Thriving in Tough Times : Why special librarians are perfectly positioned to own the future
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Special librarians are well-positioned to thrive in tough times by leveraging their skills in community building, competitive intelligence, and organizational intelligence. They can own their future through intentional branding on social networks like LinkedIn and blogs that demonstrate their passions and value to potential employers. By being visible, bold, and showing their passion, special librarians define their brand beyond any single position.
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Thriving in Tough Times : Why special librarians are perfectly positioned to own the future
- 1. Thriving in Tough Times Why special librarians are perfectly positioned to own the future Scott Brown Social Information Group June 11, 2011 CoASL Workshop © 2011 Social Inf ormation Group 1 Denver, Colorado, USA © abet - Fotolia.com
- 2. Some ideas • Community • InfoCitizen • OrgIntel & entrepreneurship • Thinking broadly: branding yourself • What does it mean to own your future? © 2011 Social Inf ormation Group 2
- 3. com·mu·ni·ty a unified body of individuals an interacting population of various kinds of individuals in a common location a body of persons of common and especially professional interests scattered through a larger society joint ownership or participation © 2011 Social Inf ormation Group 3
- 4. Are we a community? © 2011 Social Inf ormation Group 4
- 5. How many communities are we? © 2011 Social Inf ormation Group 5
- 6. How are competitive intelligence (CI) communities unique? © 2011 Social Inf ormation Group 6
- 7. How are competitive intelligence (CI) communities unique? • Sensitivity to sharing • Split between professional and business connection • Typically, hard to connect © 2011 Social Inf ormation Group 7
- 8. Example CI community on Ning: http://www.ci2020.com © 2011 Social Inf ormation Group 8
- 9. © 2011 Social Inf ormation Group 9
- 10. © 2011 Social Inf ormation Group 10
- 11. How are competitive intelligence (CI) communities unique? • Sensitivity to sharing • Split between professional and business connection • Typically, hard to connect • They’re NOT – there’s a passion for connection © 2011 Social Inf ormation Group 11
- 12. Why does this work? Passion Trust NOT always directly work- related New tools, same community dynamic © 2011 Social Inf ormation Group 12
- 13. InfoCitizen: What does it mean? Transparency Openness © 2011 Social Inf ormation Group 13
- 14. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty © 2011 Social Inf ormation Group 14
- 15. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion © 2011 Social Inf ormation Group 15
- 16. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion Quality Service © 2011 Social Inf ormation Group 16
- 17. InfoCitizen: This is you. © 2011 Social Inf ormation Group 17
- 18. OrgIntel Organizational Intelligence © 2011 Social Inf ormation Group 18 18
- 19. OrgIntel: Four approaches • Searching for clues • Finding the pulse • Beyond the org chart • Visibility & openness © 2011 Social Inf ormation Group 19 19
- 20. Searching for clues • Who are the “content-hungry” people? © 2011 Social Inf ormation Group 20 20
- 21. © 2011 Social Inf ormation Group 21 21
- 22. Finding the pulse • Where are the conversations? © 2011 Social Inf ormation Group 22 22
- 23. © 2011 Social Inf ormation Group 23 23
- 24. Finding the pulse • Where are the conversations? • Following the active users © 2011 Social Inf ormation Group 24 24
- 25. © 2011 Social Inf ormation Group 25 25
- 26. Finding the pulse • Where are the conversations? • Following the active users • The beauty of being Switzerland © 2011 Social Inf ormation Group 26 26
- 27. Beyond the org chart • What can you find out? © 2011 Social Inf ormation Group 27 27
- 28. The org chart CEO Admin VP VP VP Admin Director Director Director © 2011 Social Inf ormation Group 28
- 29. The connection chart © 2011 Social Inf ormation Group 29
- 30. Beyond the org chart • What can you find out? • Social tools © 2011 Social Inf ormation Group 30 30
- 31. © 2011 Social Inf ormation Group 31 31
- 32. Beyond the org chart • What can you find out? • Social tools • Back to the org chart © 2011 Social Inf ormation Group 32 32
- 33. Visibility & openness “Who else should know about us?” “What else can we give you?” Participation © 2011 Social Inf ormation Group 33 33
- 34. Visibility & openness = RELEVANCE © 2011 Social Inf ormation Group 34 34
- 35. Branding © 2011 Social Inf ormation Group 35
- 36. Branding © 2011 Social Inf ormation Group 36
- 37. Branding © 2011 Social Inf ormation Group 37
- 38. Branding © 2011 Social Inf ormation Group 38
- 39. What’s your brand? © 2011 Social Inf ormation Group 39
- 40. Professional branding Vs. © 2011 Social Inf ormation Group 40
- 41. Intentional branding © 2011 Social Inf ormation Group 41
- 42. © 2011 Social Inf ormation Group 42
- 43. Share slides in LinkedIn Feed Twitter updates into LinkedIn © 2011 Social Inf ormation Group 43
- 44. Branding and social tools Visibility, awareness, access Layers of presence and visibility Multiple access points to you Reinforce YOUR brand Demonstrate your expertise, knowledge, personality Enhance opportunities and “serendipity” Attract potential employers, partners and clients to you © 2011 Social Inf ormation Group 44
- 45. You take your brand with you – no matter where you go. © 2011 Social Inf ormation Group 45
- 46. Owning your brand – and your future What are your passions? What are your skills? What do you want to learn? What do you really want? Where do you want to grow? © 2011 Social Inf ormation Group 46
- 47. So what’s next? • How do you want to demonstrate your passions? LinkedIn? Blog? Tweet? Participate? © 2011 Social Inf ormation Group 47
- 48. Which is best for you? LinkedIn “Resume or CV on steroids” Connection is key Blogs Professional online journal Content is key Twitter Personal news feed Connection, content and speed are key 48 © 2011 Social Inf ormation Group
- 49. Owning your brand – and your future MAKING yourself relevant by DEMONSTRATING your passion and your VALUE © 2011 Social Inf ormation Group 49
- 50. In summary Be visible. Be bold. Your value is in your passion. Your brand is bigger than your position. © 2011 Social Inf ormation Group 50
- 51. Questions/discussion © 2011 Social Inf ormation Group 51
- 52. Thank you! Scott Brown Professional and personal coaching scott@infoprocoach.com 303-834-7553 Social Information Group http://www.socialinformationgroup.com scott@socialinformationgroup.com 303-834-7553 http://www.linkedin.com/in/scottrbrown © 2011 Social Inf ormation Group 52 52