Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

1. Google Analytics Tim Schneider University of Alberta Web Strategy

2. What we’ll cover What it is What it does What you should do with it What next

3. What it is JavaScript Cookies Reports

4. What it does Tracks visits to your site

5. What you should do with it

6. Before you even look at your data

7. SET GOALS

8. WHY DOES YOUR SITE EXIST?

12. Calls to action Buy Download Start Register Pledge Sign up Find Sponsor Follow Friend Like Tweet RSVP

13. Not goals Easy to navigate Come back often More hits

14. With goals in place Is your site successful? Improve your site Focus resources

16. Goals Complete the video Comment/share Feedback Footer links

37. What you can track Pretty much anything Clicks on links (pdf, files, play a video) Exactly where people came from Form submissions Downloads Events (mouse movement, etc) ______________

38. @ UAlberta All sites through Sitecore have GA 2 Accounts on each page Site Rollup GA Certified person Implement, customize, analyze Future: Web Analytics team

39. What next Access your account Learn: http://bit.ly/GAttc20110616 Use it!

40. What next Custom reports Alerts Intelligence Segments A/B and Multivariate testing

41. Questions tim.schneider@ualberta.ca @timschneider