester-and-wattpad-on-ebook-trends/
Move Over, Kindle: eBooks Hit Cell Phones (BusinessWeek):
http://www.businessweek.com/technology/content/dec2008/tc20081229_937226.htm
E-Books in Higher Education: Nearing the End of the Era of Hype? (Educause):
http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/EBooksinHig
herEducationNearing/162677
E-Books Need Visibility (Publishers Weekly):
http://www.publishersweekly.com/article/CA6460298.html
Report: EReader and EBook Market Ready for Growth (ReadWriteWeb):
http://www.readwriteweb.com/archives/report_ereader_and_ebook_market_ready_for_growth.php

44. R EFERENCES
UC Libraries Springer eBooks Pilot:
http://www.cdlib.org/inside/projects/springerebooks/
eBooks: The end-user perpective (Springer white paper):
http://www.springer.com/cda/content/document/cda_downloaddocument/eBooks+-
+the+End+User+Experience?SGWID=0-0-45-608298-0
eBooks: Costs and benefits to academic and research libraries (Springer white
paper):
http://www.springer.com/cda/content/document/cda_downloaddocument/eBook+White+Paper.pdf?SGW
ID=0-0-45-415198-0
10 eReader and eBook predictions for 2010 (Forrester blog):
http://blogs.forrester.com/consumer_product_strategy/2009/12/ten-ereader-and-ebook-predictions-for-
2010.html
2010: The only year of the e-reader (Fast Company):
http://www.fastcompany.com/blog/kit-eaton/technomix/2010-only-year-e-reader
Apple courts publishers, while Kindle adds apps (New York Times):
http://www.nytimes.com/2010/01/21/technology/21reader.html
Booming e-book sales to drive display demand, iSuppli says (Digitimes):
http://www.digitimes.com/news/a20080724PR201.html