Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!

1. Tendenci 101 & Beyond Getting Started and Taking it to the Next Level

2. Why Tendenci was developed the way it was What Tendenci is How Tendenci can help you manage your site and increase your sales What We Will Talk About Today

3. Does Your Site Increase Your Sales?

4. The Goal of Business… … is to make a profit.

5. Great Product

6. Outstanding Customer Relations

7. Amazing Company Story

8. Profit

9. Non-Profit

10. Profit

11. Change

12. Great Change

13. Outstanding Community Relations

14. Amazing World-Changing Story

15. Profit

16. BIGGER

17. Better

18. Faster

19. Sales Eye for the Non-Profit Guy Kelsey Ruger 11-11:45 a.m. The Art of Creating Movements for your NPO Joe Solomon 1:15-2 p.m. For More on Non-Profits Getting the most out of SchipulCon

20. Profit

21. Increase Your Sales

22. What is Tendenci Manage Your Site Users Manage You Site Content Manage Your Story Manage Your Google Love How Can Help

23. What is it?

24. Software that Powers Your Site

25. Permission Based Content Content Management Newsletters Story Module Photos RSS SEO And much, much more… Tendenci Console

26. Manage Your Site Users - 101 Permissions, Contributions, Memberships

27. Any person who connects with you through the web site is a User. 1. User Module

28. Non-Interactive

29. Site User

30. Admins

31. Site Users can add content and are the “owners” of those content records Eases the burden on the site admin to keep all data current 2. Ownership

32. Admin Approval

33. How do I differentiate my Members? Site Users with Member ID# 3. Memberships

34. Content

35. Pricing

36. Profiles

37. 3 Levels of User Permissions User Contributions and Approvals Memberships How Do I Take It to the Next Level? Manage Your Site Users 1 0 1

38. Multiple Contributors & Curators with Security User Groups

39. Organizing your People withTendenci: Let's talk Memberships! Albert Hughes (Day 1) 1:15-2 p.m. For More on Memberships Getting the most out of SchipulCon

40. Manage Your Content - 101 Content Management System, Custom Forms, Newsletters

41. Update your site content at any time! 1. Content Management System

43. Use the WYSIWYG interface to format

44. Upload imagesCMS

45. 2. Create Forms on the Fly!

46. Create Custom Fields Make Donation Forms Attach Files Always Find Submissions Get that Data

47. The best way to stay in front of your members and clients! 3. Newsletters

48. Dynamically pull the newest site content Email different groups of users Several different templates to chose from Deliver Content

49. Content Management System and the WYSIWYG Editor CMS Forms and Submission Newsletter with the Most Up-To-Date Content How Do I Take It to the Next Level? Manage Your Site Content 1 0 1

50. When it comes to SEO…Content Is King!

51. Keep your members in the Know with Newsletters Jason McElweenie Kim Hodgson (Day 1) 11-11:45 a.m. For More on Newsletters Getting the most out of SchipulCon

52. Manage Your Story – 101 Story Module, Photos, RSS

53. 1. Your Story, Illustrated by… You.

54. Preserve Real Estate

55. Engage Your Audience

56. Control Your Own Destiny

57. The most popular content on the site Permission Based Views Group Contributions Powerful SEO Tool 2. Photos Module

58. SEO + Photos Album = Awesome!

59. Distribute the content of your site well beyond just those visiting 3. Real Simple Syndication

60. Don’t wait for them to come to you, push new content out Customize your feed Use RSS in Emergencies Pull in a feed from another site Take Your Story to Your Audience

61. Story Module with Graphics and Captions Photos with Titles, Descriptions and Tags RSS Feed to push content out. How Do I Take It to the Next Level? Manage Your Story 1 0 1

62. Pull your most recent photos to the home page

63. Storytelling through Social Media Ed Schipul (Day 1) 2:15-3 p.m. For More on Storytelling Getting the most out of SchipulCon

64. Manage Your Google Love - 101 Built it SEO, Control Your SEO, SEM Control Panel

65. Top of The List

66. Unique, Editable & Automatic! Title Keyword Description 1. Default SEO

67. 2. Control Your SEO

69. Embedded Links

70. Alt Tags

72. Find & Tweak the Primary and Secondary Keywords Add & Edit Google Analytics Free SEM Tools Analytics Dashboard SEM Panel

73. Adding Content and Using the Default SEO Controlling Your Own SEO Search Engine Marketing Panel How Do I Take It to the Next Level? Manage Your Google Love 1 0 1

74. Track your success with Event Logs

75. Understanding your Site Analytics: What do those numbers mean?? Jonti Bolles John Michael Oswalt (Day 2) 10-10:30 a.m. For More on Analytics Getting the most out of SchipulCon

76. Tendenci was built to help you increase your sales Tendenci is the software that powers your site Tendenci helps you manage: Your Site Users Your Site Content Your Story Your Google Love Let’s Review…

77. Any Questions?

78. That’s a Wrap!

79. Help Files Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87 Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73 Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346 Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57 Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160 Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10 Newsletters -http://www.schipul.com/doityourself/email Photos Module -http://tendenci.com/en/helpfiles/topics/v/1 SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1 Membership Module - http://tendenci.com/en/helpfiles/topics/v/1 Events Logs- http://tendenci.com/en/helpfiles/topics/v/67

81. Thanx for the Pics! All the photos used in this presentation are Creative Commons licensed and can be found here: http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/ http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/ http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/