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Using Twitter, Facebook, & Blogs For Your School

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Brendan Schneider
Brendan Schneider

Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.

EducaciónTecnología
1 de 20
Social Media Brendan J. Schneider AISAP Summer Institute 2011
Don’t Be Like Fred Biletnikoff
Show of Hands
Why Social Media? • Meet new people • Professional Development • Engage in conversations • Inbound Marketing • Source of information • SEO • News • Content Promotion • Entertainment • Prospective Students • PLN • Keep attrition down • Teaching and Learning • Increase yield
Twitter • Reserve Twitter ID (School & Personal) • Personalize Twitter Bio • Begin Listening • Participate (Personal & School) • Promote
“What do you find interesting?”
Twitter Details Hootsuite.com Timely.is Post 3-4/day 75/25 Rule Schedule
http://twitter.com/schneiderb http://twitter.com/sewickley
Facebook • Create Personal Account • Create School Account • Privacy Issues
What would prospective families find interesting?
Facebook Details NorthSocial.com Post 2-3/day Blog Posts Media is better Share external as well See behind the curtain...
http://www.facebook.com/brendanschneider http://www.facebook.com/sewickleyacademy
Blog • Platform Choice • URL - SEO implications • Social Sharing • Brand Consistency
What do your prospective families want to read?
Share don’t sell!
Blog Details Wordpress Post at least 1/week Team Chief Blogger Long Tail Keywords Titles Matter
http://blog.sewickley.org
Don’t be afraid...
Questions

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Using Twitter, Facebook, & Blogs For Your School

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