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Unleash The Seo Animal - SchipulCon

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SEM Team at Schipul - The Web Marketing Company
SEM Team at Schipul - The Web Marketing Company

Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

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Unleash the SEO Animal How Search Can Help Your Site Matthew Inman Jonti Bolles John-Michael Oswalt
John-Michael Oswalt(JMO) Schipul – The Web Marketing Company
Matthew Inman Oatmeal
Linkbait and Viral Marketing How to use zombies and dinosaurs to dominate SEO.
Mingle2 – Free Online Dating Within 6 months of launch: ,[object Object]
Ranking for every major dating keyword
2 million page views
Acquired by a competitor Within 2 years of launch ,[object Object]
1+ million members
One of the biggest free dating sites in the world,[object Object]
What is Linkbait? Linkbaitis content you create that gets people to link to you. Primary benefit: builds links and in turn elevates your search rankings Secondary benefit: massive exposure to your website
Quizzes
The right way to make a quiz
ZombieHarmony ,[object Object]
Thousands of links
Featured in entertainment weekly magazine
Outranking competitors for dating related keywords,[object Object]
Types of Bad Kissers
How to tell if your cat is plotting to kill you
Keeping it on topic
Can you hear this?
How much booze would it take to kill you?
When links don’t matter
How to make great linkbait Create easily digestible content Your product + [something weird, controversial] Top 10 [whatever] you probably don’t know about [whatever] Seek inspiration on social sites and traditional mediums Having a good graphic designer, writer, or coder really helps
Things not to do Don’t try and sell your product inside the linkbait Don’t spam the social sites Don’t spend too much time on it Make it look benign
Promotion Digg, stumbleupon, reddit, twitter, buzzfeed Digg – find a power user Reddit – make it like a conversation Stumbleupon – just create good content
Creating the content

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