On Demand Everything

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Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.

Tecnología Economía y finanzas Empresariales

Everything On Demand
Steve Schlafman, Principal

The US Service Based Economy
$1.2 trillion of GDP
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures

The Largest Driver of Employment
115 million service
workers
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures

Buying Milk Has Come Full Circle
Yesterday Today
Groceries in under an hour
Made with love in NYC by @schlaf and RRE Ventures

On-Demand Mobile Services
Applications that aggregate demand on mobile
devices but fulfill that demand through offline
services.
Made with love in NYC by @schlaf and RRE Ventures

Collapsing The Value Chain
Yesterday
Today
Made with love in NYC by @schlaf and RRE Ventures

The Perfect Storm
Smartphones High Unemployment Busy Homes LTE / 4G Everywhere
Made with love in NYC by @schlaf and RRE Ventures

Societal Benefits
Local Jobs More Time Income from Property Taxes
Made with love in NYC by @schlaf and RRE Ventures

Categories Impacted
Moving & Storage Transportation Home Services Office Space Health & Beauty
Food & Dining Care Services Delivery Events Travel
Made with love in NYC by @schlaf and RRE Ventures

The On Demand Landscape
Transportation Health & BeautyDining + Drinks
Delivery & Logistics
Food & BeverageHome Services
Travel / Hospitality
Events
Source: RRE Ventures (2014)

VC Funding Since 2009
70+ companies
$1.75 Billion
Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase
*Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures

RRE Companies
Veterinarians on demand
Made with love in NYC by @schlaf and RRE Ventures

RRE Companies
Food ordering apps for multi-unit
businesses
Made with love in NYC by @schlaf and RRE Ventures

Services We Admire
Peace and quiet on demand
Made with love in NYC by @schlaf and RRE Ventures

Services We Admire
Made with love in NYC by @schlaf and RRE Ventures
Car service and repair on demand

Services We Admire
Home services on demand
Made with love in NYC by @schlaf and RRE Ventures

Services We Admire
Package delivery on demand
Made with love in NYC by @schlaf and RRE Ventures

Services We Admire
Local, fresh meals on demand
Made with love in NYC by @schlaf and RRE Ventures

Services We Admire
Move services on demand
Made with love in NYC by @schlaf and RRE Ventures

Challenges
Regulation Low Barriers Moving Atoms Regional
Made with love in NYC by @schlaf and RRE Ventures

The Future
Business Services Health Services Real Estate Ecosystem Partners
Made with love in NYC by @schlaf and RRE Ventures

A Final Thought
“Uber is efficiency with elegance on top.
That’s why I buy an iPhone instead of an
average cell phone, why I go to a nice
restaurant and pay a little bit more. It’s for
the experience.”
-Travis Kalanick, Co-founder / CEO of Uber
Made with love in NYC by @schlaf and RRE Ventures

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On Demand Everything

1. Everything On Demand Steve Schlafman, Principal

2. The US Service Based Economy $1.2 trillion of GDP Source: US Bureau of Labor Statistics (2010) Made with love in NYC by @schlaf and RRE Ventures

3. The Largest Driver of Employment 115 million service workers Source: US Bureau of Labor Statistics (2010) Made with love in NYC by @schlaf and RRE Ventures

4. Buying Milk Has Come Full Circle Yesterday Today Groceries in under an hour Made with love in NYC by @schlaf and RRE Ventures

5. On-Demand Mobile Services Applications that aggregate demand on mobile devices but fulfill that demand through offline services. Made with love in NYC by @schlaf and RRE Ventures

6. Collapsing The Value Chain Yesterday Today Made with love in NYC by @schlaf and RRE Ventures

7. The Perfect Storm Smartphones High Unemployment Busy Homes LTE / 4G Everywhere Made with love in NYC by @schlaf and RRE Ventures

8. Societal Benefits Local Jobs More Time Income from Property Taxes Made with love in NYC by @schlaf and RRE Ventures

9. Categories Impacted Moving & Storage Transportation Home Services Office Space Health & Beauty Food & Dining Care Services Delivery Events Travel Made with love in NYC by @schlaf and RRE Ventures

10. The On Demand Landscape Transportation Health & BeautyDining + Drinks Delivery & Logistics Food & BeverageHome Services Travel / Hospitality Events Source: RRE Ventures (2014)

11. VC Funding Since 2009 70+ companies $1.75 Billion Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase *Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures

12. RRE Companies Veterinarians on demand Made with love in NYC by @schlaf and RRE Ventures

13. RRE Companies Food ordering apps for multi-unit businesses Made with love in NYC by @schlaf and RRE Ventures

14. Services We Admire Peace and quiet on demand Made with love in NYC by @schlaf and RRE Ventures

15. Services We Admire Made with love in NYC by @schlaf and RRE Ventures Car service and repair on demand

16. Services We Admire Home services on demand Made with love in NYC by @schlaf and RRE Ventures

17. Services We Admire Package delivery on demand Made with love in NYC by @schlaf and RRE Ventures

18. Services We Admire Local, fresh meals on demand Made with love in NYC by @schlaf and RRE Ventures

19. Services We Admire Move services on demand Made with love in NYC by @schlaf and RRE Ventures

20. Challenges Regulation Low Barriers Moving Atoms Regional Made with love in NYC by @schlaf and RRE Ventures

21. The Future Business Services Health Services Real Estate Ecosystem Partners Made with love in NYC by @schlaf and RRE Ventures

22. A Final Thought “Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.” -Travis Kalanick, Co-founder / CEO of Uber Made with love in NYC by @schlaf and RRE Ventures

23. Thank You Steve Schlafman, Principal

Notas del editor

Collapsing the value chain
Transform AssetsLocal JobsMore Time
InstacartBreathershype
InstacartBreathershype
InstacartBreathershype
InstacartBreathershype
InstacartBreathershype
Operational complexityRegulation Low barriers to entryGeographic differences
Business to Business: Managed by Q, BoomtownWhitespacesEcosystem: Trax, Dispatch, RickshawEmerging Categories: medicine, real estate, security

On Demand Everything

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