Presentation given to the IPFW chapter of SHRM, 03/21/2012

1. Gordon B. Schmidt M. A.
OLS Division
IPFW

2. • The Internet and careers
• What is social media?
• Existing Employee Relations
• Recruitment/Selection Issues
• Information Exchange
• Q&A

3. • Who here has used the Internet in a job
search? How did you?
• Who here has used a social media site (ex.
Facebook, LinkedIn, Twitter) in way related to
job search?
• Who has used social media in some way
related to their job or profession?

4. • http://www.youtube.com/watch?v=6a_KF7TYK
Vc
• Social Networking Sites Definition (Boyd &
Ellison, 2008)
• web-based services that allow people to:
1. Construct a public or semi-public profile in a
bounded network
2. Have a list of other users connected to
3. View those connections and those of connected
others

5. • “a group of Internet-based applications… that allow
the creation and exchange of user-generated content”
(Kaplan & Hainlein, 2010)
• Broader category than social networking sites
• Facebook has 149 Million active users in the U.S.
alone-70% of those users log on daily

6. • Social Media is already having significant
impact on careers and looks to have even
more in the future
• We will look at/discuss examples in 3 major
areas today:
• Existing Employee Relations
• Recruitment/Selection Issues
• Information Exchange

7. • People have been fired for Facebook and
other social media site posts
• Ex. Public Teachers
• http://www.youtube.com/watch?v=zL8xIELR2
Gc
• Was this fair?

8. • Social media connects people socially and
professional
• The borders of each info type can be blurry
• If you were the manager of the following
employees what would you do?

9. • Venues for employees to support and share
info with each other

10. • Great amount of potential information
available to recruiters through social media
• But is it accurate? Is it legal?
• Example: definition of binge drinking
• If A Facebook picture shows you and these 5
bottles at a party, how much did you drink?

11. • More potentially useful information on each
side
• Both parties can look at online professional
presences so that interview is not just resume
rehash
• Strategy to see what people can actually
deliver
• Example: Innovation Protocol, brand strategy
consulting firm
• http://www.youtube.com/watch?v=W4nD6y-
PnUY

12. • Social media can also offer a medium by
which to gain professional information that
helps your career and career-related
knowledge base
• Can make connections with people in your
field/perspective field
• Get access to information and opinions from
thought leaders and the cutting edge
• Potential for Serendipity
• Finding information valuable to you that you did not
even know you needed

15. • Email: schmidtg@ipfw.edu
• IOPsychology feed on Twitter:
https://twitter.com/#!/iopsychology
• On LinkedIn:
• http://www.linkedin.com/pub/gordon-
schmidt/13/a90/891