Learn what to expect in Search Engine Optimization (SEO) in 2012. Whether you are launching a new website or have an existing one, walk away from this webinar with a concise checklist for SEO in the new year. SEO topics to be discussed include: Revisiting your keywords Analyzing web layout and site structure Reviewing your exisiting content for duplicat content Identifying new content topics Optimizing for local search Optimizing for mobile search The SEO techniques provided in this webinar will give you everything you need to start the year with SEO in mind and get your website ranked in search engines.

1. 2012 New Year’s SEM Checklist
New Year, New You
Slideshare.net/schipulsem
Schipul – The Web Marketing Company

2. Schipul.com/2012-SEM-checklist
DOWNLOAD THE PDF
Caitlin Kaluza @qcait
TheSemBlog.com | @SEMBlog | slideshare.net/schipulsem

3. 1. Run the Keyword Density Analyzer Report on your Homepage
at schipul.com/sem-tools
You should see your brand name, your top keyword phrase, & your geography

4. 2. Update (or Create)
your List of Top
Keywords
Use Google keyword tool
to analyze competition vs.
demand
Also look at data filtered to
mobile devices
Start with 5 for your
homepage, can also
include 5 for each of your
top service pages

5. 3. Come up with a 2012 Goal for your website - What is
the #1 thing you want people to do?
For Instance – Sign up for the newsletter, buy tickets, donate, fill out a
membership application, fill out contact form
With a quick look at your homepage - is that goal clear?

7. 4. Scrutinize Your Navigation
• FIRST: Talk about what you do
• Use keywords in your headers where you can
• No more than 10 items in the main nav (7 is better)
• Don’t be afraid of using a utility nav
• Sell your Goal
• Ask people with fresh eyes - your new intern, your mom, etc.

8. 5. Look for
Duplicate
Content
Look for internal and
external duplication
Tools: Blekko.com
(requires free account)
& Copyscape.com

9. 6. Set up
Monthly
Reports to be
Emailed from
Google
Analytics
Set up Dashboard
& Schedule a
Monthly Report

10. 7. Pull a Report of
Top 10 Pages, Top 10
Sources, Top 10
Keywords
Look at 2010 vs. 2011
for what changed
• What dropped off the list?
• What is new?
• Why?

11. • Additional Product/Service
Details
• What Checklist would help your
customers?
• What content would help your
8. Make a list of sales team?
• What do your current customers
6 new pages you want to know?
want to write in • What do your potential
customers want to know?
2012 • What services don’t have a lot of
detail on the website
• What location specific content
can you add?
• What questions do you get
asked often?
• Industry Specific Content

12. 9. Claim Your
Local Listings
Google Places,
Bing, Yelp, Etc.
For more: schipul.com/help-
files/intro-to-google-places/

13. 10. Look at your
website on an
iPhone, iPad, &
Android
• Search for your top
keyword
• Make sure site is easy to
read - clear text and
photos
• Site should Load Quickly

14. 11. Read the Web
Marketing
Fundamentals
schipul.com/web-
marketing-fundamentals
More web marketing training
available at schipul.com/training

15. Website Resolutions for 2012
1. Add new content regularly
– Pages, Press Releases, Articles, Photos, Videos, Events,
etc. etc.
– Create shared documents: Editorial calendar, page/blog
post ideas
– Add Local content when possible
2. Look at Stats every Month
– Look for changes
– Come up with one action item based on stats
3. Let Your Website be a Living Thing

16. DOWNLOAD THE PDF
Schipul.com/2012-SEM-checklist
Caitlin Kaluza | @Qcait | TheSEMBlog.com
This presentation available at slideshare.net/schipulsem